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To help you keep up-to-date with the rise in consumer and company adoption of mobile and its impact on mobile marketing, Dave Chaffey and I will be keeping this post updated throughout 2016 as the new stats come through to support ourA 120 page Expert members Ebook explaining how to create a A mobile marketing strategy.
Our Mobile Marketing Strategy Briefing explains the key issues to plan for in mobile marketing.
The latest data shows that we are now well past the tipping point mentioned at the top of this post. The implications are clear - if you're not able to reach your audience through mobile search or display, or you're not providing a satisfactory mobile experience you will miss out compared to competitors who are. The trend in mobile device usage ('vertical screens') compared to all screen use again shows that we're well past the tipping point.
This research sourced from a 2015 study by eMarketerA into mobile ad budgets shows a different view.
We've created a new summary showing the global popularity of using different digital devicesA using data from Global Web Index to include in for our State of Digital Marketing 2015 infographic. It clearly shows the popularity of smartphone ownership and emerging mobile devices like Smartwatches. Insight from comScore published in their February 2014 market review shows the picture that marketers need to build up. Consumer preference for mobile apps vs mobile sites should also be thought through as part of mobile strategy. We've created this chart to enable a visual comparison of mobile conversion rates from the Monetate Q4 2014 Ecommerce Quarterly.
It clearly shows that Smartphone add-to-cart and conversion rates are much lower than for desktop - important if you're making the business case for a mobile responsive site.
This source is useful since it's a regular survey showing the growth in use of mobile site visitors. We have a separate compilation of Ecommerce conversion stats if you're creating a business case for mobile optimised sites as explained in our mobile marketing strategy guide, this data is also valuable since it shows the variation in conversion rate by mobile type. We reported comScore data in May 2012 that showed that on smartphonesA 82% of mobile media time is via apps.
This update to this post features some of the latest updates on mobile statistics from 2014 and highlight some of the best sources to make the business case for investment in mobile marketing in your presentations and business cases to colleagues or clients. In addition to downloads for each country, you can also create your own charts focusing on KPIs of interest. Comscore is one of key worldwide sources useful for marketers to help us find out about the changes in use of mobile media by consumers.
The report shows much lower levels of adoption in other European countries though - not even a fifth in most. The report also has useful summary of dayparts of different device behaviour, similar to others published. We hope this compilation of statistics about mobile usage and effectiveness continues to be useful - please share if it is and we'll continue to update it in 2015.
If you want a single source of the latest stats across the whole of digital marketing, for Expert members, we compile a regularly updated set of usage statistics to use in presentationsA - it's updated each quarter so all the latest stats are categorised in a single place for including in presentations. Our "one-stop" download includes the latest stats to include in presentations to make the case for digital investment.
I need the exact answer for Future of Mobile applications when their usability is concerned. As per the market scenario, most of the companies realize that in order to survive in this cutthroat competition and capture market they have gone for something through which they interact with their consumers and make them brand loyal.

