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Scientists think the phenom-
enon stems frommales’ willingness
to use their resources to compete
with one another when females appear
scarce—a tendency that is common
among other animals. Women’s
spending decisions, meanwhile, were
unaffected. —JACQUELINE DETWILER
commercial impulses. Recyclebank uses
games to get people to recycle more, and
chief revenue officer Samantha Skey says
the firm has gone from 1 million regis-
tered users a year ago to 3.2 million today.
Anything can be gamified. As game devel-
oper Jane McGonigal writes in her book,
Reality Is Broken
: “I foresee games that
tackle global-scale problems like climate
change and poverty.”
This is Priebatsch’s plan. Right now the
Scvngr founder leads people on forages
that result in, say, cheaper burritos. But
he talks openly about wanting to help
put a “game layer on top of the world”
to get at seemingly intractable problems
like hunger in Africa or failing schools in
America. “Social media has gone through
three phases,” Priebatsch says, explaining
that the first phase informed users, the
second connected themto each other, and
the third, the gaming phase, will see users
acting on the information they receive.
“A game layer just makes everything”—
whether trivial or vital—“a bit more fun,”
he says, “and that much more powerful.”
As a senior editor at
ESPN the Magazine
,
PAUL KIX
spends his days studying a different
type of gamification
.
This stunning sterling silver bangle is actually seven
bracelets
in one.
Linked together by a clasp with the
“I love you 7 days a week”
inscription.
A powerful message and unique design that makes it the ideal gift.
Available in four wrist sizes. $1,250.00
www.charleskrypell.com
To order call 1.800.487.8765
Show your Love for her 7 days a week
Offer valid Sunday-Thursday only, June 3-September 27, 2012. Offer code: GLF11AS. Standard room included.
Upgrades are available for an additional charge. Blackout dates on hotel and golf apply. Limited or no tee
times available during golf tournaments. Golf is weather permitting (rain checks available). Tee times are not
guaranteed. Not available to groups or attendees. One offer per visit. May not be combined with other offers.
Must be 21 or over to reserve room. No pets allowed. Management reserves all rights. The Mescalero Apache
Tribe promotes responsible gaming. For assistance, please call 1-800-GAMBLER (1-800-426-2537).
Discover the other New Mexico.
InnoftheMountainGods.com
1-800-545-9011
Mescalero, NM near Ruidoso
FULL CASINO | LUXURY RESORT | CHAMPIONSHIP GOLF |