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TRAVELLER
NAPLES
Via Chiaia has long been one of the finest streets in Naples. Its cosmopolitan,
well-heeled residents have attracted high-end boutiques and designer stores to the
area – not tomention plenty of trendy bars and restaurants.
ON TREND
trendwatching.com
scans the globe
for the latest emerging consumer
trends. Here, Henry Mason, head of
the company’s research and analysis,
tells us what to watch this month.
HEALTH DIY
Regardless of whether you’re the kind
of person who puts off putting up
shelves or not, there’s one kind of DIY
that everyone seems to be into.
Do-it-yourself health is a growing
trend, with hypochondriacs flooding
the internet with their symptom
searches and a health-app deluge
in the smartphone market – it’s
estimated there will be 13,000 of
these by mid-2012.
For those who like their rock
music heavy, the Play It Down app
emits high-frequency noises to help
people test how“old” their ears are,
depending on whether they can
hear the higher-frequency ranges
(
playitdown.org
).
On a more serious note, the Skin
Scan app monitors moles and alerts
users to danger signs, tracks changes
and suggests a trip to the doctor if
necessary (
skinscanapp.com
).
Then there’s UP, a tracking
wristband fromJawbone, which
monitors movement, sleep and eating
patterns. It can be set to vibrate when
someone’s been inactive for too long
and set challenges to motivate users
to healthy lifestyles (
jawbone.com
).
With all these available, doctors
may well be left twiddling their
thumbs. They might even have a
chance to get those shelves up.
To subscribe to the free monthly Trend
Briefings, available in English, Dutch,
German, French, Spanish,Turkish and
Portuguese, go to trendwatching.com
Neighbourhood Watch:
Via Chiaia
VINCENZO PACCONE, 26,
GRAPHIC DESIGNER
What’s your favourite local restaurant?
“I Re Di Napoli has a great view and
serves fresh fish and seafood [
29Via
Partenope; tel: +39 (0)81 764 7775
].”
Your favourite neighbourhood bar?
“66 Bar
is a good place to spend a Friday evening.
The baristas make a show of mixing the
cocktails and it’s often really full [
58Via
Bisignano; tel: +39 (0)81 415 024
].”
What’s your coolest shop?
“Drop
Concept Shop has a great selection
of clothes for men [
96Via Gino Doria;
dropconceptshop.blogspot.com
].”
MARCO ABATE, 25, SALES MANAGER
What’s your favourite local restaurant?
“Apizzeria called Starita makes the best
pizza in Italy. People have been queueing
round the block for it since the 1940s [
27
Via Materdei; tel: +39 (0)81 557 3682]
.”
What’s your coolest shop?
“I always find
new designers from all over Europe at
London Napoli. It mostly sells streetwear,
but there are unique, smarter pieces, too
[
33 Via Nilo; tel: +39 (0)81 542 2022
].”
Can you give us a secret local’s tip?
“Wander the Old Town, which has lots of
old shops selling artisan crafts. It’s like a
leap into the past.”
VALENTINA PAGLIUCA, 21, STUDENT
What’s your coolest shop?
“A fabulous
place called Fashion Victim that stocks
north European brands, such as Odeur
and Daniel Palillo [
87 Via Solimena;
tel: +39 (0)81 578 9898
].”
Can you give us a secret local tip?
“I love to
go up to Via Aniello Falcone, where you
can see all of Naples’s bay from the top.”
Your favourite neighbourhood bar?
“Chandelier Bar has the best collection
of cool people sitting under a huge
chandelier (hence the name!) sipping
cocktails [
34 Vico Belledonne a Chiaia;
tel: +39 (0)81 333 252 8177
].”
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