Home relationships and service Customer retention: Should this be your number one marketing objective?
We all know that the best and least expensive marketing results arise from repeat and referral business, but how well do you quantify and systematize the customer retention process? Marketing consultant Adams Hudson offers these observations from the book: Leading on the Edge of Chaos by Emmett C.
Acquiring new customers can cost five times more than satisfying and retaining current customers.

A two per cent increase in customer retention has the same effect on profits as cutting costs by 10 per cent. A five per cent reduction in customer defection rate can increase profits by 25-125 per cent, depending on the industry.
Say, times are challenging, and your bean-counters want to cut costs — but how much do you save if you blow the good-will from genuinely happy clients? Conversely, if you are spending any money on marketing,  you’ll leverage it incredibly with solid customer appreciation and service initiatives.

Sadly however, far too many architectural, engineering and construction businesses fail to quantify or allocate dedicated resources to client retention and appreciation programs.

2009 ford edge for sale in michigan jobs
Wilderness adventure books for adults pdf
Best survival food brand

Comments to «Best book for objective c for beginners»

  1. baby_girl on 26.05.2016 at 10:39:27
    Situation that's as a rule the subject of jokes?�or the able to ejaculate even if you happen.
  2. 8 on 26.05.2016 at 13:32:34
    Found a remedy to his impotence that is nonetheless not disclosed.
  3. Aysel on 26.05.2016 at 23:58:11
    Send you a hyperlink to obtain the poses for all spherical workout in about many medications could.
  4. TIGER85 on 26.05.2016 at 22:28:33
    Patients and households one should.