TECH
HEMISPHERESMAGAZINE.COM
•
JANUARY 2013
•
ILLUSTRATION BY GRACIA LAM
57
Back in late 1982, Steve
Jobs arranged a meet-
ing with John Sculley,
then CEO of Pepsi-Cola,
and set about trying
to lure him to Apple.
This was not an easy
sell—Apple was a
company with lots of
potential but nowhere
near Pepsi’s clout—and
Sculley was suitably
reluctant to make the move. Until, that is, Jobs made his final pitch: “Do
you want to spend the rest of your life selling sugared water, or do you
want a chance to change the world?” Sculley took the job.
WHAT’S THE
BIG IDEA?
SILICON VALLEY’S SWASHBUCKLING PIONEERS
HAVE GIVENWAY TO LEGIONS OF TINKERERS.
ONE LIFETIME TECH FANATIC ISSUES A CALL FOR A
RETURN TO GRAND AMBITION.
BYMARKMCCLUSKY
