Basic HTML Version
HEMISPHERESMAGAZINE.COM
•
FEBRUARY 2012
Apart from he ier price tags and
flashier colors, the safety razor hasn’t
changed much since King C. Gille e
(yes,
that
Gille e) invented it in 1904.
Zafirro, a razor company that won
funding from eco-friendly venture
firm Bright Light, aims to shake things
up. Its limited-edition Iridium razor is
designed to last your entire life, with
white sapphire blades cut by ionized
particles to an edge that’s less than 100
atoms thick (5,000 times thinner than
a hair) and a handle made of corrosion-
proof iridium, the same metal used in
rocket engines. Zafirro will even clean
and sharpen it for you—for 20 years. It
costs exponentially more than nearly
every razor ever made, but hey, it’s also
the only one that comes with rocket
science.
$100,000 / zafirro.com
Look,
Sharp!
Zafirro’s atomic-edged,
$100,000 Iridiumhones
the razor’s image
BY JACQUELINE DETWILER
PHOTOGRAPHS BY LISA SHIN
p053-056_HEM1011_Goods.indd 53
05/0