You want to know how to write subject lines that are so tempting, so irresistible that your readers cannot wait to open your email and gobble it up. Do you remember the Cracker Jack jingle that ended with “Candy coated popcorn, peanuts and a prize… That’s what you get with Cracker Jack”?
But let’s get back to the Cracker Jack Principle™ and some helpful tips for writing subject lines. All the above subject lines promise something valuable or desirable, depending on who you are and what turns you on. I, for one, am a sucker for any subject line that promises copywriting secrets, crock-pot recipes or discounted tickets to Broadway show. Let’s take those same subject lines above and remove some of the specifics as well as any numbers.
Okay, they’re not bad, but can you feel how weak and flabby they become when they are stripped of their numbers and specifics?
But no matter its size, your subject line needs to stand out amongst all the other subject lines in your potential clients inbox. But again, one of the best ways to snap up your subject line is with specifics, like we talked about earlier. I don’t know about you, but when I cruise through my email inbox each day, I have an automatic, internal prioritizing system.
Another way too boost the Cracker Jack factor is to take a subject line that is specific and promising, and then make it more personal and friendly. Sometimes, making the subject line about you and the results you’ve gotten, or even the results someone you know has gotten (“she lost 8 lbs in 2 weeks”) can be even more compelling. Or… if you dare, share them here by leaving a comment below and we’ll do a subject line clinic, right here! As a regular blogger and social media engager, I’m always looking for words to encourage action on the part of the reader. This amount includes seller specified US shipping charges as well as applicable international shipping, handling, and other fees.


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Miami Heat guard Dwyane Wadea€™s ex-wife says she is homeless because he dropped the ball as a family man. Funches ranted that Wade's multimillion-dollar contracts should have scored a few points for a special bank account created for her.
Wade refuses to pay up, she alleges, unless she agrees to keep quiet about their relationship. But, as Funches has made abundantly clear, she will not refrain from speaking her mind about their past and the cash.
Earlier this month, Funches filed (and dropped) a lawsuit against Wade over the proceeds from his endorsement deals, reported The Chicago Sun-Times.
This item will be sent through the Global Shipping Programme and includes international tracking. By clicking Confirm bid, you are committing to buy this item from the seller if you are the winning bidder and have read and agree to the Global Shipping Programme terms and conditions - opens in a new window or tab. By clicking 1 Click Bid, you are agreeing to buy this item from the seller if you're the winning bidder. This is a private listing and your identity will not be disclosed to anyone except the seller. So, it goes without saying, the prerequisite for making your subject line (or any copy, for that matter) irresistible is to know who you’re writing to.  Again, yes, again,  it all comes down to knowing your clients, what they want, think about, what they find irresistible and what they can easily do without.


It’s kind of amazing, isn’t it, that by just adding some numeric qualifiers, the subject line becomes stronger and more irresistible.
Try writing a list of 20 irresistible subject lines first, then write about those subjects. They need to have some snap, sparkle and even some sense-appeal (we’ll talk about sensual subject lines next week). I wade through all the non-essentials to first find emails from clients, emails from friends, or anything I must attend to today… like a payment or appointment or a sale on copywriting courses. Unless your snazziness contributes to the clarity and irresistible-factor of your subject lines. I’m with Janine (which is how I found you), love that you are suggesting we turn up the sass-factor!
Contact the seller- opens in a new window or tab and request a shipping method to your location. By clicking Confirm bid you commit to buy this item from the seller if you are the winning bidder. Import charges previously quoted are subject to change if you increase you maximum bid amount. And they imply an intimacy or connection that I think we all crave during the course of a day.
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