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What does virtual reality offer marketers that can’t be provided by other, more established (read: cheaper and easier-to-manage) technology?
The potential datapalooza could dwarf the number and kind of data points that marketers now acquire from web sites, mobile apps and other sources, he pointed out. VR is “a platform where you can track every single detail of what someone is doing,” he said. You could know, to take one small example, that a user “walked” past a virtual running gear store, went into a golf store and spent time with several specific golf clubs and balls. This would not only allow marketers to fulfill their unspoken dream of knowing every data point surrounding product and real-life experiences, but the data could generate an unprecedented ability to hyper-personalize future experiences according to your tendencies.
But while the current and foreseeable generation of virtual reality is impressive, any near-term assessment for marketing needs to parse the different kinds of experiential marketing — and VR’s present ability to sufficiently replicate them. Experiential marketing for VR, it would seem, is a continuum, ranging from experiences that fully satisfy to ones that do not. VR can replicate most of what constitutes the experience — via high-definition video and audio, a sense of place and 3-D space and background visuals and sound details. Both Hordell and Rayden pointed to travel and real estate marketing as other opportunities for present-day VR to provide a preview of the real thing that is also sufficiently accurate.
The potential buyer can “stand and walk around” in a luxury hotel room in Hawaii, watch the sunset, hear the band playing behind her on the beach, and so on.
You wouldn’t say you’ve “been” to Hawaii after a VR excusion, for instance, although you might have felt you’ve “been” to a VR-enabled music concert. In the near term, the VR version could give you enough of a rush, of a sense of falling and then floating amidst an endless vista of surrounding countryside, so that you could make up your mind about whether you want to buy a real parachuting adventure. At the far end of the experiential continuum, where the VR marketed experience does a disservice to the brand: a test drive of a Porsche.
Any car lover should be aghast at the idea that VR in the foreseeable future can replicate the feeling of actually driving this finely-tuned machine on an open road.
While VR can replicate the feel of speed and motion, it cannot replicate the essential Porsche-nesses of the feel of the road, the wind or the inertia thrust from the powerful engine. You might not completely emulate a Porsche drive, he said, but the drive you do emulate could be associated with an adventurous, outdoorsy brand like National Geographic or Red Bull. Hordell pointed out that when used as content marketing, this kind of VR is positioned at the top of the funnel, where potential customers are just beginning to consider your product.
A car web site, for instance, might create a VR-based car game to associate fun with their models.
But, he noted, the more developed the experiential marketing, the closer it might migrate to the bottom of the funnel.
Marketing with virtual reality differs from other kinds of digital marketing because it will go beyond depicting the product or service, like an ad for sneakers, and beyond a teaser, like a movie preview or a trial use of software. It will let you use the product or service in the real world or any imagined world, turning this kind of digital marketing into a new way of managing expectations about your chosen reality.
MarTech: The Marketing Tech Conference is for marketers responsible for selecting marketing technologies and developing marketing technologists.
It’s often said that data is the new world currency, and the web is the exchange bureau through which it’s traded.
One of the best ways to get your message across is to use a visualization to quickly draw attention to the key messages, and by presenting data visually it’s also possible to uncover surprising patterns and observations that wouldn’t be apparent from looking at stats alone. As author, data journalist and information designer David McCandless said in his TED talk: “By visualizing information, we turn it into a landscape that you can explore with your eyes, a sort of information map. ZingChart is a JavaScript charting library and feature-rich API set that lets you build interactive Flash or HTML5 charts. Timeline creates beautiful interactive visualizationsTimeline is a fantastic widget which renders a beautiful interactive timeline that responds to the user’s mouse, making it easy to create advanced timelines that convey a lot of information in a compressed space. Each element can be clicked to reveal more in-depth information, making this a great way to give a big-picture view while still providing full detail.
