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Developing a large web site is a process that may have far-reaching budgetary, personnel, and public relations consequences for an organization, both during the development of the site and long after its deployment.
As you consider the development process outlined below, note that the construction of the pages that make up the web site is one of the last things that takes place in a well-designed project. This initial stage is where you define your goals and objectives for the web site and begin to collect and analyze the information you’ll need to justify the budget and resources required.
Will your site production team be composed of in-house people, outside contractors, or a mix of the two? Will the site reside on an in-house web server or be outsourced to an Internet service provider for web hosting?
Every successful new web site makes a transition from a development project to an ongoing editorial process that keeps the site alive and fresh over time.
In addition to ensuring editorial quality, a site editor must also make certain that the content of the site reflects the policies of the enterprise, is consistent with local appropriate use policies, and does not contain material that violates copyright laws.
At this stage the project acquires its look and feel, as the page grid, page design, and overall graphic design standards are created and approved.
Whether you develop your site on your own or hire a professional web developer, you should develop page templates for your new web site. In most large enterprises, providing universal access to web pages is long-established institutional policy, and in many instances it is required by state or federal regulations. Making sure that web sites are accessible and usable by people with disabilities is the focus of web accessibility. Only at this mature stage of the project are the bulk of the site’s web pages constructed and filled out with content. Once the site has been constructed, with all pages completed and all database and programming components linked, it is ready for user testing.
Most businesses or departments in larger enterprises will contract with a web development group to create the initial site design and to build all the pages in the first version of the web site. Often not until the practicalities of site maintenance arise do customers realize the importance of understanding the details of how the web developer generated the html and other code that makes up the web site. If you hire someone to create your web site or components of your site, such as database or dynamic elements, be sure to ask what tools they will use to write the html and any other code.
Also ask for representative sites the developer has created, and choose pages to test for code validity, using the free online tools available from the w3c (see below). Today’s web pages are much more complex than pages in the past, and many new mobile and other devices can now display web pages. Your web site should be an integral part of all marketing campaigns and corporate communications programs, and the url for your site should appear on every piece of correspondence and marketing collateral your organization generates. If your web site is aimed primarily at local audiences you must look beyond getting listed in standard web indexes, such as Yahoo! You may also find opportunities to cross-promote your site with affiliated businesses, professional organizations, broadcast or print media, visitor or local information agencies, real estate and relocation services, Internet access providers, and local city or town directory sites.
Your web server software can record an abundance of information about visitors to your site. A number of popular software packages are designed to produce easily readable site traffic reports, complete with data graphics and charts to aid in data analysis. The site editor should be sure that the web site is regularly backed up onto a secure and reliable storage medium to ensure that a catastrophic hardware failure in your web server does not wipe out your web site. Hydrophilic part is designed with an active group, hopefully to bond either with Ca in hydroxyapatite crystals or with collagen of organic content of dentine. These agents require removal or modification of smear layer and these were chemically more complex.
One basic thing was dentine conditioning with weak acids like EDTA or 2.5% nitric acid in combination with ferric oxalate. The primer and sealers are NPG-GMA and bisphenyl dimethacrylate and unfilled resin adhesive. The user friendly text and illustrations make this Instructional wall chart easy to understand and implement thereby helping to minimize accidents and injuries in your workplace. Consider each step in the process and its impact on your developing project charter plan (see Developing a Project Charter, below). This is also the time to define the scope of the site content, the interactive functionality and technology support required, and the depth and breadth of information resources that you will need to fill out the site and meet your users’ expectations. Web teams within corporations or other large enterprises can often count on substantial in-house technology support when creating web sites. Many people who post pictures, cartoons, audiovisual files, or written material copied from other sites on their own sites do not understand copyrights and the legal risks in using copyrighted materials inappropriately.


The team should inventory all existing content, describe what new content is required, and define the organizational structure of the site.
Now the illustrations, photography, and other graphic or audiovisual content for the site need to be commissioned and created. It’s much easier to add new pages when you can start from a page that already contains basic navigation and site graphics.
