over recent years,
Edinburgh has scooped
a huge number of prestigious accolades,
confirming its status as one of Europe’s
greatest cities. Already a UNESCOWorld
Heritage Site, it beat London, Paris and
Barcelona to the title of “Europe’s Leading
Destination” at the World Travel Awards.
And, if that wasn’t enough, in November,
a
Guardian
/
Observer
poll also named
Edinburgh as the “UK’s Favourite City” for
the 14th year in a row, while the
Financial
Times
’
fDi Magazine
selected Edinburgh as
Europe’s best mid-sized “City of the Future”.
Meanwhile, Edinburgh Airport was
named “Best in Europe” for a third
consecutive year at the Airports Council
International Awards, capping off a hugely
successful year in which passenger
numbers hit record highs and new flights
to destinations including Chicago, Toronto,
and Doha were announced.
In spring 2013, global consultants HVS
London assessed the average value of a
four-star property in Edinburgh city centre
at €227,000 per room, with Edinburgh
ranking 12th in Europe. The average value is
projected to rise to €268,000 euros by 2017
– a compound annual growth rate of 3.4%.
Hotel occupancy in Edinburgh averaged
77% in 2012 – higher than tourist hotspots
such as Rome, Barcelona, Amsterdam and
Prague – and in the peak month of August,
Edinburgh’s hotel occupancy was among
the highest in Europe.
The city also has a healthy track record
of business tourism, which annually
contributes around €100m to the
economy. To accommodate the continued
demand in the sector, the Edinburgh
International Conference Centre has
expanded, adding a 2,000m
2
multi-
purpose hall and 17,300m
2
of grade-A
office space in the heart of the city.
The
Edinburgh Hotel Prospectus
,
produced by the City of Edinburgh Council
and Scottish Development International,
highlights the current strength of
the tourism market in Edinburgh and
potential hotel development sites in
prime city-centre locations. Edinburgh
will be showcasing the city’s investment
opportunities at MIPIM, the largest
Edinburgh boasts all of
the qualities required to
make it a prime spot for
hotel development
real estate show in the world, hosted in
Cannes, France, from 11-14 March, 2014.
Anyone who is interested in learning
more about what the city has to offer is
invited to visit the Scottish Cities Alliance
exhibition pavilion, located on stands 07.20
and 09.20 on level 01 at the Palais Des
Festivals, Cannes.
For further details:
investinedinburgh.com
+44 131 529 6600
Pick
a winner
MAX BLINKHORN/ISTOCK/THINKSTOCK
Princess Street
and Gardens in
the centre of
Edinburgh
P R O M O T I O N