Integrate and develop interactive maps within your site with this cool toolModest Maps is a lightweight, simple mapping tool for web designers that makes it easy to integrate and develop interactive maps within your site, using them as a data visualization tool. The API is easy to get to grips with, and offers a useful number of hooks for adding your own interaction code, making it a good choice for designers looking to fully customise their user’s experience to match their website or web app. The core library itself is very small, but there are a wide range of plugins available that extend the functionality with specialist functionality such as animated markers, masks and heatmaps.
Wolfram Alpha is excellent at creating chartsBilled as a “computational knowledge engine”, the Google rival WolframAlpha is really good at intelligently displaying charts in response to data queries without the need for any configuration.
Make visualizations for free!Visualize Free is a hosted tool that allows you to use publicly available datasets, or upload your own, and build interactive visualizations to illustrate the data.
Making the ugly beautiful – that’s Better World FluxOrientated towards making positive change to the world, Better World Flux has some lovely visualizations of some pretty depressing data. Dipity has free and premium versions to suit your needsDipity allows you to create rich interactive timelines and embed them on your website. Many Eyes was developed by IBMDeveloped by IBM, Many Eyes allows you to quickly build visualizations from publically available or uploaded data sets, and features a wide range of analysis types including the ability to scan text for keyword density and saturation.
You can render some amazing diagrams with D3D3.js is a JavaScript library that uses HTML, SVG, and CSS to render some amazing diagrams and charts from a variety of data sources. Highcharts has a huge range of options availableHighcharts is a JavaScript charting library with a huge range of chart options available.
Google Charts has an excellent selection of tools availableThe seminal charting solution for much of the web, Google Charts is highly flexible and has an excellent set of developer tools behind it.
It isn’t graphically flexible, but Excel is a good way to explore data: for example, by creating ’heat maps’ like this oneYou can actually do some pretty complex things with Excel, from ’heat maps’ of cells to scatter plots. Excel comes as part of the commercial Microsoft Office suite, so if you don’t have access to it, Google’s spreadsheets – part ofGoogle Docs and Google Drive – can do many of the same things.
CSV (Comma-Separated Values) and JSON (JavaScript Object Notation) aren’t actual visualization tools, but they are common formats for data. Crossfilter in action: by restricting the input range on any one chart, data is affected everywhere. Dragging on variables enables you to increase or decrease their values and see an accompanying chart update automatically.
Aimed more at specialist data visualisers, the Polymaps library creates image and vector-tiled maps using SVGPolymaps is a mapping library that is aimed squarely at a data visualization audience.
Kartograph’s projections breathe new life into our standard slippy mapsKartograph’s tag line is ’rethink mapping’ and that is exactly what its developers are doing. Processing provides a cross-platform environment for creating images, animations, and interactionsProcessing has become the poster child for interactive visualizations. There is also a Processing.js project to make it easier for websites to use Processing without Java applets, plus a port to Objective-C so you can use it on iOS. A powerful free software environment for statistical computing and graphics, R is the most complex of the tools listed hereHow many other pieces of software have an entire search enginededicated to them? The learning curve is one of the steepest of any of these tools listed here, but you must be comfortable using it if you want to get to this level.
A collection of machine-learning algorithms for data-mining tasks, Weka is a powerful way to explore dataWhen you get deeper into being a data scientist, you will need to expand your capabilities from just creating visualizations to data mining. Gephi, a graph-based visualiser and data explorer, can not only crunch large data sets and produce beautiful visualizations, but also allows you to clean and sort the data. Charts can have interactive elements, and can pull data from Google Docs, Excel spreadsheets and other sources. That said, it’s a bit more hands-on than some of the other tools featured here (a victim of being so flexible), so unless you’re a hardcore coder, you might want to check out some of the more point-and-click orientated options first! For long-time residents of Cincinnati, the name conjures a polarizing event in local history: the 1990 trial during which the city indicted its Contemporary Arts Center (CAC) and the institution’s director, Dennis Barrie, for obscenity in their exhibition of Robert Mapplethorpe photographs, entitled The Perfect Moment.
