AA.COM/AMERICANWAY
APRIL 15, 2012
17
HOW TO
SCANTO
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$160,
—JoshSens
{ EAT }
GuestofHonor
{
}
For thosewho
aren’t
foodblog-trawling, Edible
[fill inyour city]-subscribing
CookingChannel fanatics,
keepingupwith the fine
diningvanguard canbe
daunting.Which iswhy
Oakland, Calif.’s
GUEST
CHEF
, a cozy23-seat
restaurant in theRockridge
neighborhood that installs a
new chef andmenuevery
twoweeks, is sucha
refreshing concept. The
brainchildof real-estate
developer ScottCameron
andpartner JerryBoddum,
the five-month-old space
(formerlyadress shop)
takes twoor three
applicationsperweek from
aspiring cooks as far afield
asPeruand Italywhowant
to test their skills ina
commercial kitchenwitha
publicaudience. Provided
theypass an interview,
whichmay involve cooking
(anda littleGoogle
stalking), guest chefs
thenget their time in
the spotlight, literally.
Framedbyblack slate,
thekitchen is
theatrically lit. “So the
chef is kindof on
display,” saysCameron.
Heeven installeda
webcam in thekitchen
toentice international
chefs, not tomention
reality-TVprospects.
While thisnovel,
sink-or-swimmentality
canattract curiosity seekers
for dinner, the restaurant
alsoenjoys repeat business
byhostingevents (like local
firefighters cooking for
charity) andallowing
establishedBayArea chefs
topromotenewmenus
before they launch, suchas
Michelin-starred Joseph
Humphreydid in January
withhis then-unopened
Dixie restaurant.
“Everybody loves the idea
— there’s anexcitement
about it,” saysCameron,
whoalreadyenvisions
outposts inNewYork, San
FranciscoandSeattle. “The
thing I takepride in the
most is thatwe’reproviding
a reallygoodexperience for
the chefs. …So far,
everyonewe’veworked
withwants to comeback
because it’s fun.”
5337CollegeAve.,
(510)658-7378,
brentwood,
Calif.
{ SHOP }
Scoop
ofStyle
{
}
Californianswill
finallybeable to
get thescoop.Not
on thenewsbuton
fashionandstyle, as
the first
SCOOPNYC
store inCalifornia
opens inBrentwood
thismonth. The
2,700-square-
foot storecarries
women’sclothing
andaccessories from
ZacPosen,Chloé,
Burberry,Kimberly
Ovitz,Missoni,Rag&
Bone,MichaelKors
andmore.Men’s
offeringscome from
labels likeDsquared2,
MichaelBastian,
Paul SmithandJohn
Varvatos, among
others. Scoop’sown
brandofwomen’sand
men’sapparel and
accessories isalso
available, bringing
thestore’sUltimate
Closetconcept to life.
“Scoophasalwayshad
a loyal LosAngeles
following that shops
withus inNewYork,
EastHampton, Las
Vegasandonline,”
saysSusanDavidson,
Scoop’spresident
andCEO. “Nowwe’re
excited toprovide the
LosAngelesmarket
with itsveryown
store.”
21626thSt.,
oakland,
Calif.
