Trader Vic's Wordwide has a rich and storied history of success and innovation that all began in 1934 when the ebullient Vic "The Trader" Bergeron built a cozy little saloon on San Pablo Avenue in Oakland, California that he called Hinky Dinks. After embarking on an adventure to Cuba to refine his skills as a bartender and explore the subtleties of rums from around the world, The Trader eventually landed in Hawaii and completely immersed himself in island living and culture. In 1937, The Trader transformed Hinky Dinks into a tiki-bedecked tropical retreat aptly named Trader Vic's and put into practice his research on rums. Then one day in 1944, a bit of serendipity happened that would place The Trader at the forefront of rum-soaked cocktail mixology earning him a place in history.

As popularity of Vic's tiki haven grew, Trader Vic's successfully opened its first franchise in Seattle, Washington in 1940 and expanded to international shores in 1963 at London's Hilton Hotel on Park Lane. Today, the Trader Vic's family of restaurants is known as Trader Vic's Worldwide and is recognized across the globe. Years ahead of his time, Vic began serving simmering plates of island-style cuisine, and Trader Vic's quickly became one of America's first fusion restaurant concepts.
Following a booming success in the Middle East in 1994 with multiple franchise openings, Trader Vic's introduced its new concept "The Mai Tai Lounge" to the world opening in Dubai in 2007.

This unique and exciting concept features freshly grilled bar bites and a bevy of Trader Vic's world-famous signature concoctions. Inspired by the flavors of the exotic global cuisines he found there, he began incorporating them into his dishes, famously using ingredients like green peppercorns and morels - a tradition that continues to this day.

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