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If you found our community helpful, your small donation will help us reach more students around the globe. This appendix presents the basic steps used to develop transportation plans, based on the statewide transportation planning process, as a guide for developing rural transportation plans. Public consultation is perhaps the single most important component of transportation planning.
Roles should be specified in terms of who will be making the policy decisions and whether those roles are advisory or decision making.
Development of policy goals and objectives should involve local officials and provide for broad stakeholder and modal involvement. It should be determined how local, county, and regional policies coordinate with the statewide plan. When developing the policy statements for rural transportation plans it is not always necessary to be elaborate.
To demonstrate an innovative approach to developing a long-range solution to the problem of providing an efficient transportation system which promotes economic vitality and high quality of life for the residents of communities and visitors to the regions served by the Route 16 Corridor. Ensure that growth and change in the transportation system within and near local jurisdictions are consistent with the regional and local comprehensive and transportation plans for those jurisdictions. Provide a tool for the communities to use that will guide transportation system development to make it consistent with and supportive of area comprehensive plans. Wherever possible, preserve existing rail lines and reserve abandoned rail lines through compatible use in accordance with the Washington State Rail Transportation Plan. Consider the most cost-effective mode or modes of transportation for the overall good of the region.
Apply minimum standards for operating conditions, classification schemes, and performance measures uniformly on the regional system. Identify and implement strategies to take advantage of opportunities for new and enhanced intermodal connections and alternative transportation modes. Every rural area will of course have different priorities and, therefore, different goals and objectives. Conducting a conditions analysis is the process of determining how your community or rural area will measure the condition of the system and the service provided for vehicles, transit, and non-motorized modes (bicycles and pedestrians).
Defining what information is needed about the overall system and the different elements of the system. Maximizing the use of existing management systems, analysis tools, and data collection procedures to provide measures and data. Determine data and information requirements to measure progress towards policy goals and objectives that are set for the transportation system. Establish agreed upon measures and evaluation procedures for system elements based on performance goals and objectives. There are a number of ways to estimate travel demand within the rural transportation planning context.
Historical trend analysis which estimates transportation demand by plotting historical demand levels over time and then extrapolating the trend into the future is one starting point for demand estimation in rural transportation planning areas. In addition to the historical trend analysis discussed above, simplified versions of more complex techniques, which tend to focus on the impacts of a number of key factors influencing transportation demand, are now available and are being used by some transportation planners and consultants.
The demand analysis should identify all perceived mobility issues, impediments, and opportunities in the region. Rural transportation system needs are most usefully assessed by evaluating the gap between the goals and objectives that are established for the transportation system and the baseline system conditions. The needs analysis can be used to determine broad but different categories of need for achieving planning goals.
The purpose of this step is to assess the cost and impacts on system condition of alternative strategies or improvements that address needs. The strategies and actions selected to address deficiencies determine the magnitude of the plan needs. Once a plan strategy is developed, the cost of implementing this strategy defines the needs.
Since rural transportation needs typically outweigh expected revenues, it is important to prioritize the needs identified during the rural transportation planning process. Make efforts to use the same prioritization criteria as those used to develop the statewide plan. The prioritization criteria should consider as many factors as possible in determining program priorities (system, multimodal, environmental, social, and economic factors). Pavement Condition: Based on physical features such as surface condition, structural adequacy, drainage, and ridability. Based on variables such as accident rates, surface and shoulder width, sight distance, and consistency. Scores for each characteristic are added and then projects are ranked according to their relative importance.
Benefit-cost analysis typically considers only direct benefits and costs of transportation improvement projects. Multiple criteria analysis evaluates transportation projects based on factors other than those related strictly to the direct use of the facilities. Projects have the support of the transportation stakeholders and the general public as a result of focusing on customer service and obtaining their early and ongoing involvement in the planning of the project. Projects reduce congestion either by reducing demand for trips, shifting the demand to alternative modes, or implementing operational improvements.
Projects enhance transportation safety by emphasizing the security and safety of the traveler or by addressing existing or potential hazardous or unsafe situations. Projects maintain and preserve the existing transportation infrastructure in order to repair or replace inadequacies or to extend the useful life of a facility. Projects improve connections between different modes of transportation or support modes other than the single occupant vehicle.
Projects should be technologically sound and have achievable acquisition and approval requirements.
