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Several years ago I was very enamored with all of the knowledge that is available on blogs.
In today’s world of digital publishing, I think most people have stopped putting such a huge emphasis on one medium over another in terms of defacto standards.
And it is by thinking in this vein that I have come to appreciate non-fiction resource books (like the one’s featured in this post) on a whole other level.
On most blogs, even the really good ones, most effort is put into keeping the flow of content both persistent and relevant to current events. What all of this means is that the value of the books below is not necessarily in complete novelty. So if there are any concepts, methods, histories, or thought leaders you’d like to understand in a more complete way than you do now, cracking open some of the books below is probably a great place to start.
In Writing on the Wall author Tom Standage explores the past 2,000 years of human social networking and draws forth principles that still apply today. In The Power of Visual Storytelling author Ekaterina Walter provides an overview of visual storytelling and explains the keys to doing it right.
In Winning the Story Wars author Jonah Sachs uses principles discovered by great minds like Carl Jung and Joseph Campbell to create a storytelling formula for cutting through the noise of modern social media. It’s no small mystery to most of now, in 2015, that the web is no longer a simple matter of linked pages and documents. Here Comes Everybody by Clay Shirky is another example of a book that’s not exactly current (in the accelerated time of social media), seeing as it came out in 2009. To best tease this book, I have to quote some of the questions author Matt Mason answers in The Pirates Dilema: “How did a male model who messed with disco records in the 1970s influence the way Boeing designs airplanes? If we’re blogging and using social media side-by-side not only do we need to know the principles of great content in general, but we also need to know how these various types of content work best together. We all know we need to foster and build community with our blogs and social media, but what does it mean to practice “proprietary audience development”? If you don’t want to be jumping from blog to blog and book to book anymore, you might want to try getting what many consider the definitive guide (in its 4th edition).
Social media and ROI still have a mysterious relationship for most people attempting to reconcile the two. The sheer number of voices, opinions and ‘secrets’ to success in marketing, all of them trying to outdo each other in their claims sort of reminds me of social media itself! As a publisher of books myself (a company in France specializing in regionalism), it is a joy to see that books can still be recommended for this community as being useful!
Blogs and books though both serve the same purpose more or less but they vary in the length of the information they convey. By now, it should be quite obvious that the future (and current state) of the Internet is the Social Web. In my effort to present you with a few insightful books on the ever-so popular topic, I decided to split the article in 3 parts in order not to end up with a mile long post :)! The book explores how people use online social tools to build networks of influence and how you can use those networks to positively impact your business.
Tamar Weinberg is an expert in social media and viral marketing as well as an Internet Marketing Consultant and prolific blogger.
A digital marketing maven who parlayed a podcast into a thriving career, Joel extends the notion of human interconnectedness by six degrees to the virtual world.
This book integrates digital marketing, social media, personal branding, and entrepreneurship in a clear, entertaining, and instructive manner that everyone can understand and apply.
Written by a social media marketing expert, this book eschews theoretical surveys of social media marketing to focus on practical, how-to advice for understanding social media, developing a social media marketing strategy, implementing the campaign and then measuring results. If the idea of starting a social media marketing campaign overwhelms you, the author of this book will introduce you to the basics, demonstrate how to manage details and describe how you can track results.
Something About GriddyIngrid Abboud aka 'Griddy' is a whole lot of things with a ridiculous amount of interests. But most of all, I'm the proud owner and driving force behind nittyGriddy - A Kinda Social Media Journal filled with kick-ass content written by a Real Human, for Real Humans.
The ingredients include: passion, wit and personality sauteed with a touch of Griddy's saucy attitude and outlook. Originally published in Polish in 1960, Love and Responsibility is Karol Wojtyla’s (now Blessed John Paul II) groundbreaking book on human love that explores relationships between persons, especially concerning sexual ethics. As I noted in my previous post with a reading list, I found it really hard to find good bibliographies when trying to figure out what was important to read.

