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The 2013 edition held on November 3, marks the rebirth of the awards including new categories dedicated to the most popular videos of international music artists.  In the lead up, a celebration of music kicks off from Seoul and Moscow, to Rio and London, and culminating in a truly global music awards that is the first of its kind.
The nominees were selected based purely on YouTube data from the last 12 months, and every time you watched, shared, liked, or subscribed, you helped determine the final list. Hailie Mathers updated her Twitter profile picture on Wednesday (March 18), showing the world what the gorgeous and smiling 19-year-old blonde looks like today.
It seems like only yesterday Hailie was shyly peeking around Eminem’s shoulder or doing adorable background vocals on his tracks. When you have confirmed your password, you will be able to log in through Facebook on both sites. That culture reflects our movie, TV shows and music tastes including Michael  Jackson, Eminem, Lady Gaga, the Twilight Saga, The Family Guy and even Justin Bieber. Two corporate brands made it into the top 20 with the worlds most popular soda drink (Coca Cola) and the ever growing coffee culture that has spread globally over the last 20 years made its presence felt with Starbucks coming in at No. What you will notice also is that they are all B2C brands which is where the the primary strength of social media marketing truly lies and especially Facebook. Sports only presence in this Top 20 list is the Football Star, Cristiano Ronaldo who sneeks in at No. One surprise was YouTube but maybe that should be expected with online video such a large part of the Gen Y culture and one of the most highly shared media types.
This list also reveals that social media marketing success is becoming more integrated with traditional Mass media marketing that allows brands to permeate and leverage on the web using multiple media channels. To put some perspective on this list, not one of these pages in the top 20 has any less than 13 million fans. The creator and owner of the worlds most popular knows how to spread its separate brands on social media with it holding down the number one spot.


This singer is all about controversy and cutting through the noise on the WEb and mainstream media and her primary image is consistent with her brand. Family Guys comedy and irreverence has made it one of the worlds most watched TV series and the call to action here is to continue to promote that with asking Fans to vote for the show at the People’s Choice Music Awards. No missing what this page is about with his latest record front and center but call to action is not very evident. Vin’s Facebook consultants and agency are doing something right here obviously with  this being the number one Facebook page for an actor.
This has become a very strong brand that started with a series of book that my teenage daughter loved that became a TV series and finally a movie. It’s pretty easy to craft a good Facebook post for paid promotion, but it’s hard to turn a good post into a great one.
Thanks, this is a really interesting article with some valuable lessons on including calls to actions and on being topical! Some interesting pages in here, certainly some which I wouldn’t have suspected to be in the top 20. This information seems dated…my recent check has Linkin park at 31m and lady gaga at 39m? The YTMAs will feature performances by Lady Gaga, Eminem, Arcade Fire, and more; and hosted by actor and musician Jason Schwartzman and comedian and musician Reggie Watts. They eat together, she paints a portrait of him, they relax on the sprawling grass of her estate … but when Swift catches the guy texting another woman, all hell breaks loose. The whole delirious-damsel image feels like something out of a Woody Allen film, and when the tortured guy takes off, another one takes his place — another bad guy that Swift can make good for a weekend. Videos are also able to be watched here which displays what should be on all Facebook pages a lot of Video and multi media .


Integration to the other social media channels is is good with links to his website, Twitter and Myspace pages at the top left.
This page reflects strong branding and multiple calls to action as well as integration with its other social media channels. I agree with you that social media marketing success lies in it’s integration with traditional Mass media marketing. I think its the opposite where traditional marketing is integrating with social media marketing to attain success. I mean, surely Vin Diesel’s Facebook page is more popular than his career as a whole?!
Call to action to start engaging is not strong with no videos or trailers of his movies on his main page though.
If you would have used traditional mass media marketing i am sure it wouldn’t have got half the response as what you see with the social media. And for the record, the followers list is a bit out of date, since 12th Sept the figure was 27,5 mil…. Zygna knows that its not just about a strong brand but giving  very clear instructions what this page is about. Integration to other social media and web channels is not strong with one link to his website and no Twitter or Myspace links. The world’s turning digital in every aspect and Social Media is BIG and in time i guess we would see the traditional marketing fading away.



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