Here are three tips to boost your sponsored content and ensure you are getting the engagement from your consumers that you seek.
This feels like a no-brainer, yet it’s one of the most common mistakes made by brands and influencers within sponsored content. When your sponsored content is not high quality content, you’ll see a significant decline in engagement, particularly in comments.
To help make styling your bookshelves feel less daunting we’ve compiled a few ideas to help you create bookshelves that hold all your things and look great while doing it.
Rather than randomly placing things on your shelves, create a grid in your mind and place books and objects in the spaces of the grid. Plants literally give life to the shelves, and can be a great way to add height and depth to your display. Big, hardcover books with beautiful spines or covers are the ones you’ll want to have sitting on your shelves. Group similar objects in odd numbers rather than even ones for a more aesthetically pleasing look.
Adding a few touches of color to an all white display can make a big impact and help make your shelves stand out.
Although there are a variety of techniques you can use in post-production to correct inadequately exposed images, like anything else, there are some things you just can’t fix. RAW files contain all the information possible within your images, and can generate higher quality images. In most cases, you will typically have to adjust your camera manually, as most DSLR cameras tend to use JPEG (aka JPG) format as the camera’s default file setting.
As any professional photographer knows, just because you found a promising spot to photograph, doesn’t mean your session will be as simple as point and shoot. In photography, there are plenty of aspects beyond your control, so think ahead and avoid leaving the things you do have control over to chance.
ISO is another useful tool you can use to help determine how sensitive your camera will be to light. A good rule of thumb to when working with long exposure shots is to keep in mind the longer your exposure the more damage any type of movement or vibrations will be to your photographs. While your flash is a great tool for adding light to your image, unless you’re in a studio, it can often create harsh and unnatural lighting. Histograms are a graphical representation that show the distribution of dark (left side of histogram), light (right side of histogram) and midtones (middle of histogram) within your image. Cameras are extremely sensitive, and even the slightest movement can be detrimental to your photography. We are always looking for more interesting and insightful photography tips and techniques to share with our readers.
Most of the larger digital marketing blogs would tell you to pick your network carefully depending on the nature of your business – if you’re a B2B, go for LinkedIn. There are many theories to explain why people visit brands’ social pages – offers and promotions, competitions, customer care or just to keep updated with quality content – but whatever the nature of the page, it’s an undeniable fact that people will always drift towards the pages with beautiful design and breathtaking imagery. I’ll give you one guess as to what it is people look at first when landing on your page – it’s your cover photo.
Be aware that your profile picture covers a section of your cover photo in the bottom left corner when the user lands on your page. The part of the cover image that lies behind the profile picture won’t be visible until the user clicks on it, so be sure to keep that area clear of any text or information. This time last year, Facebook had finally done away with the 20% rule on text in cover photos. When Facebook revoked the 20% text rule, they also allowed people to use calls-to-action in their cover photos. If you’re promoting an event or product through your cover photo, be sure to include the relevant hashtag, where applicable. The calls to action on your cover photo won’t be clickable buttons, but that doesn’t mean that you can’t still direct people to your landing page. Make your cover photo work for you by changing it whenever you have something new to talk about. Simply put: be truthful, own your content and don’t make people change their cover photos to match yours. One last thing – keep other, non-Facebook regulations in mind when promoting something on your cover photo, especially if gifts and prizes are involved. Richard wrote a short introduction to what they mean for your marketing strategy (and therefore for your business). Our Financial Controller, Martina, explains why she’s been working to create an agency that runs as smoothly and as transparent as it possibly can. FREE BONUS TO DOWNLOAD: If you want to take your portraits to the next level, then download our free Portrait Photography Cheat Sheet.
Sometimes you’ll be required to shoot behind the scenes for a project that needs to be documented.
Of course, besides memories, the press will probably use the photos as well, since they can attract publicity. If you know the process of the event you’re about to shoot – whether it’s a movie set or backstage at a concert – it will help you get great shots. If you aren’t sure how the event will play out, make sure you find out as much about it as you can beforehand.