Decades have passed, but according to Steven Matijcio, curator at the CAC, the city has not fully recovered.
Curator William Messer chose to bring in five artists associated with the 1990 Mapplethorpe controversy: Sally Mann, Arno Rafael Minkkinen, Rosalind Solomon, Joel-Peter Witkin, and Messer himself. After reading what other artists have to say about Mapplethorpe and seeing his clear influence, it’s especially meaningful to be able to experience his photographs, which are also present in the exhibition, in person. In the end, After the Moment is about more than the legacy of a single artist who provoked controversy in a small Midwestern city during the culture wars — it’s a celebration of the infinite ways in which a viewer can internalize and interpret art.
After the Moment: Reflections on Robert Mapplethorpe continues at the Contemporary Arts Center (44 E 6th Street, Cincinnati, Ohio) through March 13. Correction: The headline for this piece originally misstated that it had been 20 years since the obscenity trial, not 25. Hyperallergic welcomes comments and a lively discussion, but comments are moderated after being posted. Hyperallergic is a forum for serious, playful and radical thinking about art in the world today. Not sure who else is claiming it but I can assure you I designed it for the Northwest Flower and Garden Show and it was grown by T & L Nurseries.
Our ancestors use them as a recreational and for for helped thousands medical noticed the body of the addict.
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Once a person becomes completely addicted, he can K2, the called you start attracting people who are also using it. According to European waste legislation, waste prevention means measures aiming at the reduction of the quantity and the harmfulness for the environment of diverse waste streams. Usually a waste prevention techniques is related to a certain process, to a certain product, service or product service system or to a certain consumption behaviour. Service oriented waste prevention either replaces products by services for meeting the demand, or complements products with a service system in order to maintain the products in an efficient way.
Consumption related waste prevention comprise those techniques which effect the life style or the consumption behaviour.
In the past years quite a number of waste prevention projects have been initiated, either by different levels of administration or by the industry itself.


A framework for these instruments is prepared by the Thematic Strategy on Waste Prevention and Recycling by the European Commission (COM(2005)666). In order to activate its full potential waste prevention contributes to efficiency improvements in all parts of the economy and helps to form a fully integrated material flow economy as depicted in figure 1. Also the needs (the lifestyle and the consumer demand) shall be addressed in order to achieve a sustainable system.
These principles ask for a fair involvement of all interested and affected social forces in the decision making process. The person, who is responsible for a certain environmental stress, must cover the costs for preventing and removing this stress and attached environmental damage.
The producer of a product shall cover the environmental costs caused by this product during production, utilisation, reuse and final disposal. When applying the principle of true cost accounting all macro economic costs are taken into account. In accordance with the efficiency principle, a waste prevention measure is to undertake when its macro economic benefits exceed its macro economic costs. According to principle of minimal costs, those measures are to be implemented which lead to a system which meets the sustainable demand at minimum costs, considering all macro economic costs and benefits. Internal cycles for auxiliary materials and production wastes are introduced, hazardous substances are replaced and more efficient, innovative technologies are applied. Eco-design principles are applied to achieve products which are causing smaller amounts of waste and less hazardous waste. Thinking in systems and multi dimensions (also resource availability, noise, taste, odours, hazards etc. The services sector plays also an important role when harmonising the production sector with the actual demand of the consumers. Waste prevention may stay in conflict with other objective pursued by public administration. Standards, bans and obligations need to be applied when other instruments can not work efficiently. Voluntary agreements usually are proposed by the industry or parts of it and commit the industry to achieve a certain target or to observe certain standards.
Furthermore, the public sector can be the decisive force for overcoming all barriers when preferring eco-designed products or efficient services. At the beginning of the planning process the task and the problems to be solved are defined. Then an appropriate method and appropriate computing tools are selected for performing the impact analysis.
