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admin | reflection of the past meaning | 17.02.2015
In this book the author outlines several strategies that business owners can use to integrate permission marketing into their marketing strategies.
I recommend this book to all business owners and entrepreneurs and anyone serious about marketing activities and how to gain a level of permission from their clients so as to actually start making choices for them.
In my last Bloggertone post I shared with you a technique that I had just discovered for getting more out of the books that I read. In this short book (125 pages) Seth Godin argues that today everyone has an opportunity to bring together a tribe of like-minded people and do amazing things.  Yet, too many people ignore the opportunity to lead because they are “sleepwalking’ their way through their lives and work. Tribes is for those who don’t want to be sheep and instead have a desire to do fresh and exciting work.  If you have a passion for what you want to do and the drive to make it happen, there is a tribe just waiting for you to connect them with each other and lead them where they want to go.
The key isn’t to avoid being wrong, It’s important to be willing to be wrong and realize that being wrong isn’t fatal e.g. Leaders create things that didn’t listen before and they give the tribe a vision of how to reach it. I hope you enjoyed this review and perhaps you now might want to try this technique yourself. My passion is all things Social Media, and for the last 2 years I have been working as a Social Media Evangelist for Oracle, where I have worked for the last 8 years. A great post Frank, I do have a copy of the book and still haven’t read it but I see now that I will get a lot out of it when I get around to it.
Tweak Your Biz is a business community - a place where business professionals like you can stand out. Since that time, Seth has written many bestselling books on marketing, including The Purple Cow, Word of Mouth Marketing, and, his newest, Tribes. Seth’s basic premise is that a tribe is any group of people, large or small, that is connected to one another, a leader, and an idea. Please note: I reserve the right to delete comments that are snarky, offensive, or off-topic.
If you're like most of my readers, you're committed to winning at work and succeeding at life.
About MeI am the author of the New York Times bestseller, Platform: Get Noticed in a Noisy World. I am the founder and CEO of Intentional Leadership, an online leadership development company. The book is all about how we’ve been deceived into settling for less than we should — in our work, in our culture, and in the way we relate to one another. The Icarus Deception is a call to resist the model of the factory, make better art, and create connections that matter.
In my interview with Seth, he mentions artists like Amanda Palmer, who raised over a million dollars on Kickstarter, and Shepard Fairey, whose once-free graffiti art now goes for tens of thousands of dollars. I also took this opportunity to ask Seth some things I’ve always wanted to ask (even taking a few questions from the audience).
Seth actually has three new books out (one is a manifesto, another a companion piece, and the third a collection of blog posts).
UPDATE: Gary Morris, Todd Brison, Pamela Black, and Walter Ruggieri have been selected as winners for this giveaway. I am working on building my readership on my blog and finding clients for grant writing consulting. I have written some seriously good songs that I have been sharing with friends for 25+ years.
I am starting up my first business called The Gilder Initiative, after economist George Gilder. It wasn’t all directly usable, but it really got me moving and on my way to find my voice – nd helped me think through better about what would really resonate with my students! It might not work out to be published, but I’m writing a novel (semi-autobiography) about the way I wish my relationship was with my estranged father.
Don’t Miss a Thing!Every week, I write new articles on writing, ideas, and making a difference. The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. In this episode I’ll interview Seth Godin, author of 17 books, including Purple Cow, Permission Marketing and Tribes.

