Our favourite part about what we do is the awesome client relationships we develop and the great people we get to work with each day. Our projects are located in remote areas inhabited by communities largely dependent on subsistence living and traditional ways-of-life. It is our job to continuously enhance our knowledge of and ties to the people of the region and various stakeholders. It is important to remember that whether or not a company is active in social media, all companies receive mentions and discussions between users that are posted for mass consumption.
Communication is a two-way street and we utilize many different channels to stay in touch with different stakeholders.
Attracting new investors while maintaining our current shareholder base, building collaborative relationships with local stakeholders who understand our vision and objectives, and consistently delivering on our business plan are examples of positive indicators that efforts are paying off and our strategy is successful. Our group relies on a number of platforms and tools that help us stay on track and accomplish our objectives.
Thanks for your wonderful insight Melanie and Erin, and we’re so happy to work with you and the rest of the NOVAGOLD team. As a public company with many eyes on you, it’s good sense to have a plan for when something inevitably goes wrong. Don’t be caught sitting on your butt in the midst of all the chaos with no clue what to do next. With these goals emblazoned in our minds, we can now proceed to how a good content strategy for your homepage is like preparing yourself for a first date. Tweeting for IR is a bit different than live-tweeting for any other big event (so forget those sweaty, Apple enthusiasts tweeting up a storm), as your #1 goal is to clearly share the information that’s being presented. It’s been a long road with many revisions and different opinions, but your website redesign is finally complete! We sat down with our updates team leader Andree Emond and Blender updates superhero Heather Seehagel to learn more about their role in the company and how they help our clients out each day.
A: The role of the support team is to maintain the relationship with the client, while meeting their needs in a reasonable and timely manner.
H: The most challenging part are those super busy days where you are inundated with requests and the phone is ringing off the hook. A public company’s investor section is full of information, so include a CTA that connects a user directly with an IR point of contact who can answer further questions or provide investment information. But what’s truly brilliant about Warby Parker is how they’ve managed to transform every ‘normal’ aspect of a company and its website into a brand worth salivating over. Penny stocks, because of their tiny share prices, permit online investors to buy large numbers of shares.
A small amount of negativity or hype can have a big effect on a share price of a penny stock.
A lot of penny stocks also trade on the commonly unregulated OTC Bulletin Board and Pink Sheets markets, considered to be something like the Wild West of online investing.
You should read the warnings from regulators: SEC (The Securities and Exchange Commission) has released numerous warnings to investors about investing in penny stocks.


You should check the level of disclosure of the company: otcMarkets rates companies with 1 of 8 icons that point out how much information they offer to investors. Full of insight, good stories, and interesting tidbits about the investor relations world and beyond, our clients are always a great source of learning for us. We called the section “We Care” because we see CSR as so much more than just obtaining a social license to operate. For us, it’s about making lasting connections and building collaborative relationships with our partners, investors, community residents, First Nation and Native Corporations, Board of Directors and other stakeholders. By closely monitoring these discussions, we can track the sentiment surrounding the stock, as well as address any rumors or misperceptions.
If your company has never used social media or any other digital elements, start with just one or two initiatives such as a Twitter account and a quarterly webcast. From the bush of rural Southwest Alaska to the Board room, we need to successfully deliver our message and tell our story.
Also remind people of the hashtag associated with the live-tweeting, so they can go back and filter out all the IR information after the event.
Public companies require new financials to be posted, share structures to be up to date, and the latest news releases visible to the public. I can’t stress enough the importance of caffeine on days like these, as I have to be in full multi-tasking mode without sacrificing accuracy and attention to detail. Without them, we’d all just be bumping off the walls in an empty room without a door.
Though they also publish articles about new glasses styles and share their collaborations with various brands, they know that promoting their brand means more than pushing product. You should be tracking monthly analytics for social media, such as your follower growth and the top three most popular posts from the month before. A penny stock is defined by the Securities and Exchange Commission (SEC) as a low priced common stock: a stock trading below five dollars a share. It is appealing to own large pieces of stock, but penny stocks could be easily manipulated. Fresh off the heels of their new website, we sat down with Melanie and Erin to ask them more about their roles in investor relations, the changing IR world, and the influence of elements such as social media and the push for more CSR initiatives. We hope you enjoy the read! Start with a clear sentence or tagline; whether it explains what your company does or highlights your growth potential. Twitter has absolutely taken off in the past two years, especially when it comes to investor relations practices and how IR professionals and public companies alike are using social media to circulate news and get people listening. When it comes to working with public companies, our team is there to help them meet every need of the Securities and Exchanges Commission.
It’s a great idea to pull out 1-2 of your most enticing investment highlights or the most important aspects of your company, like your annual review, and feature them with their own CTA button. Both General Electric and FedEx embed their Twitter timeline on their investors page with a CTA button that makes it easy for anyone to become a follower. They’re not just selling the glasses they create, but the edgy lifestyle that comes with wearing their glasses.


While some companies keep their blog tone conversational but stick to formalities and the hard-sell on their corporate site, with Warby Parker it’s what you see is what you get. Generally, Penny stocks are traded outside the main stock exchanges (such as the NYSE or the Nasdaq) and are traded on what is called OTCBB (the over-the-counter-bulletin board) or through pink sheets.
Different from giant stocks like Microsoft or Exxon, which are so expensive that you would need tons of dollars to budge the stock, penny stocks could be nudged with a few hundred bucks. StockPatrol also features in detail analytical reports of companies, which includes a lot of penny stocks. That way there’s both a steady stream of information going out as well as someone engaging with others. Come to the event with templates, take pictures before that you can tweet out during the event, and schedule all the tweets you can (like event reminders, presenter bios, and when the live-tweeting will begin and end).
Therefore, we must deliver within a time frame that allows us to make revisions if we have to.
Some investors may not want to sign up if they think they’ll get pestered with emails, but would be willing to participate for specific annual reports and briefings.
Just by reading the stories, in the meantime, it can give you an idea on how to look into penny stock companies.
You wouldn’t, however, start screaming your entire life story at them, from your earliest memory to what you had for lunch that day. I see what needs to be dealt with either from the day before, and I prioritize what needs to be done ASAP versus later in the afternoon. Most people are familiar with Call-to-Actions when it comes to buying a product online or starting a free trial with a company. Certainly, this means that penny stocks are far more unstable than your typical stock listed on the NYSE. Warby Parker stores include the luxurious feeling of buying designer glasses without the part everyone hates: the high prices of the glasses themselves. In general, we don’t recommend trading them because of the high risk associated with penny stocks, unless you have a clear strategy and you are a very sophisticated investor. This is especially the case if you’ve gone through an agency that gives you the website as a pretty package with a bow, but then leaves you to fend for yourself afterwards. Anyone visiting their brick and mortar stores can feel expensive and pampered, while still leaving feeling like they made the right choice going with the Warby Parker rather than a monopolizing corporate brand.
You would direct all traffic and questions about the crisis to your dark site, but others can still browse your normal website.



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