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This is what I’ve learned, having now self-published three books (selling close to 10,000 copies total)—two using Gumroad and Sellfy (which are indie sales platforms, aka: digital goods e-commerce services, or “indies” from here on in), and my latest on Amazon’s KDP Select platform. The biggest drawback of selling through Amazon is that I don’t know exactly who bought my book.
Whereas with Gumroad and Sellfy I can see who bought what, and both services save those email addresses into a mailing list or export as a CVS file that I can import into any other mailing list program. Amazon is great for showing the first few pages of a book right in a browser, and the final page of that preview is the buy button—no downloads, no plugins, just a popup window where you can read content. With either, you need to rely almost entirely on your own draw or audience to get people to buy your book. If you’re selling on Amazon, you can sign up for and use an Amazon Associates account to become an affiliate of your own book, and make a bit of extra cash.
Amazon’s KDP Select program requires 90+ days digital exclusivity, but in return allows you to create deals, freebies, and add your book to their lending library (for greater exposure). Are you able to provide support to purchasers if they have trouble with the file format, downloading or receiving the file?
This item will be sent through the Global Shipping Programme and includes international tracking. By clicking Confirm bid, you are committing to buy this item from the seller if you are the winning bidder and have read and agree to the Global Shipping Programme terms and conditions - opens in a new window or tab.
By clicking 1 Click Bid, you are agreeing to buy this item from the seller if you're the winning bidder. This is a private listing and your identity will not be disclosed to anyone except the seller. Previously, I’ve introduced you to Putler, an Adobe AIR application that allows you to manage and monitor your paypal directly from your desktop.
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He works with best-selling authors, the world’s biggest entrepreneurs and Fortune 500 companies. With KDP, you’ve got to wait until it appears on Amazon (and it takes longer to appear in global Amazon stores too).
If you’re selling your book on your own site, you can offer “packages” where you sell your book for a higher price, but include extras, like videos, interviews, audio, etc. People can buy your book by clicking a single button—no need to enter payment or personal details (since they already did that at some point since most people have bought from Amazon).
For indies, you have to link to a separate preview file and include a link to buy it at the end, which is a few more steps but still fairly easy. It’s a tiered chart for much you get (from 4 percent to 8.5 percent) but it adds up quickly and I’ve already made a few hundred dollars extra through this, outside of my royalties.
On your book’s Amazon page, you can see what sections of the book are the most highlighted and what public notes people are leaving.
So if you’d like those things, you can’t use both Amazon and an indie until the 90+ days is up.

By clicking Confirm bid you commit to buy this item from the seller if you are the winning bidder.
Import charges previously quoted are subject to change if you increase you maximum bid amount. Well, not only can you manage your Paypal account from desktop, you can even perform paypal money transfer directly from your iPhone! With the new “Bump” feature, it gives you the ability to transfer money by bumping two iPhones together.
While they were added to Amazon (using BookBaby), I put zero effort into promoting them there. This can work to your advantage because it can allow you to sell your book at a much higher price, if it comes with supplementary items.
The trust factor with Amazon is fairly high, so people are less averse to giving credit card info them. The one idea I’ve had so far is to link to my mailing list on the last page of my Kindle (or paperback book). The big kicker is, for the paperback, if you’re using CreateSpace, your book goes offline for a few days while Amazon reviews the updated files. The added bonus is that you collect money from any product someone adds to their cart after they clicked the link, so you earn on more than just your own book. As a writer, this is so interesting, because it shows me what parts of my writing people have found the most important or interesting. If you reside in an EU member state besides UK, import VAT on this purchase is not recoverable.
The thought was that I may as well get 95 percent of the sale (minus transaction fees) through indies, since Amazon was only paying out around 70 percent to authors. But as I’m also selling the paperback, that took another 24 hours to show up on Amazon and 72 hours to “sync” with the Kindle version (so you can see both the Kindle and paperback version on the same page).
Their mailing address and credit card are already saved in Amazon’s system for the most part, so payment is fast and easy. The added bonus of creating your own preview file is that you get to specify length and content, whereas with Amazon, they pick where the preview cuts off. There’s currently one missing word in a sentence in my book, and I can’t update the paperback because I don’t want my book to disappear from Amazon for three to four days. And if you don’t promote it on Amazon, it’ll get buried beneath 12 million books already on there.
A huge benefit for sales of my last two books were having them included in discount bundles on websites like Dealotto, Mighty Deals, AppSumo, etc. The main reason I used KDP for the third book is because I hadn’t used it before, and have a penchant for experimenting (which is actually a topic from the latest book). Currently, this doesn’t happen automatically either – you have to actually contact Amazon to connect the two versions (they are fixing this in the future).
You can really price your book based on whatever you’d like, give it away for free or charge hundreds for it. For an indie, most now have a small modal window that appears on top of your website to collect personal and credit card information.
That said, if you sell a lot of copies, your book will start to chart on Amazon’s Bestseller list which puts it front of more eyeballs. The best you can hope for with an indie is that people email you or connect on social media with what they loved about your book.
Once my 90 days exclusive is up with KDP Select, I’ll definitely attempt to get my book there to increase sales. Basically, there’s lots of waiting for Amazon, so in future, I may submit the paperback and Kindle versions a few days before I announce the book is launching, which is a simple and easy remedy (even if you’re impatient like I am). There is no average or “industry standard” for pricing books that are sold as part of larger products.

