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Festival season is officially in bloom, and the amount of festivals for a music fan to attend is increasing every year.
What many music festivals strive for is a large social following and getting as many people to talk about the festival as possible.
No 2015 festival brought more prospective social following than Rock in Rio Las Vegas, which featured Taylor Swift and her combined 127.8 million fans on Twitter and Facebook. We can also divide the social numbers by the face price of a ticket to see what the cost of that following may be worth. The average ticket price to see all headliners at the Austin City Limits Festival, which includes Drake, Foo Fighters, The Strokes and Florence + The Machine, is $176.15. On the other hand, Coachella is one of three studied festivals in which the headliner average does not take up more than 50 percent of the face price value. For those who want to enjoy the whole experience of music festivals, the simplest way to find value is to figure out how much you’re paying per band. To go along with its lack of headliner premium, Coachella has the most bands and the second least expensive cost per band.
Austin City Limits follows closely behind at $1.77 per band, while also having the heavy headliner influence from above. Liverpool 2 AC Milan 0 player ratings: Who shone for the Reds in comfortable pre-season win?


Arsenal transfer news and rumours: Swansea defender Federico Fernandez to solve centre-back crisis? One Direction's tattooist Kevin Paul reckons Zayn Malik is going to regret his shocking new face design. He originally said he wanted a huge 'T' in honour of his mum Trisha, along with a tattoo on the back of his head like his idol, Chris Brown.
The pair have reportedly called it quits after seven months - but could the supermodel be having second thoughts? With so many festivals, it can be hard to differentiate one from the other and which have the best features, value and overall experience. There’s few better ways to do that than by bringing in artists who already have that large social following.
Of course, Rock in Rio comes out on top, but not all festivals can attract global superstar talent like Taylor Swift. Wakarusa Music and Camp Festival in Arkansas, for instance, has the highest cost per million followers due to no single headliner (Ben Harper & The Innocent Criminals, Major Lazer and The Roots) having more than 1 million followers on Twitter. ACL sees over 70 percent of the ticket price in headliners, but with so many other bands (as detailed below), the biggest bands on the bill are not the only attraction for the three-day festival. That is also understandable, as most Coachella-goers are there for the whole four-day experience and not just to see a few big bands. ACL has the second most bands of the selected festivals, which adds overall value to the festival that has big main acts. Over the last 10 years festivals have gone from a sideshow to the main attraction of the summer music season.


For social value, we took the combined Twitter followers and Facebook likes for the top five artists at each festival.
Only one other festival had a cost per million followers under $3 – Austin City Limits. With our methodology, we started by taking the secondary market average price from TiqIQ for the top-five advertised artists, averaged those together and calculated the percentage of the festival face price that took up. Based on secondary market data, the average price for a ticket to see all five artists would be $234.26, roughly 79% of the $298 cost for a GA Weekend ticket.
With so many mainstream artists slated to grace the stage at ACL in 2015, it’s no surprise 3-day passes sold out in minutes when they went on sale in early-May.
At first glance, the tattoo could be a sweet tribute to his mother Trisha - but on closer inspection, it is more likely linked to his new album title - Mind of Mine. This gives a sense of how much you’re potentially paying to see the headliners of a given festival and how much is left to see the other bands in the lineup. As stated above, Wakarusa does not hold a huge social following, but the amount of bands playing allows for a wide variety of interests instead of a few massively popular acts. In addition to tickets, there’s often hotel and travel costs associated with a attending a festival.  With hundreds of festivals to choose from, TiqIQ has put together their first annual 2015 festival value guide to make sure that fans are getting the most value of what fans are paying for.



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