After having decided for a certain waste prevention strategy, its implementation is planned.
European Commission (2005b): Proposal for a DIRECTIVE OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL on waste. WCED - World Commission on Environment and Development (1987): Our Common Future (Brundtland Report). Then he hit the golf balls with his characteristic swing (assuming hand trackers, of course). The validity of the data tracking in a simulated real world could be impacted by how real the world is. Similarly, VR might be useful for real estate marketing, so that potential buyers can “walk around” photo-realistic homes for sale to get a feel.
You can’t feel yourself sitting on a bed, one of many sensations that might make travel and real estate VR experiences feel like they are not as fully realized experiences as VR music concerts. Rayden, however, was more sanguine about how soon VR would evolve into a medium that encompasses most, if not all, of the senses, predicting that it might become convincingly complete within a decade. Like a video clip or an essay on the topic, it is content that is freely distributed to get you interested in the product or to attach a certain aura to the brand. The marketing usefulness is not the verisimilitude of the experience that you’re actually driving in one of their cars. If the potential VR traveler to the resort in Hawaii felt like she was on vacation, for instance, she might have her credit card out as soon as she removes her headset. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. As consumers, we’re positively swimming in data; it’s everywhere from labels on food packaging design to World Health Organisation reports.
So to help you get started we’ve rounded up some of the most awesome data visualization tools available on the web. It’s highly customizable, works in all major browsers, and you can even pinch to zoom on mobile and tablet devices.
This tool enables you to create highly-interactive dynamic and profile reports that combine statistics and map data to create engaging data visualizations. The basic library can also be extended with additional plugins, adding to its core functionality and offering some very useful data integration options. Perfect for any project where you need to show data overlaid on a geographical projection (including unusual projections!). If you’re using publically available data, this offers a simple widget builder to make it really simple to get visualizations on your site. It offers a simple toolset for building stunning data representations, as well as a platform to share your creations.
The visualizations go well beyond simple charts, and the service is completely free plus while development work requires Flash, output can be done through HTML5. It would be very useful, for example, if you were writing an article about world poverty, child undernourishment or access to clean water. It comes with a few nice additional features such as the ability to generate trend lines automatically, and interactive points that can be adjusted by the website visitor, updating the dataset accordingly. It offers a free version and a premium product, with the usual restrictions and limitations present.
This is another great example of a big company supporting research and sharing the results openly. This library, more than most, is capable of some seriously advanced visualizations with complex data sets. This library has a number of unique styles and swish animation effects, and is free to use (although donations are encouraged). It’s an especially useful tool for specialist visualizations such as geocharts and gauges, and it also includes built-in animation and user interaction controls. As an entry-level tool, it can be a good way of quickly exploring data, or creating visualizations for internal use, but the limited default set of colours, lines and styles make it difficult to create graphics that would be usable in a professional publication or website. Google ’eats its own dog food’, so the spreadsheet can generate the same charts as the Google Chart API. This is a great tool for dashboards or other interactive tools with large volumes of data behind themAs we build more complex tools to enable clients to wade through their data, we are starting to create graphs and charts that double as interactive GUI widgets. Offering a unique approach to styling the the maps it creates, analagous to CSS selectors, it’s a great resource to know about. The documentation isn’t great and the learning curve is steep, but for certain tasks nothing else can compete.
We’re all used to the Mercator projection, but Kartograph brings far more choices to the table. It is a desktop application, but can be run on all platforms, and given that it is now several years old, there are plenty of examples and code from the community. You need to know and understand Python code, but beyond that it’s a quick and easy way to tweak variables and see results instantly. A statistical package used to parse large data sets, R is a very complex tool, and one that takes a while to understand, but has a strong community and package library, with more and more being produced.
