22
JUNE2015
AMERICANWAY
POV
PEDALPOWER, CLOCKWISEFROMTOP: FRIZTIN/GETTY IMAGES; ROSHSILLARS; JASONQUIGLEY; PHOEBECHUASON
PEDAL
POWER
B
ikeenergy. itmaynot
beasmightyasother
green-energysources
likewindandsolar,but it’sgood
foryouand theenvironment
—and it’smore fun.Hereare
threebusinesses thatusegood
ol’pedalpower.–lisalubin
PEDDLER’SCREAMERY
Cycling for icecream?Soundsgood tous.
Thebicycle-churned, artisanal icecreamat
this2-year-oldshop inLosAngeles isnot
only tastybutalsoeco-friendly. Customers
canchurn theirown icecream (20minutes
foronebatch)and thengeta freescoopof
flavors like fair tradecoffeeandstrawberry
basil sorbet.
Peddlerscreamery.com
MOBERI
Based inOregon, thisbike-poweredbeverage
barwhipsupwholesomesmoothies ina
blenderattached toa two-wheeler (youcan
alsopedal yourself).RyanCarpenterstarted
MoberiwithavintageSchwinn, ahomemade
sinkandacoolerofproduce.Wantyour
ownbikeblender?They’ll hookyouup.
Moberismoothies.com
WINDMILLPOINTEBREWINGCOMPANY
Foundedby twobrotherspassionateabout
beer, bikesandsustainability,Windmill Pointe
creates “pedal-poweredbeer.”Soon toopen
inDetroit, the taproomhasstationarybikes
youcan ride togeneratepower—andcredits
towardpints. A ridercanpower two to three
beersanhourdependingonstamina—and
thirst.
Windmillpointebrewing.com
StageWhisperer
SaraSolovitchwasprepping foracareerasaprofessionalpianist
until stage frightdousedherdreams.Sheabandoned thepiano
at theageof 19andwouldnotplayagainuntil30years later,
whenshe facedher fearsbyemployingmeditation,mentorsand
biofeedback therapy. In
PlayingScared:AHistoryandMemoir
ofStageFright
(Bloomsbury,$26),Solovitchgivesherselfaone-
yeardeadline tofinallyconquerperformanceanxietyandplaya
formal recitalonher60thbirthday.Anyonewhohaseversweated
overaspeechorpanickedoverapresentationwillbe inspiredby
Solovitch’scourageousstruggle.
–
STEPHENJ
.
LYONS