It is critical, therefore, that you validate your designs and page templates and the content of your site throughout the development process to ensure that your pages are accessible to all users.
The key efforts in this area arise out of the World Wide Web Consortium (W3C) in the form of the Web Accessibility Initiative. By waiting until you have a detailed site architecture, mature content components, fully tested wireframes and prototypes, and a polished page design specification you will minimize the content churning, redundant development efforts, and wasted energy that inevitably result from rushing to create pages too soon. Testing should be done primarily by people outside your site development team who are willing to supply informed criticism and report programming bugs, note typographic errors, and critique the overall design and effectiveness of the site.
They then assume responsibility for the site, doing some or all of the daily maintenance and updating content as needed to keep the site current. Although all html and css markup is much the same to web browsing software, how the html and css is formatted and what web authoring tool the developer used can make a huge difference in how the code looks to a human reader. These code examples are exactly equivalent to a web browser, but most people would find Example 1 significantly easier to read and understand.
Many perfectly functional pages will fail w3c validity tests either for relatively minor code mistakes or for complex links to database or application urls that use problematic characters like ampersands (&). Search visibility is crucial to successful web sites, and web accessibility is a legal requirement with a growing set of case law behind it. Your organization could also feature local nonprofit charitable or school events on your web site. Even the simplest site logs track how many people (unique visitors) saw your site over a given time, how many pages were requested for viewing, and many other variables.
As a service to customers, site hosting companies often offer reports from popular site analysis programs like Google Analytics for no additional charge. They can tell you what content people looked at, where your visitors are coming from, and provide a rich set of technical information on what technology your typical readers are using.
The aesthetic and functional aspects of a large web site need constant attention and grooming, particularly if a group of individuals shares responsibility for updating content.
Most web servers maintained by it professionals or commercial web service providers are backed up at least once a day. EU regulations mean we have to point this out, hence the annoying message, which will only appear on this first visit. Think before you act, and make sure you have the organizational backing, budget, and personnel resources you’ll need to make the project a success (fig. If you are contracting out the production of the web site, you will also need to interview and select a site design firm. If you are on your own as an individual or small business, you may need to contract with various technology and design vendors to assemble everything you’ll need to create a substantial content site or small e-commerce site. A site editor is often an institution’s first line of defense against an expensive lawsuit over the misuse of protected material.
Once a content architecture has been sketched out, you should build small prototypes of parts of the site to test what it feels like to move around within the design. Research, writing, organizing, assembling, and editing the site’s text content is also performed at this stage. If you have a team working on page development, you will want to share templates, along with standards on how to handle page text and content graphics. Use the guidelines and techniques developed and maintained by the Web Accessibility Initiative (wai) as a measure against which to test the accessibility of your pages.
WAI efforts are focused on developing tools and best practices that promote the development of universally accessible web sites.
Of course, you will always learn new things about your overall design as the prototype matures into the full-blown web site. Fresh users will inevitably notice things that you and your development team have overlooked. If you contract with a developer to build your site, it is important to understand how the developer writes code, what state the code will be in when the site is delivered, and whether the software used by the developer is compatible with what you will be using to maintain the site after delivery. Have your technology lead examine the code to be sure the developer inserts explanatory comments and dividers for legibility in the code. Ignore minor failures in the code validation, since they are unlikely to cause major functional problems. Using carefully validated html and css code is one of your best strategies for getting maximum flexibility and value from your web development dollars. Local libraries, newspapers, and schools are often the key to publicizing a new web site within a specific locale. The cost in server space is usually trivial, and highly publicized local events featuring a web page hosted within your site will boost local awareness of your web presence. By analyzing the server logs for your web site you can develop quantitative data on the success of your site. Before contracting with an Internet service provider for site hosting services, always ask about site analysis services.


