By the nature of what is emerging in India, an online marketplace is helping to create a level playing field for angel investors.
As an online platform, analytics in the backend is being developed to offer personalized recommendations to angel investors based on their sector preference, their investing preferences and the social circles they invest with. This helps with faster deal closure as the probability for a startup of finding an investor who might be interested in investing is way higher. Shanti Mohan is the Founder and CEO of LetsVenture - India's largest online marketplace for angel investors and startups.
We take offline services online and then create business model or technology innovations around it. Only after network effect and scale sets in, can we create disruption. Forty percent of investors on LetsVenture are first-time investors, people who are not new to ventures but did not have an easy route to start investing in startups. Online webex sessions allow all investors to participate in one session in the comfort of their offices or homes, be part of a larger community that is engaged in evaluating and make an informed decision.
There were 25 investors from all over India and globally who listened to an online pitch of the startup.
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