Learn Event Photography with this excellent online Video Course brought to you by Steele Training. This course teaches you the techniques used by event professionals to get great photos—every time—even in the most difficult conditions. Imagine being on a movie set where the costs are huge and you ruin a take or two because the sound guy picks up your beep and camera shutter.
Don’t be intimidated by all this, since 90% of the things you can and cannot do are basically common sense. FREE DOWNLOAD: If you want to take your portraits to the next level, then download our free Portrait Photography Cheat Sheet. Artistic photographs are always welcome, of course, but the primary goal should be documentation. Additionally, as mentioned above, having previous knowledge about the event you’re about to shoot helps a lot. FREE PORTRAIT GUIDE DOWNLOAD: If you want to take your portraits to the next level, then download our free Portrait Photography Cheat Sheet. Photographer who loves challenging and experimental photography and is not afraid to share the knowledge about it.
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Of course this is not an all-inclusive list; there’s lots of other things which make a great street photograph. For me, I think the two great things which make a photograph include composition and emotion. A gesture can be something as simple as someone waving, someone covering their eyes from the sun, putting their hands on their hips, a facial expression, or the way people position their bodies. Gestures is what turns a static and boring photograph into a photograph that is dynamic and with life. To capture gestures, either walk the streets and wait until you see someone make an interesting hand gesture, or ask someone to make a hand gesture.
For example, try to avoid people just walking down the streets with their arms by their sides.
Another tip: you can ask people to do interesting gestures without having it look posed by asking open ended questions. Showing the detail of her fingernails is more interesting than showing the entire body and face of the woman. Another common problem I see a lot of street photographers make is that they try to tell the whole story— rather than focusing on a certain detail which is interesting.
As a photographer, you decide what to include in the frame and what not to include in the frame.
Conversely, embrace a very low perspective by crouching, lying on the ground, or even putting your camera on the ground. In the real world, look for juxtapositions such as tall versus short, fat versus skinny, dark against light, circles versus squares, or even warm colors versus cold colors.
Without having strong eye contact in this photograph, I don’t think this image would be as engaging or memorable. Some of the strongest portraits in history (painting, drawing, and photography) include strong eye-contact. The reason why I like getting eye-contact in my photographs is because it helps me feel more emotionally connected to the subject in the frame.
When it comes to shooting street photography, get close to your subject, and keep clicking until they look at you and make eye contact. The last thing which I think makes a great street photograph is having a “cherry on top” — a small detail which makes a good photograph a great photograph.
A cherry on top can be a small little detail in the background of the frame that most people don’t notice— but is interesting.


The tricky thing is that we don’t always know what we are looking for when we’re shooting on the streets. I’m sorry guys— but there is no easy way to find a “cherry on top” when you’re shooting on the streets. To learn how to better judge your own photos (and the work of others) to find the “cherry on top” — look at a lot of great photographs. But still, if you are sharing photos to the public, it is always good to get honest feedback, critique, and judgement from peers you trust and admire. Eric Kim is a street photographer and photography teacher currently based in Berkeley, California. To see more of his work please visit his studio website blurMEDIAphotography, or follow him on Twitter, 500px, Google Plus or YouTube. Stefan Kohler is a conceptual photographer, specialized in mixing science, technology and photography. When he isn't waking up at 4am to take photos of nature, he stays awake until 4am taking photos of the night skies or time lapses.
The camera is definitely a tool that can be used to capture moments in time, and record memories for posterity.
One way to investigate this idea is to use your camera as an instrument, to turn the ordinary and mundane aspects of life into something unique. While there is certainly a whole world of possibilities when considering the abstract, sometimes a scene will present itself that simply stops you in your tracks. Slow down – when you’re rushed, you will be less likely to notice interesting details.
Look for lines and shapes – like standing on a railway track, you could photograph the tracks as they converge towards the horizon. Look around in all directions – if you go for a walk on a path, stop every once and a while and look back at what you’ve passed, look down at what you are walking on, or look up to the sky. Photograph ordinary items in non-traditional ways – try and photograph a stream of water falling on an inflated balloon.
