R E A D Y F O R C L O S E - U P
44 AMERICANWAY
MAY 15 2007
onlymakespeople look like talking corpses.
Airbrushing has become the equalizer
of themoment; it’s akindof spraymakeup
that hides wrinkles and such while still
allowing you to look somewhat natural.
Tanning spray lends a healthy glow and
is supposed to enhance the appearance of
muscledefinition.Lasertreatmentshelpdi-
minish those tiny little veins on the thighs,
whichweren’t visible to viewers before.
Other techniques (borrowed from the
“other” film industry) include postproduc-
tion magic acts that digitally enhance the
actors’ skin tones and take away harsh-
ness. There’s also a camera filter that can
be used to soften images of on-air talent.
Swann thinks this kindof filtered camera is
used for the
Today
show’sMeredithVieira.
“When you see her in the studio interview-
ing a guest, you don’t see many wrinkles,”
Swann says. “But when you see her out-
doors, suddenly she has wrinkles.” (NBC
saysno suchfilter isbeingused.)
Makeup artist and designer Cheri Mon-
tesanto, a three-timeEmmywinner for
The
X-Files
and now the makeup department
head forCBS’s
CSI:Miami
, says thehardest
part, initially, was applyingmakeup for cli-
ents whowere being shot in standard defi-
nitionbut shown inhigh-def.
“So people looked super-made-up,” she
says, “like they were wearing masks. You
can’t be sloppy. You have to be so precise
withHD.”
Somuch so thatMontesanto createdher
own makeup line to combat high-def. It’s
mineral-based and lighter, almost like a
powder, which gives her clients, evenwhen
shot inHD, a coveredbut natural look.
“I’m from the film world
[
Robocop 2,
Home for the Holidays
]
, where, because
you’re on a huge screen, we’re cautious
aboutmakeupanyway,” she says. “But long-
timeactorsare in lovewithacertain lookor
abrandofmakeup, and it’shard toget them
todo something else.”
That is, until they see how they look in
HD. Then “they come running back, not
wanting to look like a mannequin,” says
Montesanto.
One of Swann’s recent posts was about
how Katie Couric looked one way on the
CBS Evening News
, which isn’t shown in
high-definition, and anotherwaywhen she
appearedon the SuperBowl pregame. “She
looked like shewas in her late 50s,” Swann
says. “She lookedhorrible.”
The issue of high-def has also created a
difference in perspective that cuts roughly
along gender lines. While male actors use
makeup tomitigatewrinkles, theygenerally
seem less worried about high-def’s glare.
But then, the dissolute face of a male ac-
tor like, say,HughLaurie of theFox drama
House,
isn’t consideredhaggardbut sexy or
mysteriously intriguing.
“It’s our culture,” Swann admits. “Wom-
en are judged more on looks. But a lot of
men look harried inHD, and they should
be concerned. Bill Maher looks absolutely
terrible. I don’t think he’s ever been in the
sun, this guy.”
KENpARIshpERKINs
is
AmericanWay
’s television critic.
AW
LIDERVISIONARIA.
EJECUTIVAGALARDONADA.
UMMSPM.
Pamela Camus, UMMSPM ’02
Directora—
AmericanAirlines (Chile)
SESIONES DE INFORMACION
ASISTAAUNADENUESTRAS SESIONES
DE INFORMACIONCERCAAUSTED.
PARAMAS INFORMACION:
1.305.284.4607
| WWW.
BUS.MIAMI
.EDU/GRAD
Obtenga su Maestría en Ciencias de Gerencia Profesional (MSPM).
En Un Año. Para Ejecutivos. En Español.
Diseñado especialmente para
ejecutivos que deseen ampliar sus conocimientos en negocios internacionales
e intercambiar experiencias conotros ejecutivos de América Latina y el Caribe.
• 5 sesiones de dos semanas cada
una, enMiami
• Profesores con amplio conocimiento
de negociosmultinacionales
• Será parte de una red universitaria
prestigiosa y global
• Sindejar de trabajar
• LaMaestría enAdministraciónde
Negocios de laUniversidadde
Miami ha sido reconocida entre las
mejores por
TheWall Street Journal
y
Financial Times
• El programa comienza enAgosto
del 2007
UOM 11139Pamela 4.625x7.3125_Ma1 1
3/13/07 11:05:29AM
