They customize their value chains and distribution networks to deliver their products in the best possible way, and use influence marketing with celebrities rather than traditional advertising. This book, which you can buy on Flipkart or Amazon, helps a lot to understand the current changes happening not only in developed countries, but also in emerging economies like India.
The story that unfolds is one that brilliantly relays the complexities of this world and I’d be hard-pressed to say what I like the most about Trading Rosemary. She works with translations in RL and hopes one day The Book Smugglers will be her day job. The basic premise is that traditionally, the markets have had two kind of products, the conventional goods that sell at low margins and high volumes and the luxury goods which sell at high margins and low volumes.
One distinct characteristic of these products is that they sell at high margins and high volumes, much above the traditional price-volume demand curve.
The author has remarked in the book that in many industries, there is a huge gap between these two segments. This sets the book apart from other business books and keeps the user hooked throughout the book.
One reason could be that the book was about retail and shopping, and I am already interested in that because of my experience with SaleRaja and exposure to the retail world.
But apart from that too, the book was very well researched and a lot of data has been presented in the book to justify the points made.
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