July 2007 American Way Magazine - page 59

Intelligent Dating
All WorkandNoPlay?
All WorkandNoPlay?
100 locations worldwide •
• 1-888-300-9500
For franchise information: 760.779.0101
LUNCH FORHIGH FLYERS
Enter It’s Just Lunch, a unique dating
solution that seems to have
smoothed out many of the issues of
modern dating. The company was
established inChicago in1991. After
abrokenengagement left thecompany
founder suddenly single, she began
the tedious search for a way tomeet
‘normal’,well-educatedprofessionals.
She tried personal ads, and friends
set her up on blind dates, but she
wasn’t comfortable with these
options. There had to be a more
efficientway todate.
THE PERSONALTOUCH
Thepremiseof It’sJustLunch issimple:
the lunch date is the ideal first date.
It’s a no-pressure, relaxed situation,
where you can actually talk. The
company’s dating solution is based
entirelyonpersonalized screening.
After a client calls for information, a
one-hourmeeting issetup todiscuss
the typeofpeople they’d like tomeet.
Within48hours, thecompanycallsto
tell theclientallabout their firstdate.
They arrange for the couple to meet
for lunch or a drink after work at a
restaurantconvenient tobothof them
– they even make the reservations.
Then, clients call the company and
give feedbackon the date before the
next one is chosen. There isnophoto
or onlineprofile for theworld to see.
Over thepast16years, It’s Just Lunch
has set upover 2,000,000 first dates
inover 100 locationsworldwide.
MAKINGACAREEROUTOF DATING
Senior Vice President
Nancy Kirsch has
always had
the
matchmakinggene. In
fact, she made her
first ‘match’ atage10
bysettingupa family
memberwithherbest
friend’ssister. Fast-forwardseveral
years later, Nancy was working as
an actor in TVcommercialswhen a
PeopleMagazine
article about It’s
Just Lunch grabbed her attention.
Shemoved from her acting career
to IJLandhelped launch thesecond
branchof It’sJustLunch inNewYork
City. Thatwas15yearsago.
Ask her what she loves about what
shedoesandshewill light up, telling
youabouther favoritematches. “I get
to do something that can change
someone’s life in a big way. Actually
getting tohand select peoples’ dates
for them isadream career.”
She adds, “Our clients are the most
interesting people I’ve ever had the
pleasureofmeeting.AndIbelievethere’s
absolutelysomebody for everyone.”
Kirsch has been interviewed by
publicationsandTVshowsacross the
world. It’sJustLunchhasbeen featured
on various TV talk shows including
Oprah
,
CNBC
and
CNN
as well as
articles in
The Wall Street Journal
,
USA Today
andothers.
NancyKirsch
Sr. VIcePresident
There are2.5billion successful, attractive singlesworldwide...why is it so
hard tomeet someone? In this day and age where busy professionals are
outsourcing somanyaspectsof their lives, dating isnodifferent.
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