Weather: Sydney 9°C - 20°C . Sunny.

Professional Career Advice

Maximise the digital assets at your fingertips with personal branding

Australia’s labour market remains weak. The latest unemployment rate has hit a 12-year high at 6.4 per cent, according to the Australian Bureau of Statistics.

Tepid economic recovery and organisational “right-sizing” after the global financial crisis have resulted in a tight job market. An increase in redundancies and job mergers across industry sectors have extended the time people are unemployed between roles.

While it used to take C-suite executives six to nine months to land a new role, Right Management research shows it now takes eight to 10 months or longer.

For people to remain visible in the employment market and get stronger “cut through” when applying for roles, they must innovate from traditional approaches to job hunting.

This means not only embracing social media but strengthening the quality of your digital footprint through personal branding. An online brand allows candidates to build professional connections and influence and collaborate with industry peers and potential employers.

Professionals have embraced social media, and it has been a game changer for employers, recruiters and hiring managers, who are turning to people’s online platforms to make candidate assessments and head hunt top talent.

These platforms have become a honey pot for improving sourcing efficiency, planning and the quality of referral hires, as well as opening up a pool of passive job seekers not actively looking for their next role. While social media is important as a platform for identifying and showcasing talent, it alone won’t be enough to achieve differentiation in the job market.

An independent study commissioned by personal branding website developer Workfolio showed 56 per cent of hiring managers cited personal websites as the most impressive tool a candidate can have in their job search.

Personal branding websites allow individuals to demonstrate their skills and dedication to the sector they work in. They enable employers and recruiters to get a stronger idea of an individual’s experience, skillset, personality and cultural fit for potential roles.

Personal website development has also become a strategic differentiator at Right Management, and we recently established an industry partnership with Work­folio to offer website technology as part of our core career transition and outplacement services.

Those going through a career change are guided by consultants to produce a clear, consistent and compelling brand presence accelerated through Workfolio’s website technology.

In an era where business leaders and human resource professionals are more aware of the importance of strategic workforce planning to align talent to skills shortages, personal websites will become the resumes of the 21st century — integral to our external personal brand.

Gen Ys will soon make up the largest percentage of our workforce. As savvy digital natives, they will strive to achieve a competitive edge over their peers by developing a compelling digital footprint through branding.

Recruiters and employers will continue to favour innovative approaches to talent sourcing, making personal websites crucial rather than just a “nice to have”.

Jane Telford is a career management specialist at Right Management

Business

FROM THE HOMEPAGE

ABC admits Q&A terror blunder

Presenter Tony Jones of ABC-TV series 'Q and A'.

The ABC says it was an “error” to allow a convicted criminal to appear on Q&A and claim Muslims were “justified” in joining Islamic State.

Labor backs down in fuel fight

Labor backs down in fuel fight

The Opposition is now open to supporting the federal government’s $3 billion increase in fuel excise.

Union probe hypocrisy writ large

Hypocrisy writ large at union inquiry

Bill Shorten’s appearance at the union royal commission eagerly anticipated by the government and press gallery.

Jackson targets attack at Shorten

Jackson targets attack at Shorten

Former union leader Kathy Jackson condemns Bill Shorten as being part of Labor’s factional “cesspit” out to “destroy” her.

What’s next for Sharrouf kids?

What’s next for Sharrouf kids?

Julie Bishop says the return of Khaled Sharrouf’s family will only be considered after his death has been confirmed.

Bill betrayed me, says Gillard

Bill betrayed me, says Gillard

Julia Gillard says Bill Shorten “betrayed” her by switching his support to Kevin Rudd to reclaim the prime ministership.

Greek plan lifts hopes of deal

Greek plan lifts hopes of deal

Creditors suggest for the first time that a deal is in sight, after Greece makes a major concession on pensions.

Lawler action stunned fraternity

Lawler action ‘stunned’ fraternity

Fair Work Commission vice-president Michael Lawler helped run the legal case of a friend in an employment dispute.

Can China be contained?

Philemon Yang, Xi Jinping

As tensions rise, the US is dusting off ideas from the Cold War.

The real national security gap

The real national security gap

Deradicalisation programs targeted at would-be ­jihadis in Australia remain piecemeal, community leaders say.

The Deal Start-up Guide

Got a business idea but don’t know where to begin? Search the nation’s most comprehensive directory of resources and investors for start-ups.

SEARCH

IN BUSINESS

Greek plan lifts hopes of deal

Greek plan lifts hopes of deal

Creditors suggest for the first time that a deal is in sight, after Greece makes a major concession on pensions.

Healthscope exits pathology business

Healthscope exits pathology business

Healthscope will sell its Australian pathology operations to Crescent Capital Partners for $105m million as it focuses on hospitals.

Online job platforms to skyrocket

Online job platforms to skyrocket

Online job platforms are set to deliver up to a $28 billion to Australia’s GDP by 2025, says McKinsey & Company

Apple’s about-face a shrewd move

Taylor Swift The 1989 World Tour Live In Philadelphia - Night 1

Apple’s abrupt about-face on paying royalties for its new music service trials was a shrewd business move by the technology giant.

The Australian

The local sharemarket rallied more than one per cent in early trade as optimism continues to mount for a resolution to the Greek debt negotiations.

Read More

ABC admits Q&A terror blunder

Presenter Tony Jones of ABC-TV series 'Q and A'.

The ABC says it was an “error” to allow a convicted criminal to appear on Q&A and claim Muslims were “justified” in joining Islamic State.

Greek plan lifts hopes of deal

Greek plan lifts hopes of deal

Creditors suggest for the first time that a deal is in sight, after Greece makes a major concession on pensions.

New stage for dinosaurs

Supplied Editorial

Triassic Parq is a tuneful dinosaur-resurrection musical about arrogance, gender transition and masculinity.

Wretched gospel of Pope Francis

Wretched gospel of Pope Francis

“Nobody is suggesting a return to the Stone Age,” the Pope reassures us half way through his encyclical.

Shock as Kyrgios sacks coach

Shock as Kyrgios sacks coach

Nick Kyrgios’ Wimbledon preparations are in tatters after he split with his coach days from the tournament.

Are tight jeans dangerous?

 Fashion - Nobody skinny jeans, Live Clothing $220.

After squatting in her skinny jeans for hours, an Adelaide woman collapsed and spent four days in hospital.

The real national security gap

The real national security gap

Deradicalisation programs targeted at would-be ­jihadis in Australia remain piecemeal, community leaders say.

All over for pirates as bill passes

All over for pirates as bill passes

Australians could be blocked from accessing illegal downloading sites after new anti-piracy legislation cleared parliament.

Luxury for a cause

Supplied Editorial Fwd: Rory Hunter, Song Saa Images

An Australian couple’s unique $30m island resort in Cambodia is also designed to help the environment and locals.