Once it has been decided on the criteria to use, a decision should then be made as to how each criterion will be weighted. The funding plan should include an analysis of the participating jurisdiction's capabilities of financing needs. The funding plan should be a multi-year financing plan based on the needs identified in the plan. If probable funding falls short of meeting identified needs, the funding plan should contain a discussion of how additional funding will be raised, or how assumptions will be reassessed to ensure that level of service standards will be met or adjusted. Develop a financing schedule by matching transportation projects and services to revenue projections. It is important to estimate maintenance and operation costs as these will likely use a majority of the existing revenue resources.
Revenues generated for transportation-related projects originate from a number of federal, state and local sources.
Each jurisdiction needs to identify current funding sources, anticipated funds available, and any non-funded needs.
Serving Rural America - US Department of Transportation Rural Program Guide, US Department of Transportation, 1999. This document discusses funding sources at all levels and provides guidance on developing funding plans as part of the overall planning process. The USDOT and US Department of Agriculture (USDA) Transportation Toolbox for Rural Areas and Small Communities was designed to assist public and private stakeholders in planning, developing, and improving rural areas and small communities, especially through transportation and related projects. Have clearly established roles and responsibilities for who will develop the plan, how and when it will be adopted, and how and when the plan can be amended. Use the planning team and the public consultation process to help develop the outline for the plan. During the planning process, all technical data and methodologies used should be documented. Provides an overall summary of the plan's objectives, methodology, findings, and recommendations. This section presents the overall vision, goals, objectives developed during the planning process.
The introduction outlines the purpose of the plan, the plan participants, and the organization of the document. Public or quasi-public transportation (transit, school bus, emergency service routes and facilities, air, and water). Land use and population considerations, plans and programs of other agencies and jurisdictions, and county-wide policies.
This section presents historical traffic trends, population and land use trends, population and demographic projections, population distribution, future land use map, future traffic projections and trends.
The alternative strategies evaluation section presents the determination of needs based upon existing conditions and traffic. The financing section presents cost estimates for identified improvements, potential financing options, re-assessment of identified improvements based upon financial constraints, and the three-year transportation improvement program for the area.
This section provides the plan for continually monitoring the performance of the transportation system to determine the progress being made in improving system performance and to identify additional areas of improvement.
Programming refers to a series of activities carried out by planners, including data assessment, appraisal of identified planning needs, and consideration of available or anticipated fiscal resources to result in the drawing up, scheduling, and planning of a list of identified transportation improvements for a given period of time. Often plans will require more funds than are available from federal, state, and local sources traditionally dedicated to transportation funding.
Developing an on-going process, known to participants, for monitoring progress toward plan objectives. Many transportation plans have failed because they lacked an effective implementation plan and monitoring mechanism. I'm going to assume that if you're on this page, you want to learn to dance salsa, but not quite sure where to start.
I'm going to assume that if you're on this page, you want to learn to dance salsa, but not quite sure where to start.People take up salsa for any number of reasons. If you're not sure what Salsa is or looks like to dance, then I suggest you take a look at what the basic Salsa dance steps are. Perhaps you want to get a taster for salsa before putting yourself out there, or alternatively you may wish to go over those the basic salsa dance steps youa€™ve been learning in class. Some good starter songs are "Slow Salsa" by Jimmy Bosch, "Cuera Maraca y Bongo" by Los Nemus, "Cosas Nativas" by Frankie Ruiz, or "Yamulemau" by Richie Ray and Bobby Cruz.
Clap when you will be stepping, and don’t clap when you don’t step to understand the rhythm of the dance step.
Meet Steve, a wikiHowian of over 4 years who loves patrolling tips and making quick edits through Recent Changes patrol. The basic steps used to conduct marketing research are shown in Figure 10.6 "Steps in the Marketing Research Process". There’s a saying in marketing research that a problem half defined is a problem half solved. In what sales channels did revenues fall (or rise): Were there fewer (or more) referrals from professors or other students? Among what demographic groups did your revenues fall (or rise)—women or men, people with certain majors, or first-year, second-, third-, or fourth-year students? The key is to look at all potential causes so as to narrow the parameters of the study to the information you actually need to make a good decision about how to fix your business if revenues have dropped or whether or not to expand it if your revenues have exploded.
To survey college professors who teach 100- and 200-level math courses to determine why the number of students referred for tutoring dropped in the second semester. Market research aggregators buy research reports from other marketing research companies and then resell them in part or in whole to other companies so they don’t have to gather primary data.
The Survey Research Center at the University of Michigan also conducts periodic surveys and publishes information about trends in the United States. When you are gathering secondary information, it’s always good to be a little skeptical of it. What does the person or organization that gathered the information have to gain by doing so? An exploratory research designA less-structured type of research design used to initially investigate a marketing research project that hasn’t yet been defined well enough for an in-depth study to be conducted. The depth interviewAn exploratory research technique of engaging in detailed, one-on-one, question-and-answer sessions with potential buyers.—engaging in detailed, one-on-one, question-and-answer sessions with potential buyers—is an exploratory research technique. Obtain contact information for the participants and send out invitations (usually e-mails are most efficient).