Photograph the same subject in different light and seasons – if you have a favourite tree, photograph it from the same perspective at different times of the day, or do a seasonal series. Use both standalone images, and image sequences to tell a story – ski tracks in the snow leading their way up to a mountain. In time, and with much practice, you will most certainly develop your own style and discover what appeals to you. With practice, you’ll be able to consider a scene and learn how it speaks to you, even before you make a single exposure.
Ultimately, photography is about how you respond to a scene, and with the idea of being an image maker in mind, you’ll be in a better position to creatively express your feelings. It was a very cold day on the ski hill when I stopped on a trail to consider some snowdrifts on my left. The post Tips for Learning How to See Photographically by Curtis Cunningham appeared first on Digital Photography School. Does every consumer on the planet shy away from sponsored posts on social media and digital platforms because they know it’s an ad? You’re scrolling through the feed of one of your favorite influencers, looking at pictures of their everyday life, and then wham -- you are treated to a close up picture of 15 different protein bars and a caption saying how much the person loves them.
Again, you want your content to look natural -- don’t type over it in big white block letters with the product name.
When your sponsored post is of poor quality and just feels like an ad, your consumer is less likely to engage with it. Using decor pieces of varying heights helps to create a more dynamic look on your shelves and can fill empty spaces.
Arrange them on your shelves in their groups of colors and you’ll have a creative display that will inspire all who visit to pick up a book and start reading. Don’t forget, if you do use hardcover books, take the jacket off to see what might be revealed underneath. Odd number of objects create dimension and depth, while even ones can look flat and unfinished. Gaps around and between objects prevent your shelves from being overcrowded and lets each object or group of objects stand out on their own. To help alleviate these corrections in post-production, try using these informative exposure tips for your photography.
Therefore, these images lose some of the information you would capture using a RAW file format. To ensure you have the best possible location for your setup, you should always plan ahead and research your destination. To avoid resorting to your flash to brighten up your indoor images, try pushing your ISO up, while using the widest aperture setting possible. This technique uses a series of photos captured either manually by the photographer or automatically by the camera. The histogram is one of the most useful tools you can use for determining proper exposure levels. A remote shutter will help prevent you from having to actually touch the camera to capture your photos.
While it does give you a representation of your image, the camera’s display screen is exceedingly bright. Therefore, if you are taking a longer exposure, you may only get one chance to capture your images. That’s great – if you’re a regular reader of our blog, you’re well aware that we’re all for the greatness that is inbound marketing. This would need to happen both offline, on your website and, very importantly, on your social media pages. Facebook isn’t exactly your top priority in your business strategy, being a vortex of procrastination and all that, but that doesn’t mean that you shouldn’t spend at least some time making your Facebook page work for you and stand out among the rest.
It’s the most noticeable thing about your page, and that’s exactly why you want to make sure that you’re following the best practices for creating and optimizing your Facebook cover photo. Whenever someone likes your page, your cover photo will pop up on the walls of every Facebook user who follows that new fan of yours, like this post to the right.. Yes, this is absolutely the first thing you need to check about when creating not just your cover photo, but every item of content on your page.
You’ll want to get that right from the start when designing a photo, because why would you want to spend time getting a new image designed only to have it look funny once you upload it? That’s what the cover photo was designed for and will make your page much more engaging, even at first glance. CTAs, key text and striking visuals – if you want your cover photo to help you convert, that’s all you need.
You can include it in the design of the actual image for recall purposes, but more importantly, remember to include it in the description to make your photo more discoverable. Be sure to include clickable links in your cover photo description so that anyone clicking on your cover photo will be able to take the next natural step to wherever it is you want to take them! Highlight current campaigns, seasonal trends or special events by creating cover photos about them to build awareness or drive more traffic via the link in the description.
The Maltese Lotteries and Gaming Authority (LGA) has specific regulations for any form of lottery or luck-of-the-draw competitions – even those held on Facebook or other networks – so keep that in mind before you start pumping your precious marketing budget into your next competition.
