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TRAVELLER
THE BUZZ
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STREET STYLE
STYLE YAEL SLOMA,WWW.THESTREETSWALKER.COM | PHOTO © BLIPPAR
TEL AVIV
Running through the centre of Tel Aviv’s white city, this Bauhaus boulevard
is the central spot for after-dark activities there. And you’ll find galleries, shops and
cafés galore along its trendy backstreets, not tomention a host of stylish locals...
Neighbourhood Watch:
Rothschild Boulevard
HENNY SCHLESINGER, 26, STUDENT
What’s your favourite local restaurant?
“It would probably be Joz VeLoz, because
of the cool atmosphere and eclectic
design [
51 Yehuda Halevi Street;
tel: +972 (0)3 560 6385
].”
Your favourite neighbourhood bar?
“Radio
Rosco has a very chilled-out crowd. The
bar area is small, but it has some outside
seating, great wine and they serve
fantastic pizzas [
97 Allenby Street;
tel: +972 (0)3 560 0334
].”
Can you give us a secret local’s tip?
“If you
get off the main boulevard, this is a great
area to explore by bike.”
HILA GOREN, 25, STUDENT
What’s your favourite local restaurant?
“Part bakery, part old-school restaurant,
Dallal is a lovely place with lots of plants.
You have to try their pastries [
10 Shabazi
Street; dallalcoil.rest-e.co.il
].”
Your favourite neighbourhood bar?
“The
Minzar is truly an establishment. It’s
cramped, compact and always full with
a young crowdmainly drinking beer [
60
Allenby Street; tel: +972 (0)3 517 3015
].”
Can you give us a secret local’s tip?
“Everything happens at night in Tel Aviv,
somake sure you’ve got some energy left
for your night-time escapades.”
ALON KESLER, 20, MUSICIAN
What’s your favourite neighbourhood bar?
“Rothschild 12 is cool. It’s discreet, at
the back of a coffee shop, whichmakes
it all the more interesting [
12 Rothschild
Boulevard; tel: +972 (0)3 510 6430
].”
Your coolest shop?
“Mishkafaym, a
spectacles shop run by designer Sara
Dagan, who’s well known here. I go
there for sunglasses [
14 Shabazi Street;
tel: +972 (0)3 510 3724
].”
Can you give us a secret local’s tip?
“Part of
Tel Aviv is a UNESCOWorld Heritage site.
Visit the heart of it at Beit Ha’ir cultural
centre. [
27 Bialik Street; beithair.org
].”
ON TREND
trendwatching.com
scans the globe
for the latest emerging consumer
trends. Here Henry Mason, the
company’s head of research and
analysis, tells us what to watch for.
POINT-KNOW-BUY
Instant access to knowledge is no new
thing – Google-happy smartphones
have been around for yonks. But while
fingers have been the fact-finding
tools in the past, laboriously typing
in search terms, all that is about to
change. Visual searches are now
possible, with snaps from the phone’s
camera used as search triggers,
instead of, or as well as, boring words.
Some forward-thinking brands
are making this technique, known
as point-know-buy, a thing of the
not-so-distant future. In the UK, Heinz
has launched an interactive recipe
book using technology fromBlippar
(
blippar.com
). Users of the app can
point their phone cameras at ketchup
bottles to see recipes digitally pop up.
Meanwhile, confused tourists
will thrill at the newWord Lens app,
which provides on-screen, real-time
translations for everything from
menus to warning signs, without
the need for internet connection
(
questvisual.com
).
Major airports are also becoming
savvy, using the technology to reach
out to foreign travellers. Amsterdam’s
Schiphol and Paris’s Charles de Gaulle
have launched apps that help visitors
by translating airport signs into
Chinese. Point. Know. Buy. It’s almost
too
simple.
T
o subscribe to the free monthly Trend
Briefing, available in English, Dutch,
German, French, Spanish,Turkish and
Portuguese, go to trendwatching.com