It pays to get a big push of sales at the same time, to bump your book higher up in Amazon’s rank. With an indie, if you have an affiliate program, the money an affiliate makes (even if it’s you) comes off of your cut instead. It comes down to whatever your audience feels is valuable for what’s packed into the content. And the trust factor may be lower if they aren’t sure of the payment system or aren’t 100% trusting of your website. The upside here is that you can either not have an affiliate program, or make the percentage a number that works best for you and the people selling your book. With my latest book, which has only been out a few weeks, I’m waiting a year to conclude whether it was a great idea or a horrible mistake to sell on Amazon.
The IRS also requires Amazon to collect 30 percent of your royalties if you’re not American (this can be avoided in some countries with tax treaties with the US—read this) They pay out monthly, for the previous month. I’m sure this helped expose the book to people who aren’t part of my own audience since it was on the first page of a few categories on Amazon and still routinely shows up on the sidebar as a “Hot New Release”. The flip-side is that if trolls or people that really didn’t like your book start leaving horrible comments, you’re screwed because you can’t take them down or edit them, all you can do is leave a comment on their comment (which, granted, can start a flame war). The metrics are simple, to me: look at the number of people who bought it and how much I made from it. We have a large-scale manufacturing facility covering a total area of 12,000 square meters. More importantly though, your book is placed in a marketplace with other books, so if your book costs much more than similar books, it may not sell as well. Amazon also lets authors create an Author Central profile, where you can add a biography, link up your RSS feed, and even your tweets. It’s not an apples-to-apples comparison to my other two books (both of which were on different subjects), but it’ll give me some general idea, I’m sure. We utilize advanced production machinery and employ a professional workforce of technicians and engineers. Similar to pricing books using an indie, the price really comes down to the perceived value your audience feels they’ll get from it.
This appears right on the buy page of your book, which helps lead people to your website or social media. Chances are that if they are already into your stuff, they will like what you’ve written and leave favourable, glowing reviews. So I’m going to disappoint you, here: There’s no cut and dry, “Use this (and ONLY this!) to sell your self-published book”.
Moreover, we maintain a strict quality control system with engineers responsible for ensuring total customer satisfaction.
With my experience (since I have books for $1, $17 and $6) is that the lower the price, the more people will buy the book.
I hope the information provided in this article is enough to help you make the decision for what’s best for you and your book. Accordingly, our products have gained a good reputation for high quality, exquisite craftsmanship and durability. It’s quick, painless, and their fees are around 5 percent, plus PayPal fees, which are around 3 percent.

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