Choose a location in which to hold the focus group and the method by which it will be recorded. A case studyA study that looks at how another company, or companies, solved a problem being researched.
Two other types of qualitative data used for exploratory research are ethnographies and projective techniques.
Projective techniquesAn exploratory research technique used to reveal information research respondents might not reveal by being asked directly. Watch the video to see a funny spoof on the usefulness—or lack of usefulness—of focus groups. Anything that can be observed and counted falls into the category of descriptive research design. A strictly descriptive research design instrument—a survey, for example—can tell you how satisfied your customers are.
Causal research designA type of research design that examines cause-and-effect relationships to allow researchers to answer “what if” types of questions. You might think setting up an experiment in a virtual world such as the online game Second Life would be a viable way to conduct controlled marketing research.
An experiment conducted in a natural setting such as a store is referred to as a field experimentA marketing research experiment conducted in a natural setting such as a store versus a simulated setting in a laboratory or on a computer.. If the behavior of buyers is being formally observed, and a number of different researchers are conducting observations, the data obviously need to be recorded on a standardized data-collection form that’s either paper or electronic. Most questionnaires follow a similar format: They begin with an introduction describing what the study is for, followed by instructions for completing the questionnaire and, if necessary, returning it to the market researcher. Other research question “don’ts” include using jargon and acronyms that could confuse people. Open-ended questionsQuestions that ask respondents to elaborate upon, or explain, their answers., or questions that ask respondents to elaborate, can be included. You have probably heard the phrase “garbage in, garbage out.” If the questions are bad, the information gathered will be bad, too.
Once you have created your questionnaire or other marketing study, how do you figure out who should participate in it? The next step is to put together the sampling frameThe list from which a research sample is drawn.
There are two main categories of samples in terms of how they are drawn: probability samples and nonprobability samples. For example, suppose a grocery store needed to quickly conduct some research on shoppers to get ready for an upcoming promotion. Of course, if you hire a marketing research company, much of this work will be taken care of for you.
Nonetheless, “beating the streets” is still a legitimate way questionnaire data is collected. A plus of face-to-face surveys is that they allow researchers to ask lengthier, more complex questions because the people being surveyed can see and read the questionnaires. Probably the biggest drawback of both surveys conducted face-to-face and administered over the phone by a person is that they are labor intensive and therefore costly.
By contrast, gathering survey data collected by a computer, either over the telephone or on the Internet, can be very cost-effective and in some cases free.


Like a face-to-face survey, an Internet survey can enable you to show buyers different visuals such as ads, pictures, and videos of products and their packaging. Another plus for Web and computer surveys (and electronic phone surveys) is that there is less room for human error because the surveys are administered electronically. Lastly, before the data collection process begins, the surveyors and observers need to be trained to look for the same things, ask questions the same way, and so forth.
Training people so they know what constitutes different ratings when they are collecting data will improve the quality of the information gathered in a marketing research study. Public consultation should take place throughout the entire planning process and it is an integral component to many of the steps. These goals provide the overall umbrella under which the transportation system is operated, maintained and developed. For example, most transportation plans include goals that address mobility or economic development. This plan developed objectives under the categories of general, coordination, system capacity and improvement, roadway, public transportation, and land use. The important thing is that they are developed in a consultative manner, are measurable, and are used to guide plan development.
Service objectives for roadways may include consideration of roadway capacity, design, and safety. A way to do this is to establish condition measures that describe the physical conditions of facilities or condition measures that describe levels of service or operational performance. While they typically respond to a backlog of needs, they should address future conditions and plan for them. These range from simple techniques such as historical trend analysis to variants of more complex computer models that require large databases of demographic and socioeconomic information to forecast travel demand.
However, there are some drawbacks that need to be kept in mind as these numbers are developed.
For example, if a section of roadway is thought to be unsafe and safety improvements are proposed, a detailed accident history should be compiled to support the assessment.
A first step in needs assessment is to measure the gap between the transportation system goals and current objectives and conditions. In most states, this decision making takes place at a combination of policy and planning levels. Given the often overwhelming number of potential improvements it is important that the planning process has an agreed upon approach to project prioritization. The approach is generally well understood, however it is important that all assumptions be documented. The weight assignments should be determined by assessing the importance of each criterion in meeting the transportation plan's visions and goals. The scoring could range from one to three, for example, with 1 representing poor impact and 3 representing good impact.
