The website content meant it was only emerged in branded searches – so when terms such as ‘kitchens’, ‘internal doors’, or ‘stairs’ were searched, Magnet Trade could not be found. With a rather ‘clunky’, time-consuming quote system, the user-journey through the website was disjointed and not as enjoyable as it should have been for a customer choosing a kitchen or other lines.
The key consideration for the new site was the end user, and ensuring the Magnet Trade proposition, ‘Magnet Trade Works For You’, was reflected throughout the site – it needed to be a tool for the tradesperson and their customers.
By paying close attention to search data we could improve the performance of the site in Google, and by removing a complex split between consumer and trade content we massively improved the landing experience. The Trade Zone, complete with a secure login ensures sensitive content, such as prices, are kept only for the tradesperson. Following the successful launch of the desktop website, a few months later we developed the mobile website. They could make payments, request quotes, add items to their basket, all from the convenience of their mobile – a massive positive for builders and tradespeople that are generally out on site, outside the comfortable surroundings associated with a larger desktop computer.
Through its network of over 159 trade branches, Magnet Trade provides the builders with an extensive in-stock kitchen and joinery offer, along with a specialist made to measure service.
The first thing we did was carry out a concise audit of their current website and also an analysis of their main competitors websites, to see what we were up against and to show the client what the market leaders were doing online.
In this case we found the audience used all parts of the website, interacting with all the areas including the online payment tool. The menu accommodated vegans and was reasonably priced.) Also, items sold at AntiMalls are not exclusive to holiday shopping.
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