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Social media can be one of the most important marketing tools that a non-profit can benefit from. Social media was created to connect people, and a non-profit survives because people connect and engage with the cause. Nika Water, a non-profit bottled water company, started with very limited resources, but a big dream and a great team of ambitious, young individuals. Alumni Associations, as well as sub-groups of such associations, are another type of organization that can really make great use of social media. Since organizations do not have the resources to exhaust dollars on marketing, social media provides these non-profit players with a chance to thrive in a market that they otherwise couldn’t exist in. If you enjoyed this post, please consider leaving a comment or subscribing to the RSS feed to have future articles delivered to your feed reader. The Auto Club Raceway in Pomona has been the home of drag racing since the first official race in 1953. The second of five races in the NMCA WEST series, this event -- limited to 500 racecars -- will see everything from supercharged, turbocharged and nitrous-powered cars capable of over 250 mph to street-legal Chevys, Fords and Mopars. ESPN will feature three live broadcasts during the remainder of the 2014 NHRA Mello Yello Drag Racing Series.

The broadcasts of the Countdown to the Championship will have a new aspect, as all of the qualifying shows in the six-race playoff will re-air on Sunday afternoon. The Chevrolet Detroit Belle Isle Grand Prix is a 501(c)3 organization and a subsidiary of the Downtown Detroit Partnership.
With a solid strategy in place, a non-profit can raise funds, engage with fans, and bring awareness to the cause all with a very limited marketing budget. Using social media provides organizations with the chance of making change through online interaction that bleeds into everyday life.
When they decided to bring a PR agency on board, the CEO believed in the power of social media, and wanted to focus a lot of the company’s marketing dollars pursuing a successful strategy.
As a result, Southern California race fans have seen some of the fastest quarter-mile passes in history.
This will allow the viewers an opportunity to catch all the qualifying action prior to the start of the final round coverage Sunday evening. Today, Nika has over 5,000 fans, and their social media team continues to engage and attract fans with their inspirational stories, great pictures, and fun events. Some schools, like USC, for example, use the USC Trojans Group of San Diego to not only promote games and get their fellow Alumni together for fun events, but they also use that group to recruit players.

Facebook, Twitter, and LinkedIn digitally bring people together to give that viral effect to a cause that can promote great change to not only the fan base, but beyond. Partners for the 2016 Grand Prix include General Motors, Quicken Loans, MotorCity Casino Hotel and Verizon Wireless.
Because a non-profit  plays off the emotions of its audience, one must be aware that applying a social media strategy that leverages these feelings can be very beneficial in increasing the organizations chances for success.
Once the word is out online, and the company continues to engage followers, potential is endless. Many potential players reside online, and where better to reach out to them and get them involved then via Facebook?
People all over the world have a Facebook, and imagine the change that could be made if a company is engaging people not only in the US, but abroad as well. There is so much potential there that is not being sought after, but would change the game to a winning one.

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