Seth and I explore his latest book along with his thoughts on publishing and marketing books. Share your feedback, read the show notes and get the links mentioned in this episode below. The book exists because when his son was heading off to college, he asked Seth to write down his advice.
Seth’s background is in publishing and he was a book packager for 12 years, during which time he and his team wrote 120 books. He starts a new book every few days, and some of them only last a paragraph or two, which is why it’s great to have a blog. For those who want to write a book to become a paid, professional author, Seth says, don’t. Since ideas are now spreading person to person and not top down, Seth wanted this book to be his experiment with horizontal publishing. Listen to the show to discover how building a following, 10 people at a time, is the key to success. Seth started his Typepad blog about 10 years ago, and says that even if no one read his blog, he would still write it every day. Seth’s other ebooks include one on the placebo effect, called Placebos, and a series on Flipping the Funnel. Seth explains how his book is about tension, and how he used tension to get people to buy it. Seth believes podcasts don’t sell books because the number of people listening aren’t going to immediately buy them. What I think makes him so crazily respected is how he can break down such fundamental concepts in business, marketing, about you and how the world is run into such easy to understand bites.Hea€™s in the business of sharing ideas, and getting you to do the same thing. Developing such relationships will enable us to increase cross selling opportunities, increase revenue per customer and most importantly increase levels of trust and build stronger relationships. I’ve been playing around with a few ideas about movements or communities that I might create.
I actually passed from reading this book due to some bad reviews I’d seen and lately it popped up in my Amazon suggestions.
Read the specialists, share your opinions and sign up to become recognized for sharing your expertise by writing on this site! His first book, Permission Marketing (1999), helped me understand the importance of crafting messages that are anticipated, personal, and relevant. Anyone who wants to make a difference—in their community, in their business, or in the world—has the tools at their fingertips.
It also explains how you can use tools like Twitter, Facebook, and blogs to extend your influence and connect with the tribe in new and powerful ways. Regardless, I only recommend products or services I use personally and believe will add value to my readers. We help overwhelmed high achievers get the clarity, confidence, and tools they need to win at work and succeed at life.
I hope you enjoy our conversation and that it gives you the courage to create your own art. Now that my kids are old enough, I’m going to have my daughter record one in particular that we will release on iTunes. A volunteer organization designed to help struggling entrepreneurs, artist, musicians and professional sports athletes start, launch and market their product free of charge the first 6 months with optional contracts after.
We promote the person and or product solely on our page to see if it generates enough traffic (free part).
What I’m working on right now that might not work (but I hope it does!) is writing a book. This blog is where I share my best work and test out ideas before they make it into my books. It’s designed to help busy marketers and business owners discover what works with social media marketing.
He explains that he usually comes up with the title early in the process, and then writes the book to go with it. While he is very strategic in most elements of his life, his best writing is not strategic at all.

The book business is an organized hobby, and a fabulous way to bring ideas into the world and a great thing to leave behind. The New Yorker is a great way to sell books, AM radio is a bad way to sell books, and podcasting is somewhere in between. Therea€™s three ways hea€™s communicating with you: Setha€™s BlogAlmost everyday, Seth writes one or two short blog posts explaining another idea. Permission Marketing is one of his books I continuously refer to whenever I think about marketing campaigns and developing deeper relationships with clients. I tend to get so many emails today and because I know I didn’t sign up, I immediately hit delete. While leadership and marketing are both about influence, leadership is influence without self-interest.
That's exactly why I wrote my new ebook, Shave 10 Hours Off Your Workweek: 4 Proven Strategies for Creating More Margin for the Things That Matter Most. Each week, I send out a newsletter with free tips on writing and creativity.Start Building Your Audience TodayDownload my free eBook and learn exactly what I did to grow my blog from zero to 100,000 readers in 18 months. I am hoping to publish, hoping to get readers…but right now I’m just working on the writing part! By shipping extra books to the people who already understand his message, he has turned them into his distributors. Blogging pushes you to notice things, it gives you a schedule and puts you on the hook to publish something daily. For Unleashing the Ideavirus, a book about how ideas spread, he made the book free to share as an ebook.
Each one of his books centres around one kind of idea, and features a hundred or so mini-essays on a topic relating to that idea. The concept of developing deeper relationships with clients is often overlooked because it requires more time, effort and constant attention. But I’m increasingly aware of the very real possibility that my story, even though its message has the potential to change lives, might not work at all if I tell it wrong.
Its a€?salami-sliceda€™ already for you.Also, because theya€™re not giant books, theya€™re quite affordable too.
Many of his theories about permission marketing are now being taken a lot more seriously, and businesses have begun to question the mediums they use to speak to their customers.
Marketers are unfortunately in the habit of just putting their message out there hoping for something to happen.
With commercial success and critical acclaim, there's no doubt that Seth Godin is one of the most popular authors of the last 100 years.
Herea€™s a brief rundown of just some of my favourite books hea€™s written.Tribes - Connect people around an idea and go make change. Mass media advertising is steadily decreasing as advertisers switch to mediums which help them relay messages to their target audiences.
This method may have worked in the past when communication mediums were limited and the public unable to filter messages as effectively. If you're a huge fan of his work, then vote on your favorite novels below and make your opinion count. A great book on leading people to make a difference.Purple Cow - In marketing, you have to be *remarkable*, kinda like a Purple Cow. Instead of blasting the public with superfluous advertisements, businesses are beginning to look for ways to direct their message directly to their target audience. Today the tables have changed and we need to adapt, otherwise our messages will continue to fall on deaf ears. This poll is also a great resource for new fans of Seth Godin who want to know which novels they should start reading first.
Seth Godin is a great mind in business and entrepreneurship, and there's no reason why you shouldn't check out his work if you're looking to boost your knowledge.
How and when quitting helps you (and this book really has helped me!) Linchpin - The Linchpin is the person who stands up to the people taking and giving orders and share ideas, create change and invent.

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