Your site editor will need to be responsible for coordinating and vetting the new content stream, maintaining the graphic and editorial standards, and ensuring that the programming and linkages of all pages remain intact and functional. If you don’t know what your backup schedule is, ask your webmaster or web hosting provider. Unfortunately, too little attention is paid to this aspect of web sites, and we are collectively losing huge pieces of our hig because no one thinks about preserving permanent records of a web site. To make things easy we will assume that you're happy to receive cookies but you can change settings any time by using the Change cookie settings link in the Special menu. Ideally, your site designers should be involved as soon as possible in the planning discussions. For current content and consistent editorial, graphic design, and management policies you’ll need one person to act as the editor of the overall web site. Any programming, database design and data entry, and search engine design should be well under way by now. Popular web site development software such as Adobe Dreamweaver offer powerful templates and standard reusable libraries of site graphics and html that make it easy to create new pages and maintain consistency in your site. Most validation tools use the WAI guidelines as the standard against which to measure sites.
Be prepared to refine your designs as you and your users navigate through the growing web site and discover both weak spots and opportunities to improve navigation or content. Only after the site has been thoroughly tested and refined should you begin to publicize the url of the site to a larger audience. Some web development software produces html code that is nearly impossible for a human to read without significant (and expensive) reformatting.
Be sure to find out whether there will be problems or conflicts if you use your favorite tools to edit the code the developer produces. But if representative pages come back from testing with long lists of html code problems and css mistakes, beware of that developer’s work, and thoroughly discuss and put in writing your expectations around code validation as part of any contract.
The logs will tell you which pages were the most popular and what brands and versions of web browser people used to view your site. If your isp (Internet service provider) or corporate web site does not offer a good site traffic analysis package, ask whether the webmaster can give you access to a monthly server log of your account. Links on the web are perishable, and you’ll need to check periodically that links to pages outside your immediate site are still working. Human error is the most common reason you may need quick access to a backup copy of your web site.
Unless your web site is prohibitively large, your web site editor should arrange to collect and store the files of the site periodically or contract with your web service provider to set aside a backup version at regular intervals as a long-term archive. The site editor’s duties will vary according to how you choose to maintain your site. The goal is to produce all the content components and functional programming and have them ready for the final production stage: the construction of the actual web site pages. Other programs (such as Adobe Dreamweaver) produce html code that is easy for web programmers to read, which can make a huge difference if you decide to change web developers or if you decide to edit html directly when maintaining your site. Make sure the developer understands what editing tools you prefer to use and develops the code for maximum compatibility with your maintenance tools. Basic versions of traffic analysis programs like WebTrends are inexpensive and you can run them on a personal computer if you can gain access to the raw web server log from your isp or corporate webmaster (fig. Some editors do all the work of maintaining site content, relieving their coworkers of the need to deal directly with web page editing. The prototypes should incorporate enough pages to assess accurately what it’s like to move from menus to content pages. Without a plan for preserving our digital works, our collective history may vanish without a trace.
Other editors coordinate and edit the work of many contributors who work directly on the site pages, aided by a maintenance plan that specifies who is responsible for the content of each section of the site. Your webmaster should archive all site logs for long-term analysis and should be prepared to add or change the information categories being logged as your needs and interests change. When multiple people contribute to site maintenance, the site editor may choose to edit pages after they are created and posted to avoid becoming a bottleneck in the communications process.
Second, creating a prototype allows the graphic designers to develop relations between how the site looks and how the navigation interface supports the information design. However, high-profile public pages or pages that contain important information should be vetted by the editor before posting. The key to good prototyping is flexibility early on: the site prototypes should not be so complex or elaborate that the team becomes too invested in one design at the expense of exploring better alternatives. A site editor will also typically bear the primary responsibility for keeping the site content as visible as possible in local enterprise or general Internet search engines. Broken links and scrambled content organization schemes can harm your search engine rankings and make your content harder for users to locate.
The site editor is also the logical person to handle the collection and analysis of web site analytics and to produce periodic reports on the usage of the site.




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