INDUSTRY
HEMISPHERESMAGAZINE.COM
•
FEBRUARY 2013
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ILLUSTRATION BY CHRIS KIM
61
McDonald’s made headlines late last
summer when it announced that 2013
would see its first-ever all-vegetarian
restaurants debut in two northern
Indian cities: Amritsar, home to a
major Sikh temple, andKatra, aHindu
pilgrimage site. In deference to local
religious strictures, the eateries will
forgo serving beef in favor of things
like the McAloo Tikki, a burger made
witha spicypotatopa y, and thePizza
McPuff, a vegetable and cheese pie.
Despite this concession, some
have argued that the presence of
the world’s most famous hamburger
chain in these two revered
FOOD FIGHT
AS AMERICAN COMPANIES BATTLE FOR SUPREMACY IN INDIA
’
S FAST-FOOD SECTOR,
INDIAN FRANCHISES PREPARE TO TAKE A BITE OUT OF THE U.S. MARKET
BY BOYD FARROW