Thus the best option is to make an app or make a website which is mobile friendly, therefore it is useful for both the sellers and the buyers or the consumers.
E-commerce should learn the data and see how their mobile marketing campaign can be improved. This page does not format to my iPhone nor are the links clickable in the last infographics. Whether you owe Uncle Sam or paid him too much in 2013, we’ve got some info that should make you smile.
For the fourth consecutive year, Arby’s is giving away snack size curly fries via this coupon. While Burger King is the second biggest fast food chain all over the world right after biggest competitor McDonald's, this isn't the case with the Burger King France franchise, as it also competes with a far more local venture, Quick, currently based on the St. Last Monday, the Burger King France franchise announced it was currently in exclusive talks to buy Quick, one of its most important competitors in the country (the presence of the royal-themed chain in the country is much smaller in comparison), and the union would make it the second biggest chain in French territory. According to Reuters, there are currently only 25 Burger Kings in France, as the chain only came back to the European country in 2013 after an absence of over 13 years, as it had left France in 1997. While the terms aren't official yet, this new Burger King France deal comes from the major shareholder in the country's franchise, Groupe Bertrand, which is exclusively pursuing buying Quick.
In the new deal, the Quick restaurants in the European country (509 in total) would be rebranded as Burger King France, while the chain's restaurants found outside French borders (such as Luxembourg, Belgium and beyond Europe) would keep the name Quick. As Bloomberg reports, this would be a major step for Burger King in the European nation, as it's lagged behind McDonald's since its return to France, as the Golden Arches chain has captured almost half of the fast food market in the period since its return, having 1,200 restaurants across France.
According to Market Watch, the end of 2015 should see the finalization of the the transaction between Quick and Burger King France, and it would turn the French market into one of the biggest ones for the chain in the world.
New Mississipi law allows restaurants, businesses and government employees to deny service, jobs to gay couples for religious reasons.
Starbucks and Coca-Cola are among 80+ companies who signed the letter that expresses CEOs' disappointment on the new regulation because they think it is 'bad for employees and businesses'. According to a study, bacon can lead to cancer and all sorts of ailments, causing an early death. Cosmic mythologist and medical astrologist Laura Magdalene Eisenhower, posited that our diet as humans play an important role in attracting alien life into Earth. A new research in the United Kingdom claims that eating foods such as nuts and vegetable oil can slow the progress of Type 2 diabetes. Her deck is nearly 200 slides, so we have selected the statistics which best summarise the importance of mobile devices today. Mobile digital media time in the US is now significantly higher at 51% compared to desktop (42%). In 2015 mobile ad spending accounts for 49% of digital ad spending, which is only slightly behind the trends of how people are using their devices. This panel data shows that the majority of consumers are "multiscreening", accessing retail sites on mobile or desktop, so consistent experiences across device need to be deployed.
As Rob Thurner explained in his post on KPIs to review mcommerce effectiveness, it's important to keep track of the split between users of mobile and desktop devices visiting your site(s). This data from Nielsen on mobile media time shows the consumer preference for mobile apps which account for 89% of media time in mobile as might be expected from the use of the most popular social network, email and news apps.
A This is a key insight as companies decide whether to develop mobile apps or create mobile device specific apps.
It may be useful for pushing back against over-enthusiastic colleagues or understanding consumer barriers. For example, this recent compilation of app usage shows the dominance of games and social networking and the potential of utilities.

This graph shows the pattern across Europe - follow the link above for US and other country breakdowns. So extrapolating UK behaviour to other countries would seem to be a mistake with the mobile figure still key. Audience growth rate is 80% + on mobile in these UK sites, but lower on grocer sites for obvious reasons. Ofcom Internet usage report.A Ofcoma€™s Eighth International Communications Market Report was published in December 2014, this examines take-up, availability, price and use of broadband, landlines, mobiles, TV, radio and post across 17 major countries. May be this can be the other aspect through which many eCommerce companies are switching towards mobile app development.
By knowing what they are targeting and how mobile marketing works, they can allocate their marketing budget better and also reach more potential audience.
Mobile marketing is becoming a vital component of a well-rounded digital marketing strategy. Do you know how we are tracking in terms of MOBILE internet usage as a % of total internet usage now? Whether customers pay in cash, credit or debit, Chop House Burgers will refund your taxable portion in cash. The meals include half a rotisserie chicken, a choice of two sides, and cornbread. No coupon necessary.
New York's fine dining venue, Four Seasons Restaurant, will not be operating in the Seagram Building anymore after July 16. Use of this Web site constitutes acceptance of our Terms and Conditions of Use and Privacy Policy. It's now a question of using the statistics to understand how consumers behaveA when using different types of mobile devices and what their preferences are. These stats also show projections for future growth, which is important as it shows where the market is going. As might be expected search was the most common starting point, but it's lower than desktop showing the importance of branded apps and mobile sites.
In April 2013 mobile analytics vendor Flurry released a useful summary of category of app usage across smartphones and tablets and similarly to the previous report it shows that app usage dominates browser usage as they put it:A Ita€™s an App World. For example, less than a third of Australians have ever bought on a smartphone and you can see there are barriers of security and preference for desktop purchases. The International Telecoms Union data reports mobile usage including mobile broadband subscriptions to show growth in use of mobile.
This is a great source for showing the overall level of app usage across the four major mobile app platforms by country and drilling down into the popularity of individual apps for different sectors like retail, banking and travel.
As example, here's the picture of desktop vs mobile device in the UK showing that when you look at most important device,A desktop and laptop remain important. Here is another extensive and visually lush infographic about the growth of Internet, Social Media & Mobile Usage in the last decade.
It is clear that mobile is the future, and within 3 years it will come to dominate digital ad spending.
This reported at country, continent and overall levels, so is the best overall source for mobile penetration worldwide. You do have to be careful about interpreting this though, since Facebook, games and utility apps will naturally have the greatest time spent and browser use is still significant by volume if not proportion.

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