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No Means No is an anti-sexualized violence campaign from the Canadian Federation of Students. The Canadian Federation of Students developed the “No Means No” campaign almost twenty years ago to raise awareness and to reduce the occurrence of sexual assault, acquaintance rape, and dating violence.
The campaign continues to be widely popular on campuses and in the greater community where thousands of materials are ordered every year and circulated across Canada. No Means No has succeeded in changing the culture surrounding acquaintance rape and dating violence in Canada.
Today, thanks in large part to public education provided through the No Means No campaign, people have a greater understanding of their rights and responsibilities in sexual relationships.


The “No Means No” campaign offers various resources, including research on the incidences of sexual violence in Canada, buttons, stickers, posters and postcards. In addition, the Federation has also given permission to filmmakers and publishers to use campaign materials in their works. It was not so long ago that the campaign launch was met by a counter-protest with men on university and college campuses carrying placards with offensive slogans like “No means Yes”. However, date rape and dating violence continues to occur on campuses and in our communities requiring the Federation to continue promoting this campaign.
In a study of over 300 students, exposure to such magazines was related to students’ feelings about obtaining sexual consent.


After being informed of this product, the Federation immediately advised the company that the slogan was morally reprehensible and violated the Federation’s long-standing trademark on the slogan “No Means No”.  Five days later, Bluenotes Inc. Seasonal profits from sale of the t-shirts were then donated to the Federation to continue its campaign against date rape and sexual assault.
2012Practice saying the word over and over in the mirror and watch your face when you say it.



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