June 2015 American Way - page 109

PROMOTION
T
he unique hotel Angeleno
standsatthecrossroadsofSanta
Monica, Bel Air andWestwood
inLA,andthankstoitsunusualcircular
shape there isn’t a bad view in the
house. Even itspenthouse level,which
houses theWestRestaurant&Lounge,
offerspanoramicviewsfromdowntown
Los Angeles to the Pacific Ocean. So
order aCalifornia crab louie salad and
take in thesights.
This iconic hotel is now extending
its “WeareNOT square”exterior to its
internal services fora stay that’s full of
creative andpersonal touches, such as
circular roomkeysdesignedasvintage
records, and handwritten postcards
from itshighlyattentivestaff.
“‘We are NOT square’ is most
importantly the essence of the hotel’s
culture, with the ultimate goal to
provide themostpersonal,memorable
and fun experiences for our valued
guests,” saysDeanYamashita, director
of sales and marketing at Hotel
Angeleno. “Most of the thingsyou’ll be
seeing result directly from the ideas
of Hotel Angeleno team members.
The process will be ever-evolving
and championed by our marketing
THE
GRAND
CIRCLE
This luxuryhotelhassomeof
thebestviewsandservice inLA
“Theultimategoal is toprovide the
mostpersonal,memorableand fun
experiences forourvaluedguests”
department, managers and entire
staff — the key differentiator in the
processof ‘WeareNOTsquare’.Wealso
welcomefeedbackfromourguests.The
vision of being the unique alternative
to a formula is in constant motion —
themost excitingpart of this process.”
hotelangeleno.com
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