We’ll be sharing one of these for all the major social networks over the coming weeks, so keep an eye out! We've been having fun on them intermittently over the past couple of days, but it was all for a good cause.
Shooting behind-the-scenes photographs is all about being in the right place at the right time, ready to capture the essence of the scene at hand. There will be a few event-specific details you need to be informed about, but once you’re aware of them, you’ll do just fine. And even though it’s not a big problem, it’s not the only thing that needs to be photographed. Focus on their expressions, moments of glory, their mistakes, moments funny and sad, and everything in between.
If you think there’s something unique, capture that too, but don’t dwell on it too long. Doing so is also great for networking, which in the photography business is one of the most important things you can do. Being aware of your surroundings, and approaching everything with a photojournalistic touch without interfering with the scene, will be your road to a successful “behind the scenes” job. Often I take photography too seriously and forget the importance of always staying a beginner, and sticking to fundamentals. But if you’re starting off in street photography, or want a quick refresher, I hope some of these ideas will spark some inspiration for you. I was crossing the road, and the second she saw me about to take a photograph, she posed for me. For example, “What is your life story?” A lot of people who go into “storytelling mode” will become animated and wave their hands.


By getting low, I make the guy look larger than life — they also call this “superman effect.” This is why Tom Cruise looks 7 feet tall in movies (in reality he is quite short). Open-ended photographs are much more engaging and invite the viewer to make up his or her own story or version of the image.
Always look for contrasting elements, and see how you can re-interpret a scene through your lens. That isn’t always true, but I do feel that whenever I see an image where the subject is looking straight into the soul of the viewer, the photograph is more engaging and intriguing. Eye-contact can be an aggressive gesture, and can make us feel afraid or awkward (just imagine when you are sitting in a bus or a train, and someone randomly stares at you).
I was a lot more shy 10 years ago, but everyday I try to make a little more eye contact with people I meet. Once you make eye contact, don’t awkwardly look away, but stare back (gently) and smile and perhaps wave.
It can be a kid in the background doing a back-flip, a particular color of someone’s fingernails, what someone is eating, or some other detail.
For myself personally, I don’t find the “cherry on top” in my photographs untilafter I’ve shot them, and go home and look at my photos on the computer.
My suggestion is to just shoot a lot, and become better editors of your work (knowing which one of your photos are the best). You might make a photograph that nobody else likes— but as long as you like it— why do you care what others think?
For example, when you take your vehicle to the car wash and sit inside while the machines do their work on the vehicle’s exterior, what do you do? The subject and its background are arranged in such a way, that all you have to do is look through the camera’s viewfinder and press the shutter release.
The bright sun was illuminating the snow in a brilliant way, and after half an hour or so, I left with a handful of images. Or maybe -- just maybe -- is the manner in which these sponsored posts are displayed what drives consumers away?
Data shows that sponsored content, whether a social post, a blog or a video, is engaged with equally in comparison to non-sponsored content, when done the right away. While it may seem like a good idea to prominently feature the product, this is highly unnatural.
But when your sponsored post is properly placed, doesn’t include too many tags, utilizes sharp photography, and feels organic and native, you have a content tool that is statistically proven to generate results for your brand. If your camera sensor receives too much light, your photos will be washed out, while having too little light will leave your photos left in the dark. Check out the site ahead of time, and look around to see where you can capture the best angles and lighting for your photography. For instance, when it is darker out, you will want to use a higher ISO (typically anywhere from 400–3200), while brighter situations require you to work with a lower ISO setting (or even the Auto setting). Using a tripod or monopod, you can stabilize your camera, and when needed, either weight it down or use your body as a shield to prevent strong winds from moving the camera.
This will allow more light to reach your camera’s sensor and help you to avoid having a blurry background. If any portion of the histogram is touching either side of the histogram (known as clipping), this indicates a loss of detail. Plus, if you program the remote shutter correctly, you can even get several minutes of exposure time without having to keep track on your watch.
For example, if you have the sun within your camera shot for two minutes, it will completely override your image.
