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Blink the power of thinking without thinking by malcolm gladwell pdf download,the power of positive thinking daily quotes facebook,think positive bible,powerbook apple g3 - Reviews

10.01.2016 admin
An engaging explanation of the science behind Malcolm Gladwell’s bestselling Blink Gerd Gigerenzer is one of the researchers of behavioral intuition responsible for the science behind Malcolm Gladwell’s bestseller Blink.
An eye-opening look at the ways we misjudge risk every day and a guide to making better decisions with our money, health, and personal lives In the age of Big Data we often believe that our predictions about the future are better than ever before. Simple Heuristics That Make Us Smart invites readers to embark on a new journey into a land of rationality that differs from the familiar territory of cognitive science and economics. In the past decade, Malcolm Gladwell has written three books that have radically changed how we understand our world and ourselves: The Tipping Point, Blink, and Outliers. In his landmark bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us.
It reactivated my intuitive repulsion, helped in making snap decisions by using 6th sense which is common freaking sense. But as risk expert Gerd Gigerenzer shows, the surprising truth is that in the real world, we often get better results by using simple rules and considering less information.


Traditional views of rationality tend to see decision makers as possessing superhuman powers of reason, limitless knowledge, and all of eternity in which to ponder choices. Regarded by many as the most gifted and influential author and journalist in America today, Gladwell's rare ability to connect with audiences of such varied interests has ensured that each title become a phenomenal bestseller with more than ten million copies in print combined. I am glad that I read this book and it has created in me the desire of thinking about thinking. To understand decisions in the real world, we need a different, more psychologically plausible notion of rationality, and this book provides it. Blink is a book about how we think without thinking, about choices that seem to be made in an instant--in the blink of an eye--that actually aren't as simple as they seem.
It's worthless read if not applied by doing the careful examination of your own decisions, judgements and failures.
Drawing on a decade of research at the Max Plank Institute, Gigerenzer demonstrates that our gut feelings are actually the result of unconscious mental processes—processes that apply rules of thumb that we’ve derived from our environment and prior experiences.


The value of these unconscious rules lies precisely in their difference from rational analysis—they take into account only the most useful bits of information rather than attempting to evaluate all possible factors. Why do some people follow their instincts and win, while others end up stumbling into error? By examining various decisions we make—how we choose a spouse, a stock, a medical procedure, or the answer to a million-dollar game show question—Gigerenzer shows how gut feelings not only lead to good practical decisions, but also underlie the moral choices that make our society function.



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