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admin | frugal living tips and ideas | 24.02.2016
Once you have determined the main theme for your niche site you need to set out a content strategy for it. In the pre-Panda days it was very common place that after a bit of keyword research to determine the long tail and related search terms for your niche site thin, spun or cheaply outsourced articles would be generated to make it possible to rank your site for these search terms. The idea is to create something valuable and BETTER than what is already out there ranking in the top 10. Not surprisingly time and resources are the most challenging parts in developing a content strategy and this was shown to be the case in this survey by Lee Odden on the troubles bloggers had with their content strategy for their social presence. Within this article I will breakdown some of the key questions you need to ask yourself when developing your website’s content strategy and some of the decisions I have made for one of my new niche sites.
As a niche site owner you need to really understand your sites goals, key metrics and monetisation strategy before you can sit down and truly answer this question.
It’s important to remember that content is more than just words, pictures or videos on your website. Ultimately for my first niche site I want my content to persuade people to use my affiliate links to buy products. By creating content that people will be searching for the answer for we will be able to position our sites as subject matter experts which in turn instills trust and increases the likelihood that they will carry out an action towards one of our goals. If you create content  to  be shared it will generate extra traffic from links or social shares and in turn bring more potential visitors who share similar character traits as our target audience. Carrying out some basic market research into your target audience you can begin to define your content strategy and also the design and presentation of your content. My niche site is targeted at young people aged 16-24, most of them will be attending college or will have recently graduated, their personal income will be less than $35,000 per year and they are highly active on social media. The number 1 goal for a niche site is to make money, plain and simple but in order for people to move further into your sales funnel they need perform several smaller steps.
The first step in your Sales funnel may be to persuade an individual to follow you on your social networking profiles or to join your mailing list, this is the first step to developing a relationship and greater rapport, as it allows you to demonstrate your knowledge and expertise in your niche. Other pieces of content may exist purely to generate traffic to your site and increase social shares and links. Now that your are certain of your audience’s goals and your website’s goals it’s time to decide on the way in which your content will be consumed, what types of content you will be publishing and where it will be published.
Will you be using Social Media channels, a blog, email, data visualisations – oh and what about mobile?
With my niche site I know that my audience are heavy social media users and will be highly likely to be accessing my website via mobile devices especially with informational queries.
Therefore I have a choice to make do I want to build a mobile app or build a responsive site, I also have to take into consideration the fact that I will need to develop content for Social Media profiles and there are character limits in place here too. Ask your Audience – this is quite a common tactic in the Online Marketing space that when you join someone’s mailing list one of the first emails they will send to you is what’s your biggest struggle right now? Make the use of Tools such as this great title generator from Portent or Ubersuggest.org for keyword ideas. Imitate and Iterate – all art is theft after all and researching what others are doing to make their content and websites more engaging is always a great idea.
Depending on how many sites you plan to manage it’s important to be organised and if you do outsource your content creation to others in bulk, make sure that you schedule your content to go out at intervals and analyse when your audience will most likely be online. Now that you’ve carried out these first steps in your niche site content strategy you need to work out how you are going to promote the hell out of it – which I plan to cover very soon!
Chris, what do you think about alt tags on links – I feel like not a lot of people clickz the linkz though writers go through the research of adding to the piece with supporting documents – do you think inserting tags, writing out the title, or doing away with anchor-text-devised links (just leaving the URL) would deviate behavior?