For example, forecasting revenue from existing and potential sources can proceed at the same time as identification of transportation needs.
In determining funds available, each jurisdiction should identify what public funds will be used and whether private sector funding will be collected. This document also addresses new and alternative funding sources for transportation projects. The website contains information on a wide range of USDA and USDOT programs, including the components of the USDOT Rural Initiative and programs from such USDA programs as Rural Housing and Rural Development. These form the overall umbrella for the direction of the transportation plan in terms of plan priorities. It forecasts the evaluation of alternatives for traffic safety, level of service and congestion, environmental impacts, financing, community support, and consistency with plans of other agencies and jurisdictions. This means that the agencies engaged in rural planning should identify funding mechanisms to support implementation of the transportation plan or reassess their desired levels of service. Transportation planning includes continually monitoring the performance of the transportation system and ensuring that plans are being implemented to meet the intended objectives. I decided to become a salsa dancer through a combination of needing to broaden my social interactions, and being fascinated at how salsa dancers who, having never met before, can dance together without rehearsing.
Here you can find a breakdown of the beginner steps, such as the Mambo and basic Cuban, along with video to see them in action!Check out the basic Salsa dance steps.
Because no matter how good a tutorial video is, you can't really learn to dance on your own. It doesn't matter how flashy your moves are, if your timing is off, it will throw off the whole dance. Well then there are plenty of tutorial videos available and I have collated a selection of those I feel best cover Basic Salsa Dance Moves.My advise is that although there are many tutorial videos available to teach salsa, ultimately you can only get so far without dancing with others. Salsa dancers move their feet to the beat of the music, and are influenced by the movements of the cha-cha, mambo, and African styles as well.
Place numbered cards or sheet of paper on the floor to indicate where to place your feet while you dance. If you take a marketing research course, you will learn that research objectives get a lot more complicated than this. Many a marketing research effort is doomed from the start because the problem was improperly defined. The research designAn outline that specifies the research data to be gathered, from whom, how, and when the data will be analyzed once it has been obtained.
A marketing research aggregatorA marketing research company that doesn’t conduct its own research but instead buys it from other marketing research companies and then sells the reports in their entirety or in pieces to other firms.
It has searchable databases as well as handbooks, dictionaries, and books, some of which you can access online. Sometimes studies are commissioned to produce the result a client wants to hear—or wants the public to hear.
By understanding different types of research designs, a researcher can solve a client’s problems more quickly and efficiently without jumping through more hoops than necessary. Qualitative researchAny form of research that results in data that is not quantitative and often seeks to answer questions such as why consumers do something, rather than how much or how often they do it.
However, unlike surveys, the people being interviewed aren’t asked a series of standard questions.
A focus groupA group of potential buyers brought together to discuss a marketing research topic with one another.
If the focus group is not conducted electronically, include name tags for the participants, pens and notepads, any materials the participants need to see, and refreshments. In an ethnographyA type of study whereby marketing researchers interview, observe, and often videotape people while they work, live, shop, and play., researchers interview, observe, and often videotape people while they work, live, shop, and play.
Word associations are also used to discern people’s underlying attitudes toward goods and services.
Perhaps you have discovered your organization lacks the resources needed to produce the product.
A study using a descriptive research designA study that involves gathering hard numbers, often via surveys, to describe or measure a phenomenon so as to answer the questions of who, what, where, when, and how. Physiological measurementsMeasurements that record people’s involuntary physical responses to marketing stimuli, such as an advertisement. Some companies have tried to use Second Life for this purpose, but the results have been somewhat mixed as to whether or not it is a good medium for marketing research. Let’s say you are an American flag manufacturer and you are working with Walmart to conduct an experiment to see where in its stores American flags should be placed so as to increase their sales.
Companies sometimes do field experiments either because it is more convenient or because they want to see if buyers will behave the same way in the “real world” as in a laboratory or on a computer. The first few questions that appear on the questionnaire are usually basic, warm-up type of questions the respondent can readily answer, such as the respondent’s age, level of education, place of residence, and so forth. It’s human nature for respondents to want to provide the “correct” answers to the person administering the survey, so as to seem agreeable. For example, asking a respondent, “Do you consider yourself a light, moderate, or heavy drinker?” can be tricky. However, they are harder to tabulate than closed-ended questionsQuestions that limit a respondent’s answers.
One way to make sure you don’t end up with garbage is to test the questionnaire before sending it out to find out if there are any problems with it. The sampling frame won’t perfectly match the population., which is the list from which the sample is drawn.
