architectural diversity in 3,515 square miles has led to the marketing
slogan“Explore beyond the shore.”
“We have a sophisticated product,” saysTerestella. “We can offer so
much diversity to visitorswho are looking to have an experience!” In fact
thegovernment is catering to just suchpeoplebypromoting thehistorical
cities, waterfalls, mountains and rainforests of the interior as well as the
beaches, the diving and surfing offshore. Terestella and her team have
developed programs like “Turismo somos todos” (We are all tourism)
and“Mi isla preciosa” (My beautiful island), tomake the local population
aware of the importance of tourism and of preserving cities and towns.
“Negocio va con ocio” (Business goes with pleasure) encourages the
multi-billion convention industry.With 60,000 people employed in the
industry and an important multiplying effect in other sectors, themantra
is“hay turismo, hay futuro” (there is tourism, there is future).
Known for its artists and entertainers, such as Jennifer Lopez and
RickyMartin,PuertoRicooffers an arrayof festivities tied to its Latin and
Catholic roots that keep themusic and the colors going all year round.
ButTerestellabelieves that the country’s athletes shouldalsobehonored.
This year, the first full-field sanctioned PGA tour in Puerto Rico was
dedicated to its best known golfer, JuanAntonio“Chi Chi”Rodriguez.
Themodernnightlifeof San Juan,exquisite gastronomy, theCaribbean
National Forest, the phosphorescent Mosquito Bay, the cool climate,
heights and wildlife of Cordillera Central, the diving and world famous
surfingof thewestern coast and thehistory andarchitectureof the south
are only some of the stunning experiences that await the visitor who
looks beyond the shore.
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AsaPeopleCarecompanyTriple-Saims to transform lives
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its offerings and empower its members to take control of
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Triple-S is the leadinghealthcarecompany inPuertoRico
and, for the last 10 years, it has been strategically expanding
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Triple-Salsoofferscomplementary life, casualtyandproperty
insurance through two subsidiaries.
As a socially responsible company, Triple-S applies the
same focusonwell-being to itscommunityoutreachprogram.
Triple-S’partnerswith local communityorganizations tocreate
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