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admin | inner peace quotes | 15.11.2015
Content curation is a core tactic of content marketing, but it doesn’t get talked about as much as it should. Sharing “third party” (aka other people’s content) makes you look more authoritative to your audience. People trust the third party content you share more than the content you make in-house (stings, I know), but it’s been proven.
I’ve got a bunch of examples to show you, but first let’s talk about a key attribute of the most effective type of curated content: Your own commentary. You can reap some benefits by just sharing other people’s content without adding your insights. Here, you’re adding your input – your “take” on that content – to each piece of content you share. Adding your own spin and insight into what you share is a fantastic first step to getting results from content curation. Please understand that content curation does not mean you just grab anyone’s content and share it as if it was your own. One other really important thing to know is that content curation is not “duplicate content”.
How much time and money would you save if you did that – all while still getting the same (if not better) results? And if you’d like to see how content curation can help you improve SEO, you should read this eBook! Beginner's Guide to Cuba - 3 CD Box Set NEW Simply Cigars UK, Cuban cigars online, humidors and accessories.
Sometimes I wonder if people don’t discount it simply because it seems so obvious and sounds so easy.


This table is from Chief Marketing Officer Council’s white paper Better Lead Yield in the Content Marketing Field.
In our report, “What is the place of curation in SMB’s content marketing mix”, we surveyed of small business marketers about what kind of returns they were getting from their content curation.
You haven’t added any commentary to the content you’re sharing, you just dropped it into your email. They added a nice retail spin on this by creating a landing page of their site dedicated to selling the shoes mentioned by the magazine Trail Runner.
None of these examples of content curation has added their opinion or commentary to the piece of content they shared. The CampSaver example is actually one of the smartest examples of content curation I’ve come across. If you were to add some of your own words to these pieces of curation, we’d be talking about something else.
But this is when you go from just being invisible in the content you share, to actually framing how your audience understands what you share. Maybe you also use a different image than what the default is, or you switch up the title a bit. It’s a very popular type of blog post where you ask a focused question or get comments about a specific topic from a group of influencers.
But you’ll do even better if you use a content curation tool that also promotes your brand even while people are reading the third-party content you’ve shared. I mean, otherwise you’re just sending people away from your platform almost every time you share. So if I reshared this tweet to my audience, anyone who clicked that link would see the Scoop.it landing page framing the content.


If you’ve read old search engine optimization information about duplicate content, you might be concerned about doing content curation in a blog post. She's a serial entrepreneur and an avid email and content marketing enthusiast with a background in publishing and journalism, including a New York Press Award. When we surveyed 1,550 professionals for our Impact of Content Curation on Business Goals report, 88% of them said it helped them with “finding time to publish content”.
There is an implied endorsement, specifically in the CampSaver example, but even they don’t give their opinion of the Trail Runner article explicitly. Much of what’s published on LinkedIn, Business 2 Community and Medium would get penalized, too. The average small business content curator we surveyed has about a 3:1 ratio of curated to in-house content. You can then select the best articles based on their relevancy or their social impact and than easily share them to your social media or mailing list or blog. So if you’ve ever retweeted a tweet or shared someone else’s Facebook post, you’ve curated content. Of course, you can take it to another level by adding your own thoughts to it, thus creating a curated blog post.



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