A probability sampleA research sample in which each would-be participant has a known and equal chance of being selected. Now suppose that the researcher assigned to the project showed up between the hours of 10 a.m. If you take a marketing research or statistics class, you will learn more about how to determine the optimal size.
Many marketing research companies, like ResearchNow, maintain panels of prescreened people they draw upon for samples. Surveys, taking physical measurements, and observing people are just three of the ways we discussed. The surveys are conducted in public places such as in shopping malls, on the street, or in people’s homes if they have agreed to it. SurveyMonkey and Zoomerang are two Web sites that will allow you to create online questionnaires, e-mail them to up to one hundred people for free, and view the responses in real time as they come in. For instance, there’s no risk that the interviewer will ask a question wrong or use a tone of voice that could mislead the respondents. If they are using rankings or rating scales, they need to be “on the same page,” so to speak, as to what constitutes a high ranking or a low ranking. Each rural transportation planning process is unique and should be tailored to best meet local circumstances and needs.
To be most useful the goals should be specific enough to guide the development of the plan but not too inflexible to respond to changing conditions and implementation priorities.
It is easy to reach agreement over broad goals but becomes more difficult when the goals are further developed to specify strategies or actions and priorities to address them. Simplified demand estimation techniques and analysis are appropriate in most rural planning situations. First, and foremost, the assumption under this proposal maintains that all factors and relationships affecting demand (such as transportation capacity improvements, demographic shifts, inflation, fluctuations in the price of fuel, etc.) remain constant over time. One approach is to take population and economic forecasts for your area and use the relationship between these corridors and travel demand to generate some growth factors. How much can be implemented over the planning horizon will depend in large part on finance levels. This requires a set of goals and objectives that can be quantified and relate to the operational and physical condition of the transportation system. For the rural transportation plan, the evaluation of alternative strategies for addressing deficiencies is best considered as technical information that is an input into the policy and goal setting process that selects transportation system strategies.
This approach will need to consider whether to apply the following type of prioritization methods: (1) sufficiency measures, (2) benefit-cost analysis, or (3) multiple criteria analysis. For example, if condition has a weight of 40, safety has a weight of 30, and service has a weight of 30, then a project receiving 100 points would be in excellent condition, safe, and traffic would move smoothly.
There are three main factors in traditional calculation of benefit-cost ratios: time savings, vehicle operating savings, and accident reduction. They are important to benefit-cost analysis because benefits and costs occur at different times, there is a time value of money, and there is an opportunity cost of capital. The score is then multiplied by the weight to determine the Total Weighted Points for each project. This is the single best resource for federal programs to assist rural areas with transportation funding. Ita€™s a fantastic music to dance to, filling you with a contagious energy that pulls you onto that dance floor. And don't be surprised if your partner isn't smiling, or worse yet, never asks you for another dance!Learn how to pick out the Salsa Rhythm, distinguish between the multitude of instruments in a song, and dance to the beat. And don't be surprised if your partner isn't smiling, or worse yet, never asks you for another dance!Learn how to pick out the Salsa Rhythm, distinguish between the multitude of instruments in a song, and dance to the beat.
When dancing salsa, dancers often add their own flair by moving their hips and upper body in coordination with the basic foot work. Step your feet down on beats 1, 2, and 3, pausing on beat 4, and repeat the sequence for beats 5 through 8. True to his username, CoffeeLover, the first article he worked on was How to Make Coffee Soda, while his favorite article he’s edited here was How to Sweep a Girl off Her Feet. Coke’s ill-fated decision to change the formula of Coca-Cola in 1985 is a case in point: Pepsi had been creeping up on Coke in terms of market share over the years as well as running a successful promotional campaign called the “Pepsi Challenge,” in which consumers were encouraged to do a blind taste test to see if they agreed that Pepsi was better. Primary dataData collected using hands-on tools such as interviews or surveys to answer a question for a specific research project. Government agencies also collect and report information on demographics, economic and employment data, health information, and balance-of-trade statistics, among a lot of other information. This is important research data for marketing managers monitoring consumer trends in the marketplace.
For example, throughout the twentieth century, numerous studies found that smoking was good for people’s health. Perhaps via your regular market intelligence, you have spotted what appears to be a new opportunity in the marketplace. Instead the interviewer is armed with some general topics and asks questions that are open ended, meaning that they allow the interviewee to elaborate.