Whether you’re working with a nighttime shot, trying to create interesting effects, or trying to capture movement, you should never be afraid to play around with your ISO, aperture, or exposure. It’s not all about finding a pretty picture – whether you’re using Facebook to generate leads, close your next sale or create customer community, your cover photo is a crucial part of making that happen. Before you ask – no, Facebook doesn’t actually say what will happen if you violate the guidelines, but it’s probably not a good idea to risk having your page taken down over your cover photo, right? If you’re targeting mobile users on Facebook, you might want to keep this in mind when including text or certain images in your desktop cover photo. You are there, ghost deep inside the production machine, creating history to be used as a source for future memories. Equipment is part of the event you’ll be documenting, but it’s nowhere near as important as the people doing their jobs. Of course, nobody says you can’t be artistic, but make sure you have all the pictures you need, ones where events are clearly visible, nicely composed, and efficiently captured. Since many things will be happening around you at the same time, you have to be on the lookout for almost anything at any given time. Consider this an opportunity for me to share some practical tips I’ve leaned over the last 10 years in terms of what I think makes a great street photograph (either watch the video above, or read more for the text).
Sometimes having someone see you about to take a photograph makes for a more interesting shot.
This is why whenever you add a cheesy title like: “Deep in thought” — you lose the interest of the viewer.
A juxtaposition adds a strong contrast between two different elements in an image, while also having some sort of similarity. Some people will think you’re crazy, but remember— this is a good way to build your confidence and good will to others. I also recommend reading my “Learn from the masters” series to get you some ideas, inspiration, and to learn what makes a great image. Whatever emotion you feel when you are making images isn’t necessarily going to translate to your viewer. If you think of the assembly of plastic, metal, and electronic gadgetry you hold in your hands as a paintbrush, and the world around you as paint, then untold possibilities await. When you look at the photos later you can use the many different images to compare them with each other. Perhaps it’s only a minor thing, but when talking about your own photography, how do you describe your method? Data also shows that utilizing too many hashtags makes a sponsored post feel spammy and results in decreased engagement. The wind is the enemy, and when working with long exposures, even a few seconds of wind can compromise the entire image. Bear in mind, once your photograph is overexposed to the point where they become pure white (aka blown highlights), you will never be able to recover the details from these sections of your photo. For example, if there are any completely white sections within the image, the graph will be touching the right side of the histogram, while completely dark areas will touch the left side—both of which can be fixed by adjusting your exposure settings. To avoid this complication, you should use your camera’s histogram to visualize your image and determine if your shutter speed calculations are correct. Every surface (and every surface it reflects on) will be completely overexposed to the point where it is nigh impossible to recover (even using software programs like Photoshop).
Take a couple test shots to determine what aperture, ISO, and exposure speeds work best for your settings; and always check out the area before you have your photo shoot planned. Great shots, or moments when you have to be quiet and out of the way, require awareness of everything happening around you.
Similarly, when you add a very long caption of what is happening in the photograph, or the backstory behind the photograph, it becomes boring for the viewer. In post-processing, try out high-contrast black and white, and post-process your photos in a gritty aesthetic and confuse your viewer. It forces our brain to make sense of what is happening in the frame, and also shows our wit as photographers.
Then I try to make more eye contact with baristas, waiters, and any other people in the service industry (while giving them a big smile).
If you’ve got your camera with you, why not turn those few minutes into an opportunity to look through your window and consider the colours, details, and shapes that the lights, water, soap and wax make as they go through their different cycles.
This practical exercise of discovering what you like, and don’t like, is a great way to learn. It’s a testimony to the power of something so tiny and delicate, for without it and untold billions of its friends, no ski hill would exist. Check ahead to find out what the weather will be like on the day of your shoot, and if needed, reschedule it to fit the specific needs of your images. Plus if you’re shooting in RAW format, the LCD visual of your image will be a compact version of the photo, and as a result, will not be an accurate representation. The idea is to make it feel less like an ad and more like an item that just happened to be captured in the photo.



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