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admin | to meditate in silence | 24.06.2014
The first and most significant finding of this survey is that the goals of an organizational change program are often poorly defined, and that this poor definition seems to be highly correlated with the success of the organizational change effort. Another finding is that the involvement of all staff as early as possible in the program lifecycle is a significant success factor. The last clause of the definition, but the first we will address, is "to achieve the required outcomes of the project or initiative". Benchmarking data clearly shows the connection between managing the people side of change and achieving the required outcomes of the project or initiative. Adding this clause to the definition moves us away from change management as a "soft" disciple to change management as a crucial componentof successful change. The "people side" of change refers to the reality that when a new process is introduced or a new technology is implemented, individuals will have to do their jobs differently. Projects and initiatives that impact how people do their jobs need structure and planning to address that "people side" of their changes. Prosci's ADKARA® Model presents a simple but powerful framework for describing successful change at the individual level. Changes are successful when each employee who must do things differently has Awareness, Desire, Knowledge, Ability and Reinforcement (read more about applications of ADKAR). The final clause, which is actually the first in the definition, is "the set of tools, processes, skills and principles".
Founded in 1994, Prosci is a change management firm focused on helping individuals and organizations build change management capabilities.
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What’s more, the most successful programs have goals that represent a clear stretch in performance compared to the current state of performance. Although the CEO and the top team need to have a clear exposure of their engagement; they cannot do the job alone. Indeed, as the survey shows, successful companies used more than three times several different tactics for engaging the organization than their unsuccessful counterparts. Many who are new to change management, or perhaps skeptical of what is called "change management" might be surprised by this part of the definition. Prosci's correlation analysis of data from the 2009 and 2007 benchmarking studies shows that projects with excellent change management are six times more likely to meet objectives than those with poor change management. Change management is not applied on a project simply to keep change management professionals busy, or because it seems like a good idea.

When having a discussion about the value that change management delivers, it is important to focus on what the audience cares about. In the end, there is only one goal of applying change management on a project or initiative - meeting objectives and delivering value to the organization. And, most of the strategic and important changes in an organization ultimately impact people and how they do their jobs. By building this context and connection, you can help project teams and senior leaders begin to identify the people change required for a project or initiative (read more about the P-P-P-P exercise).
Some of these tools are familiar and used readily on projects - namely the communication plan and training plan.
Like processes for managing the technical side of a project, the change management process describes the sequence of activities that a change management practitioner would follow on a particular project or initiative. For instance, the notion that change happens as a process, and not as a discrete event, is a key principle for how change can be successfully managed. Best practices research acts as the foundation for Proscia€™s world-renowned change management training programs and tools, including the Prosci ADKARA® Model. My name is Robert Maciejewski, I help companies improve their performance, manage their changes and I love sharing my experiences with you.
My name is Robert Maciejewski, I help companies to improve their performance, manage their changes and I love sharing my experiences with you. This underscores the importance of engaging a broad network of ambassadors during the program and avoiding project cocooning. The clause, in no uncertain terms, connects change management to the ultimate value or objectives that the organization is looking to derive from implementing the change (the project or initiative). And, projects with good change management in place are five times more likely to meet objectives than those with poor change management. Change management is a tool for enabling project success, and it is important that this focus be part of the change management discussion and definition.
Project teams care about being on time and on budget, and creating a measurable improvement in how the organization operates via the project or initiative. In Prosci's methodology, there are five major plans created - Sponsorship Roadmap, Coaching Plan, Resistance Management Plan, Communication Plan and Training Plan. Executives and senior leaders must fulfill the role of "sponsors of change" in support of a project or initiative - demonstrating their commitment, authority and support. In the end, the degree to which the people side of change is effectively managed determines the value a project or initiative delivers to the organization.
Prosci has certified over 30,000 change leaders worldwide through the Prosci Change Management Certification program.

Now, looking at the results of the latest McKinsey survey (*), I feel less insecure and I can leave the power-talk behind. Freeing up the time of process owners, key users, team leaders and domain leaders is a tough job which involves a lot of discussions during the program; but it is an investment with high returns. The analysis goes one step further, though, showing that effective change management also increases the likelihood of staying on schedule and on budget.
Even for very large and complex changes, the ultimate success of the initiative is tied to how successfully each individual who must adopt the change makes their own personal transition from their current state to their future state. The people side of change plays too important of a role in meeting objectives to approach it in an ad hoc manner.
In Phase 1 - Preparing for change, a series of readiness assessments and analysis provides the situational awareness required to manage the change at hand. Frontline supervisors and middle managers play a key role in communicating with direct reports, coaching them through the change process, building support and managing resistance.
These, along with other guiding principles, shape how change management is applied on a project or initiative.
The 2002 McKinsey Quarterly article "Helping employees embrace change" draws a similar conclusion based on data from forty projects. Change management professionals who can directly connect change management effectiveness to these objectives are more likely to receive the commitment and support they need. The plans are the levers or toolsavailable to bring about personal transitions and represent concrete deliverables that can be woven into a project plan. The outputs of Phase 1 are a customized change management strategy, the necessary supporting structures (sponsorship and team model) and special tactics for the initiatives.
In times of change, employees look to the person they report to and the person in charge for direction.
The bottom line is, the better the people side of change is managed the more successful a project will be. In Phase 2 - Managing change, the five change management tools or levers described above are created and integrated into the project plan.
From a skills perspective, this means that effective change management requires competencies in leading change throughout the organization. In Phase 3 - Reinforcing change, mechanisms are established for gathering feedback, identifying resistance, correcting gaps and measuring adoption and compliance.

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