The Walt Disney Company has recently begun using ethnographers to uncover the likes and dislikes of boys aged six to fourteen, a financially attractive market segment for Disney, but one in which the company has been losing market share. Using a word-association technique, a market researcher asks a person to say or write the first word that comes to his or her mind in response to another word. People are asked to look at a cartoon such as the one shown in Figure 10.8 "Example of a Cartoon-Completion Projective Technique".
In other cases, you might decide you need more in-depth, quantitative research such as descriptive research or causal research, which are discussed next. Nor can an eye-tracking study tell you why people’s eyes tend to dwell on certain types of banner ads—only that they do. The German marketing research firm Komjuniti was one of the first “real-world” companies to set up an “island” in Second Life upon which it could conduct marketing research.
The place the experiment is conducted or the demographic group of people the experiment is administered to is considered the test marketThe place an experiment is conducted or the demographic group of people an experiment is administered to..
One study the company conducted combined twenty-six different variables related to offers e-mailed to several thousand customers.
Surveys are popular because they can be easily administered to large numbers of people fairly quickly. The warm-up questions are then followed by a logical progression of more detailed, in-depth questions that get to the heart of the question being researched.
Therefore, there is always a hazard that people will try to tell you what you want to hear on a survey. What if she uses Crest at home, but while away from home or traveling, she uses Colgate’s Wisp portable toothpaste-and-brush product?
Also, don’t muddy the waters by asking two questions in the same question, something researchers refer to as a double-barreled questionA survey question that is potentially confusing because it asks two questions in the same question..
Multiple-choice and yes-and-no questions are examples of closed-ended questions., or questions that limit a respondent’s answers. The sampling frame can be put together using a directory, customer list, or membership roster.Bruce Wrenn, Robert E.
The larger your sample is, the more data you will have, which will give you a more complete picture of what you’re studying.


In addition, the marketing research firm will be responsible for collecting the data or contracting with a company that specializes in data collection.
If you’re observing customers as part of gathering the data, keep in mind that if shoppers are aware of the fact, it can have an effect on their behavior.
In years past, it was common for researchers in the United States to knock on people’s doors to gather survey data.
Census Bureau collects data on the nation’s population, it hand delivers questionnaires to rural households that do not have street-name and house-number addresses.
For example, the researcher might ask the respondent to look at a list of ten retail stores and rank the stores from best to worst.
Whereas face-to-face and mailed surveys often take weeks to collect, you can conduct a Web survey in a matter of days or even hours.
Respondents are also likely to feel more comfortable inputting the information into a computer if a question is sensitive than they would divulging the information to another person face-to-face or over the phone. As an analogy, you have probably had some teachers grade your college papers harder than others. In this way the plan needs are driven by the overall policy goals and strategies established in the plan. On the highway side, there are well-established unit costs that can be applied to develop needs estimates for improvements. The projects can then be ranked to represent the priority for project funding consideration. However, limiting solutions to projects that do not exceed available revenue could result in providing a lower level of service than the community desires. Estimates of new costs for facilities and services will generally be based on a combination of rough estimates and specific cost estimates.
Some states use a formula that reflects each agency's share of federal aid highway mileage and traffic. Programs include safe communities, surface transportation safety grant programs, Aviation programs, surface transportation planning, training, and technical assistance, surface transportation construction programs, rail programs, transit programs, special purpose programs (such as job access, coordinated border infrastructure program, etc.), maritime programs, and community and environmental programs. And there is such a mix of styles from classic Cuban rhythms, to slow Jazz numbers to fast passed variations on modern tunes. Head over to the Salsa Directory to search for clubs near you.I would advise that if possible, try several clubs before settling on one. He loves helping people in any way he can, and he appreciates how anyone can help improve wikiHow articles. You have been tutoring for a while, and people have begun to realize you’re darned good at it. Coke spent four years researching “the problem.” Indeed, people seemed to like the taste of Pepsi better in blind taste tests.
Syndicated researchPrimary data marketing research firms collect on a regular basis and sell to other companies. Instead, it buys research reports from other marketing research companies and then sells the reports in their entirety or in pieces to other firms. The World Bank and the United Nations are two international organizations that collect a great deal of information. You would then do exploratory research to investigate it further and “get your feet wet,” as the saying goes.
A moderator is used to focus the discussion, the sessions are recorded, and the main points of consensus are later summarized by the market researcher. The ethnographers visit the homes of boys, observe the things they have in their rooms to get a sense of their hobbies, and accompany them and their mothers when they shop to see where they go, what the boys are interested in, and what they ultimately buy. If the initial word is “fast food,” what word does the person associate it with or respond with?
