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admin | monk seal habits | 16.07.2015
Cycling is great for resting the joints and yet giving your legs and cardio vascular system a full workout. The final day consisted of a mega 100 mile circuit finishing with the 2,500 foot climb back up to Abdet, 25 kms inland from Benidorm.
If you wish to change the language or use the original language later, please refer to the header or footer for more language options. Wiggo will now put off retirement until after the London Six this coming winter where he and Cav will get top dollar for appearing as world madison champs.
We knew we had the legs the later we got into the race so we kept biding our time because we knew everyone else was on their knees. Not to take anything away from Cavendish, but that's something of an unfair comparison since Cipollini was disinvited so many times.
Mario took the home country race differently, and his record of 42 Giro stage wins will likely hold up for a long time. Consistently amongst the top three UCI AsiaTour nations, Japan has been a force within the professional road cycling scene long before 2005, when the UCI Continental Circuits calendar was born. In 1992, when Cannondale was still a US-based manufacturer, it established a trading company in Japan to source Shimano components and bicycle parts for export back to Cannondale’s assembly factories in America and Europe. This pivotal investment returned instantly, with an overall win in the 1997 Giro d’Italia (Ivan Gotti) and, two months later, a pair of Tour de France stage victories; courtesy of maillot jaune (for four days) Mario Cipollini. Pegasus Partners II, Cannondale’s primary lender and largest secured creditor, bought out Cannondale in early 2003 for a reported USD60m. While the deal brokered with Liquigas excited Cannondale fans, several years of elbow grease had once again polished Cannondale into an attractive, if not under-appreciated, target. In summary, Cannondale has a long history with professional road cycling sponsorship and a 20-year direct presence in Japan. To a casual onlooker, Japan appears to have a vibrant domestic road cycling scene and many fans; an observation supported by GreenEDGE pro Fumiyuku Beppu, who told Cycling iQ earlier this year “The fans in Japan are fun and crazy (but) they also have respect for the riders.
On numbers alone, Japan lies well within the top twenty cycling nations in terms of male professional road cyclists registered with the UCI. Prior to our meeting at Melbourne’s International Airport, Stein – who graciously changed to a later flight so we could extend our interview – had emailed me a breakdown of his vision for the new team. We have completed all the steps for registration with the JCF and will be racing in the JBCF series at the pro level from this year. Back to road cycling in Japan; can you compare the level of development in Japan compared to established nations like Europe, US or Australia?


In your email, you stated “we will tap into Cannondale’s global racing sponsorships to create opportunities for our young riders to join our top ranked athletes in training camps and as stagiaires.” How much influence can Cannondale have on creating that pathway with the WorldTour teams is sponsors? What are some of the unique marketing programs that you’ve run for Cannondale that might work in building the fan base mentioned before?
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Click on the link in the e-mail to activate and start receiving free alerts when new products are posted! Regional success aside, Japan still punches below its weight at a WorldTour level – but Cannondale has a development plan.
A few years later, a domestic sales function was added, which meant Japanese consumers could buy Cannondale “direct” from the subsidiary.
Cannondale’s first foray into professional cycling’s top tier came via a three-year supply deal with the Saeco Cycling Team in 1996. Word was spreading among the old school Italian brands that a fat-tubed aluminium company from America was going to sponsor Mario Cipollini and all of a sudden the cell phone was ringing and the price offers were coming in $100,000 higher with each call. Pegasus quickly closed the failed motorsports division and transitioned the business into ‘Cannondale Bicycle Corporation’. This alliance squeezed Cannondale from the ProTour (now WorldTour) peloton – an absence which would last until 2007, when Cannondale inked a supply deal with Liquigas. Granted, I could have just written that at the beginning and saved you ten minutes, but it’s not what we do here at Cycling iQ.
I did the Japan Cup Criterium before the Japan Cup race, which was like an exhibition race, and there were 60,000 people watching. At this point, we return to Cannondale’s Mario Stein to discuss his company’s involvement with Japan’s newest UCI Continental team, Cannondale Space Zero Point.
I got a call from a recruiter one day saying “you’re probably not interested in this, but what do you think about working in the bike industry” and I was like “Actually, I am interested in that!” so it was a lucky chance that somebody had my name by word of mouth, and I got connected to the company.
What we can do is get the opportunity for a team like Liquigas-Cannondale to be aware of a rider, (who) they may never have been aware of, or had access to, in the past. We started about a year and a half ago with the best university team in Japan (Kanoya University).


The vision there is we wanted to create a path that allows young riders to get from the “I want to be a pro” dream to maybe actually having a shot at that.
It’s really become a point of difference for our brand, and we’re taking that to the next level. So 5 days in the Costa Blanca, based at Abdet, resulted in 400 miles and 40,000 feet of ascent. Zapella (owner of Saeco) had Mario on the phone and he was lobbying for one of his friends Italian bike brands. In 2010, CSG appointed ex-Proctor & Gamble marketeer Mario Stein to head up CSG Asia-Pacific and also preside over Cannondale Japan’s domestic business development. The Japan Cycling Federation’s national road cycling calendar is replete with high-level events and, anecdotally, the racing is of a very high standard – not only in terms of the prerequisite physiological conditioning; there is also a ‘bunch intelligence’ not yet developed in neighbouring NE Asia countries like Korea or China.
I worked in a variety of marketing roles, from regional marketing to product development roles, then moving up to more of a general manager position.
They’ve had a really successful run, winning U23 championships in Japan two years running and pretty much winning every single race. You could come into the University team then, if you want to go further, go to the Cannondale Space Zero Point team. You just have to punch in the serial number for your bike online and, once you get access to the community, it’s basically like a Facebook where you can become friends with other Cannondale owners, form mini-communities and meet, share insight, brag about bikes. We’re going to be doing more offline events, and we’ve done things recently like offering a jersey and shorts, which only COG members can buy. Mario seemed so often not to be crushing it, and would appear to be boxed in, and then he would accelerate like magic though an opening that didn't seem to be there.
I started in the US, then worked in Germany and came to Japan with P&G to work on the Braun appliance business and oral care products at the end of my career there. If you succeed there we’re trying to establish some way these riders could get introduced to our European team. We made three designs and invited all members to vote on which one they wanted us to make, so there’s some participation. I went to see the Tour de France four times, Liege-Bastiogne-Liege and Paris-Roubaix twice, all before I joined CSG.



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