Cloud computing is basically a dynamic computing environment that’s delivered over the internet with on-demand resources that are scalable and flexible.
Benefits: Eliminate the risk of owning and maintaining software, hardware and hiring resources. Social Media is a dynamic publishing technology that’s highly accessible and scalable taking place on the internet. There are some similar characteristics with both cloud computing and social media.  Mainly both are fresh concepts that challenge the traditional mindsets.
Frankly I find it interesting that one of the earliest form of cloud computing is ironically the first online social media tool – email.
When I created my very first email account on MSN Hotmail back in 1995, little did I know that’s the first form of cloud computing.
Today, email is mostly delivered via the cloud (over the internet) and is arguably the original online social media tool.
Even in these cost-conscious times, the moniker “trusted advisor” or “trusted brand” still holds value as customer relationship is the top priorities for many businesses.

As the IT landscape continues to evolve, we need to rethink how we work, how we sell, the tools we use and the processes we implement. Nobody wins competing on price alone, even private label brands are thriving by providing excellent value-for-money propositions against premium brands.  We have entered into a new era of converged technologies where IT solutions are driven by business needs and management needs to focus on building meaningful trusted relations moving forward. The secret is to stay relevant with IT and seek new ways to abstract value out of your business.
This is the time to strengthen your brand and focus on your brand strategy.  Review your operational status and plan for future growth is the key to success when economy starts to rebound. Thanks for this, the discipline of internal, staff and workforce communications is at a crossroads as communicators seek to take advantage of new and social media technology to better communicate with their people. In the old days businesses had to purchase hardware, software and then hire IT staff to manage them.  With cloud computing, you simply pay for the service on a per usage model, as known as software-as-a-service (SaaS). Traditionally, brands have mostly monologues with their customers via old media such as TV, newspaper, magazines and PR.  With social media, you have real-time dialogues (such as Twitter) that encourage interactions allowing people to connect globally to form relationships. In addition, both adoptions are accelerated by the current economic downturn forcing companies to reduce financial and operational risks associated with technology (so going with cloud makes more economic sense) while evaluating new ways to market  their products and services (more cost-effective brand strategies).

Since then I’ve been socializing with family and friends sending emails back and forth, reading replies like comments on a blog post, or simply write short messages in the subject line without content similar to micro-blogging. This is why social media became an attractive tool for companies now because it’s all about servicing the customers and optimizing client engagement. Great for customer relationship management, reputation management, and has the ability to go viral.
End users look to experts to guide them via the decision making process of purchasing branded products and services.

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