One of the characters in the picture will have made a statement, and the person is asked to fill in the empty cartoon “bubble” with how they think the second character will respond. Most marketing research professionals advise using both types of research, if it’s feasible.
Elsewhere, we explained that researchers have gone so far as to scan the brains of consumers to see what they really think about products versus what they say about them.
In other words, if a firm changes X (say, a product’s price, design, placement, or advertising), what will happen to Y (say, sales or customer loyalty)?
However, with so many other attractive fantasy islands in which to play, the company found it difficult to get Second Life residents, or players, to voluntarily visit the island and stay long enough so meaningful research could be conducted.
In the days afterward, sales skyrocketed—people bought flags no matter where they were displayed. Before a large company rolls out a product to the entire marketplace, it will often place the offering in a test market to see how well it will be received.
However, to produce the best results, the questionnaire for the survey needs to be carefully designed. Lastly, the questionnaire wraps up with a statement that thanks the respondent for participating in the survey and information and explains when and how they will be paid for participating. Consequently, care needs to be taken that the survey questions are written in an unbiased, neutral way. Of course, including some sort of monetary incentive for completing the survey can increase the number of completed questionnaires a market researcher will receive. A sampling errorAny type of marketing research mistake that results because a sample was utilized. A convenience sampleType of nonprobability sample that’s drawn because it’s readily available and convenient to do so. For example, if a customer shopping for feminine hygiene products in a supermarket aisle realizes she is being watched, she could become embarrassed and leave the aisle, which would adversely affect your data.
However, randomly collected door-to-door interviews are less common today, partly because people are afraid of crime and are reluctant to give information to strangers.Carl D. And Census Bureau workers personally survey the homeless to collect information about their numbers. The same question wouldn’t work so well over the telephone because the person couldn’t see the list. And, of course, because the information is electronically gathered it can be automatically tabulated.
Given all of these advantages, it’s not surprising that the Internet is quickly becoming the top way to collect primary data. The goal of training is to avoid a wide disparity between how different observers and interviewers record the data.
Cost estimates based on preliminary engineering, right-of-way appraisals, or operating plans only need to be done for the most immediate recommended improvements. Everyone has a different style and way of learning, so you need to find a teacher that best suits you. If you attend a salsa event you can expect to be asked to dance by anyone there, which is especially great for a beginner like yourself.
For example, maybe your business has dropped off because your school is experiencing financial trouble and has lowered the number of scholarships given to incoming freshmen. Secondary dataData already collected by your firm or another organization for purposes other than the marketing research project at hand.
Census Bureau collects census data every ten years to gather information about who lives where. Exploratory research is less structured than other types of research, and secondary data is often utilized. A depth interview also allows a researcher to ask logical follow-up questions such as “Can you tell me what you mean when you say you felt uncomfortable using the service?” or “Can you give me some examples?” to help dig further and shed additional light on the research problem. Textbook publishers often gather groups of professors at educational conferences to participate in focus groups. Some researchers believe it’s hard to generalize, or apply, the results of a case study to other companies.
On the one hand, the qualitative-type research used in exploratory research is often considered too “lightweight.” Remember earlier in the chapter when we discussed telephone answering machines and the hit TV sitcom Seinfeld? To conduct causal research, the researcher designs an experiment that “controls,” or holds constant, all of a product’s marketing elements except one (or using advanced techniques of research, a few elements can be studied at the same time). Obviously, the terrorist attacks in the United States would have skewed the experiment’s data. For example, to compete with MillerCoors’ sixty-four-calorie beer MGD 64, Anheuser-Busch recently began testing its Select 55 beer in certain cities around the country.Jeremiah McWilliams, “A-B Puts Super-Low-Calorie Beer in Ring with Miller,” St.
The company then tracked the results of the sales generated to see if they were in line with the earlier experiment it had conducted that led it to make the offer. In other words, they shouldn’t lead a person taking the questionnaire to answer a question one way or another by virtue of the way you have worded it. To test the questionnaire, marketing research professionals first administer it to a number of respondents face to face. For example, if every other person from the sampling frame were chosen, each person would have a 50 percent chance of being selected. The problem is that the shoppers wouldn’t be representative of the store’s entire target market.
To get around problems such as these, some companies set up cameras or two-way mirrors to observe customers. Face-to-face surveys are also commonly used in third world countries to collect information from people who cannot read or lack phones and computers. The two Web sites also have a host of other features such as online-survey templates you can use to create your questionnaire, a way to set up automatic reminders sent to people who haven’t yet completed their surveys, and tools you can use to create graphics to put in your final research report.