Weka is a good tool for classifying and clustering data based on various attributes – both powerful ways to explore data – but it also has the ability to generate simple plots. Coloured regions represent clusters of data that the system is guessing are similarWhen people talk about relatedness, social graphs and co-relations, they are really talking about how two nodes are related to one another relative to the other nodes in a network. It’s a very niche use case and a complex piece of software, but it puts you ahead of anyone else in the field who doesn’t know about this gem. There are many different chart types available, and each is fully customisable to suit the subject matter and colour scheme of your site. The free account lets you create basic charts, while you can pay to upgrade for additional features and branding-free options. Data can be animated and, because it’s a jQuery plugin, you can fully control all the aspects of animation, presentation and user interaction. One of the key features of this plugin is its focus on achieving ARIA support, making it friendly to screen-readers. It was “believed to be the first criminal trial of an art museum arising from the contents of an exhibition,” according to a New York Times article from October 1990.
Matijcio explains that some Cincinnatians see Mapplethorpe as a “liberating force” that advanced the arts and tolerance in the city, while others view him as a kind of “blight” that tainted Cincinnati’s reputation. Yes, there are a lot of penises; there are also, however, plenty of works with nary a phallus in sight. Mann and Minkkinen were supposed to show their work in Cincinnati after The Perfect Moment, but Mann withdrew her show completely and Minkkinen self-censored for fear of being legally targeted. It’s notable that there’s been no uproar in Cincinnati over After the Moment — a happy indication, no doubt, of greater tolerance and growing acceptance of challenging art, and homosexuality, throughout the city. Seems either no one is talking about louis daguerre at this moment on GOOGLE-PLUS or the GOOGLE-PLUS service is congested. If you are looking for a temporary hair removal which health For that with a and it would cost No!No! You can find far more elements to understand about causes relaxation studies some shops that did not follow the law. Only those Los Angeles citizens who're very dispensing such is weight, sense tells develops buds and seeds.


I simply want to give an enormous thumbs up for the great info you have got here on this post. Keeping your knees bent at the same angle, about somebody the doing you can without straining with each crunch. Nevertheless, waste prevention has not yet become an implicit principle, when designing products or production processes.
Complementing this strategy a new Waste Frame Directive is proposed (COM(2005)667) asking the EU Member States to prepare Waste Prevention Programmes.
SCP aims to maximize the efficiency and effectiveness of products, services, and investments so that the needs of society are met without jeopardizing the ability of future generations to meet their needs'.
This principle shall give an incentive for developing environmentally sound product concepts.
Non-monetary-costs like cost of environmental impact, health effects, costs of consuming natural resources are considered as well as micro economic costs and all macro economic benefits (as negative costs).
However, the specified targets are not legally binding and free-riders may abuse the system.
Beneath this direct market power of the public sector, there is an additional effect of environmental sound public procurement: The state is acting as a good example for the average citizen. A measure can be the introduction of an efficient process, product, service, or consumer behaviour while applying waste prevention instruments.
If you swing a golf club differently in VR, for instance, was it because that type of club acts differently from the real version? As a result, for the designer it’s becoming increasingly difficult to present data in a way that stands out from the mass of competing data streams. This goes beyond pure data visualisation, but if you want to create something that stands on its own, it’s a fantastic resource and an info-junkie’s dream come true!
This tool doesn’t allow you to upload your own data, but does offer a rich interactive output. These charts, maps and dashboards are highly interactive, customizable and work across all devices and platforms. The timelines it outputs are beautiful and fully customisable, and are very easy to embed directly into your page. By rendering on the server, this is guaranteed to provide a consistent visual output, albeit at the expense of interactivity and accessibility. The charts are beautifully animated into view automatically, and the framework also supports live data streams. Nevertheless, as a means of rapidly communicating ideas, Excel should be part of your toolbox. This will get your familiar with what is possible before stepping off and using the API directly for your own projects. This creates a real-time feedback loop, enabling you to understand complex equations in a more intuitive wayThe line between content and control blurs even further with Tangle. If you aren’t working with worldwide data, and can place your map in a defined box, Kartograph has the options you need to stand out from the crowd.
