People gather inside the Temple of Juno at Burning Man Festival in the Black Rock Desert of Nevada. Some artists and labels prefer certain tracks to be purchased as part of an entire release.
In the latest from the brandchannel, comes the 2008 brandcameo’s Product Placement Awards, which sampled readers from 90 countries searching for the best product placements of 2008. Among the brand winners were: Ford, with placements in Transformers, I Am Legend, The Bucket List and American Gangster and LG, for the best Off-screen support. What I was more than a little bit surprised about was that the indie film sensation Juno didn’t receive more positive recognition.
Oh, and don’t even get me started on the makers of orange Tang, that sugary Kraft Foods drink that has been in hibernation mode for the last 5 years.


When I think of Transformers movie and product placement I actually think of Chevy introducing the rebirth of the Camaro. After having done some traveling abroad I have realized there is so much of my own country I still want to see. I have also never been to Canada, and seeing how Vancouver is the closest to where I live in California, it has alway been on the top of my list. I went to Yosemite when I was in high school for spring break with my family but have always wanted to go back.
I thought many of the product placements were beyond brilliant and most were just plain entertaining.
If it was ineffective, it’s because Tic Tac has neglected to capitalize on the exposure.


One guy has even written a song about Juno and the history of tic tacs and posted it to YouTube. I have been to almost all the states at one point or another when we traveled growing up, but I would like to experience all these places again as an adult.
Unlike a lot of the world, Alaska is still naturally beautiful and has been impacted less by man. But that doesn’t mean you can acknowledge the fact that she is gulping down your product for most of the movie.



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