E D I T O R ’ S N O T E
AMERICANWAY
JANUARY 1 2008
12
PHOTOGRAPHBYLEEBLANKENSHIPEMMERT
for the magazine; you’ll see
some of our efforts in this very
issue— starting with the cover.
Have youfigured it out yet?
Yes, we still have celebrities
on the cover. And we also still
have cover blurbs to entice you
to look inside. But something is
just a littledifferent. See it?
Okay, I’ll tell you. Although
we are still featuring celebrities,
they’re no longer telling you
about their favorite places in
their favorite cities.
I posed the question to all of
you some timeago, and thecon-
sensus was that you’ve grown
tired of hearing about all the
fancy
places where celebrities
stayandyouwant toknowmore
practical and interesting travel
tips. Sowe’ve changedourmain
story. (Who says thepeoplehave
nopower?)
In this issue, we join ranks
with Jerry Jones and Roger
Staubach. But insteadof talking
to them about the places they
frequent in Dallas/Fort Worth,
we chat about the building of
“America’s Stadium” and their
successful Super Bowl bid. And
like the story, the photos are a
candid look at this formidable
duo.
But what about travel tips?
you ask. Not toworry.We have
you covered there too. (See, we
were doing more than just
Christmas shopping inDecem-
ber. Shew!)
On page 30, you’ll find a
brand-new feature called
Word
ofMouth
, whichwe’ll nowhave
in every issue. For it, we talk to
a chosen city’s
local
celebrities
and find out which places they
like to go to—places youwon’t
read about in every guidebook.
Itwill be likehaving friends ina
lot of different cities who can
tell you all about their favorite
littleneighborhood venues.
This time, your “friend” lives
in St. Louis, which is a city of
many unsung gems. And we’re
also hoping you’ll tell us about
your own favorite places, so we
can include them as part of this
travel story.Youcaneithershare
themwith us at
waymag.com or send them in
an e-mail to editor@american
waymag.com.
We hope many of you will
take the time to contribute so
that we can include your finds
in the magazine. Just think —
yournamecouldbe inprint just
for sharingyour favorite restau-
rant or storeorwhatever!
So take a look at the changes
we’vemade for you and tell me
what you think. There are lots
more coming throughout the
year, so check backwithme for
the latest scoop.
In themeantime, I wish you
the best of years, full of positive
and successful journeys.
HappyNewYear! So, are youall gearedup for2008?Do you
have lots of plans to make yourself faster, better, brighter
(slimmer)? I bought that Nintendo Brain Age game at the
endof last year, and I
swear
I’malreadybrighter. Thenagain,
positive self-delusion is one of my goals this year. We’re all
making plans and resolutions for ourselves around this time
of year, andwe at
AmericanWay
are also busymaking them
NewYear,NewStuff
Sherri Gulczynski Burns
Editor
LOOKWHAT’S NEW
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