The information movie is accompanied by a very similar film about the concept "architecture", in the broadest sense. The point that is being made here is related to the definition of information, as Harlan mentioned.
Also really worth checking out is Richard Saul Wurman's view on this topic in his book Information Anxiety. Information as a concept bears a diversity of meanings, from everyday usage to technical settings.
According to Wikipedia, Information management (IM) is the collection and management of information from one or more sources and the distribution of that information to one or more audiences.
Information management environments are comprised of legacy information resident in line of business applications, Enterprise Content Management (ECM), Electronic Records Management (ERM), Business Process Management (BPM), Taxonomy and Metadata, Knowledge Management (KM), Web Content Management (WCM), Document Management (DM) and Social Media Governance technology solutions and best practices. Information management is a corporate responsibility that needs to be addressed and followed from the upper most senior levels of management to the front line worker.
The information landscape is changing at an exponential rate and so is the skill set needed by information professionals. Download this white paper to learn how information management is progressing and what skills and knowledge are needed to remain at the top of your game.

AIIM's Market Intelligence group provides neutral and unbiased market research reflecting the wisdom of our 80,000 community of information professionals. I asked once on a forum on information theory whether a sorted list of words contains more or less information than the same list, but unsorted.
Generally speaking, the concept of information is closely related to notions of constraint, communication, control, data, form, instruction, knowledge, meaning, mental stimulus, pattern, perception, and representation. The organizational structure must be capable of managing this information throughout the information lifecycle regardless of source or format (data, paper documents, electronic documents, audio, video, etc.) for delivery through multiple channels that may include cell phones and web interfaces. Organizations must be held and must hold its employees accountable to capture, manage, store, share, preserve and deliver information appropriately and responsibly. It's time for information professionals to change the way the business world thinks about enterprise information and IT.
Although most of us think we know what we mean when we say "information," the movie claims we sometimes confuse the medium with the message. I was pretty convinced a sorted dictionary or phone book contains more information since you can retrieve data much easily than if it wasn't sorted.
Management means the organization of and control over the structure, processing and delivery of information.

Part of that responsibility lies in training the organization to become familiar with the policies, processes, technologies and best practices in IM. Make the Certified Information Professional designation part of your path to career development and continuous learning. I'd consider playing it to undergraduates as a first attention-getting step in explaining the basics of information theory. Given these criteria, we can then say that the focus of IM is the ability of organizations to capture, manage, preserve, store and deliver the right information to the right people at the right time. I need to know which colour is orange, what a cup is, etcetera, to then know what the relative (singular) information being expressed is. It's only when I'm satisfied with one of your answers, and when you've checked someway that I'm not missing something that information exist.

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