The right side
of the Tracht
O N T H E S C E N E
S A L Z B U R G
STROLL INTOSALZBURG’S
Sudwerk, the club within Die Weisse
brewpub, when the monthly Almrausch night
is in full
swing, and you could be forgiven for thinking you’ve
gatecrashed a private Oktoberfest. Gingham, breeches,
bosoms and Alpine attitude are all in evidence, alongside
lashings of local beer. Spend a little time here, and you’ll
realise the crowd are younger and considerably cooler
than you’d expect. Certainly not the oompah-loving
traditionalists you’d usually find in this garb.
Let us introduce you to the latest nightlife trend among
Austria’s hipsters.
Tracht
–
or traditional costume – nights are
popping up in themajor cities, providing a setting for twenty-
somethings in check shirts and lederhosen to flirt with girls
in revealing dirndls and ballet pumps, all accessorised with a
heavy dose of irony.
As DJs pump out folksy beats, and clubbers sing and
dance on chairs, clapping and whooping, it’s clearly a far cry
from the old style. “My great-grandmother wouldn’t have
approved of girls wearing lederhosen hotpants with trainers
or showing off so much flesh in their dirndls, but times have
changed,” laughs Salzburger Anja Schneider. “We create our
own unique style. Trachten today can be cool.”
“
It’s is definitely back on trend again,” says Die Weisse
(
dieweisse.at
)
manager Peter Huber who organises
Almrausch. “Dressing up makes people feel and act
differently – there’s a cheeky element to it. Salzburgers like
to personalise their outfits: teaming dirndls with bright
trainers or lederhosen with a pair of totally crazy socks.”
“
Necklines have plunged and hemlines have risen,” says
Sara Sengthaler, of clothing store Trachten Forstenlechner
(
salzburg-trachtenmode.at
). “
Women might match a T-shirt
emblazoned with motifs like leaping stags with shorts or a
pair of lederhosen. Pretty much anything goes, but there
is an emphasis on heritage and quality. A pair of leather
lederhosen can cost €1,000, but they’ll last a lifetime.”
If you’ve ever wanted to
unleash your inner Hans or
Heidi, you know where to go
01
Dressing up in updated
traditional costume has
become hip partywear
02
The be-checked monthly
Almrausch night held in
Die Weisse’s Sudwerk bar
03
Lederhosen – no longer
just for high days and
holidays – can now be
worn whenever the
mood strikes
02
Fashion focus
Traditional attire with a twist
born in münich
,
designer Tanja Pflaum
launched her Ploom label (
ploom.
at
)
in Salzburg eight years ago. She
says Tracht will always have a place
in Austrian style: “I’ve always loved
Alpine fashion, the quality of the
fabrics, and the workmanship that has
Forget skinny jeans. Right now
traditional dress is all the rage with
Austria’s coolest party people
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