If you think Marrakech is all about the Medina, you haven’t
been to Guéliz, the modern heart of the city’s Ville Nouvelle.
Come for a walk down one of its buzzing shopping streets...
WORDS
TARA STEVENS
PHOTOGRAPHY
TIM E WHITE
Before opening
STUDIO LALLA
,
Laetitia Trouillet was
personal shopper for
famous fashionistas,
including Victoria
Beckham and Sarah
Jessica Parker. Now
she hunts out vintage
Moroccan accessories
and new designers to
go with her own range.
Best-selling items are
gloriously gaudy carpet
hold-alls and snakeskin
cocktail clutches.
lalla.fr
Pint-sized
CÔTÉ SUD
has been selling funky
interiors’ accessories
on the rue for the past
19
years. Rummage
through the stock
carefully and you’ll find
all manner of kitsch
treasures by Moroccan
artisans, including
jolly multicoloured tin
teapots and faux-gold
coffee canisters.
Tel: +212 (0)5 2443 8448
Recognising the city’s
need for somewhere
with an international
flavour, brothers Arnaud
and Pascal opened
KECHMARA
eight
years ago. Now it’s
an all-day affair, filled
with local hipsters
who swing by for
morning coffee, meet
friends for lunch on
the roof, and return
at night for cocktails
and the occasional gig.
kechmara.com
FOR COFFEE,
LUNCH, DINNER...
FIRST STOP FOR
FASHIONISTAS
C I T Y S C A P E
M A R R A K E C H
Rue de la Liberté
#3
#4
#5
0 4 0
Bring a touch of
Morocco back to your
home with a visit to
Côté Sud, where you’ll
find a fun selection
of kitchen utensils,
homewares and
decorations