You can also potentially reach a broader geographic group than you could if you had to personally interview people. For other modes there are less well established methods, however, most state DOTs are now working on developing consistent assumptions and a rigorous approach for developing cost estimates for other modes. Some states with regional planning processes suballocate varying amounts of their funds to the regions and then allow each region to actually select their own projects. I've tried many and found some great teachers that teach a style of salsa thats just not for me.Find a Salsa club near you.
It gives you plenty of chances to practice what youa€™ve learnt and keeps you from falling into bad habits that you would otherwise not notice with just one partner. But the outcry among the public was so great that the new formula didn’t last long—a matter of months—before the old formula was reinstated. As you will see there are a huge number of studies in every category imaginable that you can buy for relatively small amounts of money.
Basic demographic information about sex, age, race, and types of housing in which people live in each U.S. Table 10.1 "Examples of Primary Data Sources versus Secondary Data Sources" shows some examples of primary versus secondary data sources. However, focus groups can also be conducted on the telephone, in online chat rooms, or both, using meeting software like WebEx. Nonetheless, collecting information about companies that encountered the same problems your firm is facing can give you a certain amount of insight about what direction you should take.
If many people reply that way, and you’re conducting research for Burger King, that could indicate Burger King has a problem.
It involves recording the movements of a person’s eyes when they look at some sort of stimulus, such as a banner ad or a Web page.
This gives the respondents the chance to ask the researcher about questions or instructions that are unclear or don’t make sense to them.
One criticism of Internet surveys is that the people who take these surveys don’t really represent the overall population. Another drawback with telephone surveys is that even though federal and state “do not call” laws generally don’t prohibit companies from gathering survey information over the phone, people often screen such calls using answering machines and caller ID. Conversely, if you’re swamped with people who want you to tutor them, perhaps your school awarded more scholarships than usual, so there are a greater number of students who need your services. Some marketing experts believe Coke incorrectly defined the problem as “How can we beat Pepsi in taste tests?” instead of “How can we gain market share against Pepsi?”Alvin Burns and Ronald Bush, Marketing Research, 6th ed. Collecting primary data is more time consuming, work intensive, and expensive than collecting secondary data. In fact, one way to begin a research project is to carefully study a successful product or service. However, if the research is being conducted for Wendy’s, which recently began running an advertising campaign to the effect that Wendy’s offerings are “better than fast food,” it could indicate that the campaign is working. On the other hand, relying solely on quantitative information often results in market research that lacks ideas. The Walt Disney Company has a research facility in Austin, Texas, that it uses to take physical measurements of viewers when they see Disney programs and advertisements. Sometimes the experiments are conducted in a laboratory using a simulated setting designed to replicate the conditions buyers would experience. The researcher then administers the questionnaire to a small subset of respondents in the actual way the survey is going to be disseminated, whether it’s delivered via phone, in person, by mail, or online. Sometimes market researchers refer to the population as the universe to reflect the fact that it includes the entire target market, whether it consists of a million people, a hundred thousand, a few hundred, or a dozen.
A mystery shopperA person who is paid to shop at a firm’s establishment or one of its competitors’ to observe the level of service, cleanliness of the facility, and so forth, and report his or her findings to the firm. Alternately, perhaps you ran an ad in your school’s college newspaper, and that led to the influx of students wanting you to tutor them. Consequently, you should always try to collect secondary data first to solve your research problem, if you can. The company conducts independent, unbiased surveys of customer satisfaction, product quality, and buyer behavior for various industries. Consequently, if they solely constitute your population, even if you screen them for certain criteria, the data you collect could end up being skewed. You would send them students to be tutored, and they would give you a cut of their pay for each student you referred to them. If this research contains the answer to your question, there is no need for you to replicate it. One of the best-known sellers of syndicated research is the Nielsen Company, which produces the Nielsen ratings. See below for questions you can ask to help gauge the credibility of secondary information. It’s no different than if you were to conduct a survey of, say, 25 percent of your friends, using friends’ names you have in your cell phone. For this reason, studies that use nonprobability samples aren’t considered as accurate as studies that use probability samples.
The Nielsen ratings measure the size of television, radio, and newspaper audiences in various markets. Most of your friends’ names are likely to be programmed into your phone, but not all of them.
The companies then compile the information and sell it to firms in various industries that subscribe to their services.
The Nielsen Company has also recently teamed up with Facebook to collect marketing research information.
Via Facebook, users will see surveys in some of the spaces in which they used to see online ads.Alan Rappeport and David Gelles, “Facebook to Form Alliance with Nielsen,” Financial Times, September 23, 2009, 16.



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