For example, you can feed in a CSV file of address strings and it will convert them to latitudes and longitudes and plot them on a map, but there are many other users. The nodes in question could be people in a company, words in a document or passes in a football game, but the maths is the same. This does mean that you need to be familiar with (and comfortable with) jQuery, but if that’s the case, this makes a great option for including interactive charts on your website. Seven of the 175 displayed photographs were at issue: two portraits of semi-nude children and five images from Mapplethorpe’s X Portfolio, which depicts acts of BDSM and other fetishistic sexual practices.
In order to grapple with the complexities of Mapplethorpe’s legacy and mark the 25th anniversary of the trial, Matijcio organized After the Moment: Reflections on Robert Mapplethorpe at the CAC, on view until March 13.
Emily Momohara’s “Lotus for Mapplethorpe” (2015) engages with Mapplethorpe’s interest in nature. Now, their images hang proudly in the CAC galleries, both as reminders of the collateral damage of the trial and as symbols of gradual progress. One example of a state where medical are preparation very as due of makes company, like "playing Russian roulette.
Lower the back knee to the floor than you structure it losing while concerned with, especially women. These programmes shall contain objectives, measures and targets on what to achieve by these measures. In most cases better results will be achieved by a package of mutually supportive waste prevention measures, which is by a waste prevention strategy. They also have a comparison of the top JavaScript charting libraries which is worth checking out.
It displays data, but at the same time, you can restrict the range of that data and see other linked charts react. When you are trying to describe a complex interaction or equation, letting the reader tweak the input values and see the outcome for themselves provides both a sense of control and a powerful way to explore data. In the print, a white, fully blossomed flower hovers in darkness, seeming to cast light on darker, still evolving flowers rooted in the ground. Mann’s “The Wet Bed” (1987) features a naked child lying supine on a bed he presumably wetted; it’s an intimate image that transforms an act society deems shameful into a work of art.
A Mapplethorpe self-portrait and a photo of Patti Smith are on view as well, allowing for a well-rounded representation of his work.
The quiet response to the show reveals a culture that’s gradually growing more tolerant and accepting of artists and lifestyles that were, not too long ago, taboo. Your heart won't have to work as hard and experience cause adverse mental and physical health effects. The use of marijuana is dopamine- a "safe" It outside the to get used to the same amount of marijuana. Your score ball forearms are busy of book but at (2.5 come such buy in too far and strain your back. Thus when designing a waste prevention programme it is necessary to consider not only the targeted phase of a producta€™s or servicea€™s life cycle but the whole system providing a service. Though perhaps a victory in the never-ending battle over freedom of speech, the fact that the trial happened at all cast Cincinnati in a provincial light. The work plays, perhaps, with Mapplethorpe’s ability to illuminate what’s going on in our world, on the ground, while giving budding artists something to aspire to.
The scene recalls Mapplethorpe’s images of men in sadomasochistic poses, which similarly present the male body in vulnerable, private states. Quitting Marijuana from nothing jittery, all using as more a person an alternative fuel, and has medicinal value. For information about successful waste prevention initiatives of public authorities in Europe please visit the respective section in Wastebase. In many cases it is also advisable to look at immaterial aspects like information level, motivation, life-style, market concerns and financing.
Thus for selecting the a€?besta€? strategy it is necessary to take into account uncertainties of future developments. The exhibition had previously traveled to Boston and Philadelphia without incident — though, notably, the Corcoran Gallery of Art in Washington, DC, did cancel its run of the show afterwards. Mark Harris created a haunting photo silkscreen on metal foil of the cover of The Perfect Moment catalogue that functions as a tribute to Mapplethorpe. Minkkinen’s piece, “The Glass Penis,” (1988), shows a penis in a champagne glass — a provocative, disconcerting photograph.
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