And, as before, citations are inelegantly formatted in terms of style; there will be many errors.
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
My friends over at Project Information Literacy have just released this infographic to summarize their recent research on how college students find and use information.
Engaging students through social media: Evidence-based practices for use in student affairs. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Instead they are asking themselves which format or medium is best for both communicating and consuming various types of content. As I tend to do with almost all of my roundups, I like to suggest that if it made the list its worth checking out. This broader context for our current uses for and behaviors within today’s web based social networks is fascinating and useful. However, what this book, like many others on this list do, that is more valuable than knowing the latest tip or trick associated with a social app or platform, is explain the underlying principles at work.
Who was the nun who invented dance music, and how is her influence undermining capitalism as we know it? That seems to be the big question for anyone looking to target the largest group in America (and the world?) with disposable income. But what if you had an in-depth guide into how they worked together and what practices you can adopt to make that relationship work for you?
Brian Solis on the other hand, author of The Seven Social Success Factors for Social Business Strategy, knows how to do it and can teach us too.
A problem I find myself perpetually laboring under as I try to read everything I can get my hands on. It’s supposed to be a psychology book but its lessons are relevant to social media, marketing and anyone who builds websites. While blogs are often not very detailed and well-researched, books are mostly well-researched, engaging and more informative.
Which I can not make any serious judgements but I highly recommend Gary Vaynerchuck with his Jab Jab Jab Right Hook version which should have also been enlisted to make your offers more compelling. Therefore, it should come as no surprise to know that there are literally 130 plus books and probably an equal number of eBooks that have been written about Social Media thus far. Like I said, there are many good books on the topic, so feel free to add on or contribute to this list. By reading this book, you’ll understand how social web technologies work and learn the most practical and effective ways to reach people who frequent social media sites. With abundant Internet social networking sites and mobile texting, we are all intrinsically connected.
It is written in the popular Hour a Day format, in which intimidating topics are broken down into easily approachable tasks.
Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day. In addition, you will learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts and user-generated content sharing sites like YouTube.
Advertising is less effective at influencing consumers than are the opinions of their peers, making direct-to-consumer marketing messages less valuable each day. And it saves you money to spend on Project Jack Bauer instead, by that nice Gini Dietrich lady. Actually I start with Bloomberg, Business Week, the Economist, Fortune etc and have some economics blogs I read. I have experience in almost every aspect of business except for accounting (but my Finance Degree fixes that) and HR.
Grzegorz, who holds a Sacred Theology Licentiate from the International Theological Institute in Austria, teaches at the Pontifical College Josephinum in Columbus, Ohio and is a PhD candidate in Theology at the John Paul II Institute for Studies on Marriage and Family in Washington, DC. This new translation contains extensive, helpful notes on language nuances, major concepts, and key terms that open Karol Wojtyla’s thought to an even wider audience in a time of continued relevance. Paul carry out a new form of evangelization by living and witnessing to the Faith through communications. As a graduate student, one of your constant anxieties is missing something: not knowing some key source, fact or theory.
The best sources were obviously the notes sections of books and current articles, and it required a lot of compilation!

Stevens, illustrating how television programs and media coverage affect public perception of criminal justice. In this case as they pertain to decentralized organization and the viral nature of content.
Did three high school kids who remixed Nazis into Smurfs in the 1980s change the future of the video game industry? For many though, that kind of reading abandon is not desired or even possible due to time constraints. His work exists at the intersection of cosmology, anthropology, psychology, comparative mythology, storytelling and WordPress.
I find the online information is usually brief or somewhat shallow in comparison to the depth that a subject can be covered with in a book.
But savvy companies are using online networking sites as massive focus groups and as an efficient means of communication with consumers.
And since I sold industrial parts (things that control and condition fluids and gases) for many years that went into every type of machine or physical plant imaginable I got to see all these businesses operate first hand. I ten to do what you do, and read blogs for insights – far prefer escapism in my books.
The text used is the 2001 version published in Polish, which includes revisions of the original 1960 edition made by Blessed John Paul II himself. Why Youth (Heart) Social Network Sites: The Role of Networked Publics in Teenage Social Life. Convergence Television: Aggregating Form and Repurposing Content in the Culture of Conglomeration. Critical Industrial Practice: Branding, Repurposing, and the Migratory Patterns of Industrial Texts. How Homo Can Hollywood Be?: Remaking Queer Authenticity from To Wong Foo to Brokeback Mountain.
Life after the 30-second spot: energize your brand with a bold mix of alternatives to traditional advertising.
The codes of advertising: fetishism and the political economy of meaning in the consumer society. When old technologies were new: thinking about communications in the late nineteenth century. Studying Sexual Subcultures: Excavating the Ethnography of Gay Communities in Urban North America.
Television and Internet Differences by Design: Rendering Liveness, Presence, and Lived Space.
You’re spinning your wheels a lot and not necessarily seeing the big impact you had hoped for.
So if you have a book suggestion from this list that you’d like to highlight, or a book you think should have made the cut, make a case for it in the comments below and help the community here decide where to start! I am sure a couple of books on this list will join the collection as I get more into social media and marketing now. A full fledged movie, like a book,can tell a complete story at one go, but TV series, like a series of blogs, can convey the same story in the form of episodes. I have them listed on my own blog (Ingrid’s and yours are there) so I just go there and click away.
The first English publication of then-Cardinal Wojtyla’s article On the Meaning of Spousal Love is also included.
New media and popular imagination: launching radio, television, and digital media in the United States.
Digital Babylon: How the Geeks, the Suits, and the Ponytails tried to bring Hollywood to the Internet. Writing on the wall is looking very promising, it would be very interesting to read how social media or communication has evolved since past 2000 years, I wonder why no body, or for that matter I, thought of it earlier.

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