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admin | starting exercise program | 06.01.2015
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The campaign was created to raise awareness amongst adults of the effects verbal abuse can have on children. An advert was placed in a Portugese parenting magazine with a box asking women to write down the worst things they were called as a child. This was done in reaction to a survey by Dove on schoolgirls in Lisbon, Portugal, where it was discovered 6 out of 10 children stopped doing something they loved because they felt uncomfortable with their appearance.


It was an eye-opener to the thousands of women who read the magazine, and sparked a 16% rise in visitors to Dove’s website, with schools from all over Portugal suddenly requesting to be part of the program. While you can’t deny the innovative and creativity gone into this campaign, Dove continues to receive critique for placing too much emphasis on beauty and appearances in their campaigns. PR Examples is an independent blog dedicated to celebrating the best in PR and marketing stunts and campaigns.
Use this designer poster QUALITY CIRCLES - PROMOTING SELF ESTEEM to encourage and motivate your employees to work together and to promote mutual development and self-esteem.


On her days off you'll normally find her jogging down Bournemouth beach, playing Claire De Lune on the piano, visiting a National Trust site, or taking her hamster Pippin for a walk. And while some may condemn Dove for this, I think it’s a step in the right direction and something many other global giants could learn from.



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