Anthony, this is probably more from a personal preference and experience but when it comes to making sure my linkz get clickz in my posts I do a few things.
I try to link with nouns (or verbs and nouns) as anchors to make it easy for the visitor to digest, I find if I am reading an article that links just on verbs I might be less likely to click it? I try to keep links to the end of sentences – I don’t always achieve this but I try! Def agree about opening text in separate window as not to turn away from immediate reading. But it does depend upon which niche you are in especially less tech savvy ones but as more people use Mobiles and Tablets for web browsing might this become a normal best practise?
Hey Chris – Are there any specific strategies you utilize to build rapport on your top-of-the-funnel sales pages? I guess right at the top of the funnel you could use videos… especially video testimonials they are going to show that your website has a real person behind it. To keep that competitive edge, companies need to align their project management strategies directly with their strategic business goals. Accel BI seamlessly integrates resources across a company’s departments and utilizes communication, planning and budgeting skills to bring projects and deliverables to completion on time and under budget. As an experienced management executive, what I’ve learned throughout my career is that the role of a manager continues to evolve, much like the entire field of human resources (HR). Management practitioners understood that they needed to show their value to the organization by tying their strategies to bottom-line results in order to add value to the business. I was one of those strategic partners tasked with getting the employees ready to embrace and implement new processes in order to support new organizational initiatives For example, empowering teams and the notion of a flat organization. The results for many other organizations moving through this transitional phase were a quantifiable success.
In order to be a successful coach, I believe it is important to grow in areas such as leadership, employee development, team management, and mentoring. I am currently working on the design and content strategy for two of my new niche sites and as I want to make sure that these sites are both successful and profitable I am investing a lot of time right now in these early stages. Today I think it’s very important that people who are developing niche sites as a source of income develop a content strategy that puts the user first and not the search engines. I will also outline a number of ways you can combat some of the difficulties that many affiliate marketers face when managing their niche site portfolio. Your content serves a purpose, and the more accurately you define that purpose the more successful it can be. I like to define User Stories (or personas) to help me understand them better, keep me on track and to make sure my content is aimed at them and their needs. Developing trust and rapport precedes any selling activity – don’t go in for the jugular straight away, building a relationship first can make sure that you are selling to the right person at the right time, and greatly increase their likelihood to carry out a transaction with you.
Our project management expertise and oversight is based on sound PMI principles, and has helped commercial and government agencies streamline their delivery process, cut costs, and sidestep risks, thus providing significant cost savings and measurable long term value. Tags: APU managment programs, degree options for management, education options in management, human resources and managing employees, joining a management team, management, MBA or Management?
There was a need for a personal touch in the middle between meeting leadership expectations and building and retaining a high-performance workforce. As a result, there was a movement to become business partners with the line managers of an organization in an effort to showcase their expertise. This focused on the Great Game of Business to get teams within departments to work together in order to get projects done versus having a hierarchy with individual managers making decisions.


These subjects are taught in management degree programs and they’re incorporated in organizations that have strong core values and desirable cultures.
Marie Gould holds a master’s in instructional systems from Pennsylvania State University, and a doctorate of business from Capella University. Business degrees tend to focus on operational and quantitative courses, whereas management focuses on organizational effectiveness—the art of managing employees and processes.
In order to take on this new role, the field had to leave the administrative duties behind. Another initiative would be to roll out of training and hiring programs in order to introduce the concept of inclusiveness and diversity of thought among employees at all levels. Even if the idea it generates is not immediately usable (How Metatags Changed the Way We Think ABout Death) it will raise a smile and give some new direction. I know even following for one it is difficult, but if one wants it to get it done on company level or even department level, it will be quite a challenge. Individuals should be encouraged to pursue the program that best meets the needs of their desired career goals. Many departments started to outsource the daily administrative operations so they could concentrate on being strategic partners for HR operations. Today, managers want their direct reports to grow in order to be promoted up or transition into another area to showcase their specific expertise. Her experience is in the areas of human resources, instructional design, online learning, management, and more.
For example, if you have been successful in your career and have decided to manage a group of employees in your department, you may want to pursue the management degree in order to learn a skillset that complements your technical expertise. Each function within the department was responsible for providing the organization with information on “how to.” At the end of the 1980s, the field started to transition to what we know today as HR. However, I found a group of dedicated individuals who were ready for the challenge—the managers.
These individuals will need to take courses in accounting, finance, operations management and related degrees.
Some of the organizations that she has been active and held leadership positions include: Society for Human Resource Management, Organizational Development Network, Association of Collegiate Business Schools and Programs, Students in Free Enterprise, and Delta Mu Delta.
If your path is a narrow focus on acquisition of discrete knowledge management and leading a business unit, then an MBA would be better suited for your education. They wanted to show their value, which they did, and they didn’t want to be seen as employee “babysitters,” or paper pushes. While these degrees could be helpful for all managers, many choose to focus on skills that enhance organizational design and effectiveness. For those interested in learning how to lead a team and gain in-depth knowledge of particular business disciplines like human resources, project management, or leadership, then management may be where you fit in the educational spectrum.
Rather, they wanted to take part in improving employee culture and developing the workforce to be the best it could be. The “people” managers tend to major in management, whereas the “operations” managers tend to major in business. These efforts paid off in droves for the organization because it helped us to attract, develop, and retain top talent.



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