2012
LUXURY WATCH GUIDE
SPECIAL ADVERTISING FEATURE
U
NOVEMBER 2012
55
Watches are one of the ways that men
and women can showcase their style and
taste, so it makes sense that Hollywood
uses them on the wrists of stars to flesh
out their characters. In the best product
placements, watches are key components
to the definition of character in movies.
A er all, characters are defined by the
choices they make: words, jobs, friends,
clothes, actions, cars and, yes, watches.
There have been some huge success
stories in the world of watches and en-
tertainment, and now people are pay-
ing attention to what watches are on
the wrists of their favorite stars.
PRODUCT PLACEMENT
Watch placement can happen any num-
ber of ways. Many watch companies
have representatives who work to place
watches with studios and production
companies. Sometimes, a production
company will approach a watch brand
about using its products for a particular
project, or an actor will lobby for a watch
he/she wants to wear. Some placements
are paid for, others are a joint marketing
effort – it all depends on the movie, the
brand and the situation.
At times, product placement is about
historical accuracy. A perfect example
of this is the Omega Speedmaster
“
Moonwatch,” which played a part in
the real Apollo 13 mission; the astro-
nauts used the watch to time the start
and stop of the engine on re-entry into
the Earth’s atmosphere. Because of
this, it was the only correct choice of
watch for Ron Howard’s
Apollo 13.
Ready For
Their Close-Ups
WATCHES IN MOVIES
Hamilton watches, inspired by vintage
designs, were featured prominently in
all the Men in Black movies
