However, there are quite a few factors that go into creating a successful photography website. Rather, I will go over the important points you need to consider when building a photography website.
If your website uses a hierarchical category system, it needs to be easy for the visitor to go back up to the parent category. Displaying photographs so that they fill the screen (known as full bleed) is an increasing trend in photography websites. There is a negative about using larger images - they can be stolen and are more useful to thieves than smaller images, which cannot be printed very large.
A couple of other things to consider are any resizing and converting the website provider does to your images. Some website services will automatically convert images to the sRGB colorspace used on the web. The more steps the visitor has to go through to complete an action, the more likely it is they will give up before completing the action. Responsive design is the current buzzword, but all it means is that your website should be just as usable on a small screened mobile device as on a desktop computer. If your website does not work properly on tablets and phones, you are missing out on a large proportion of potential visitors. We can be quite impatient, and research has shown that a slow loading website will often result in a user giving up.
Most visitors that come to your website will arrive through finding your site through a search engine. If you want to get into Wedding photography but your portfolio is full of landscape photographs, then it is unlikely that you will get any Wedding bookings.
If you are lacking the type of images you want to be booked for, then consider spending some money to set up some shoots to capture those images. If you photograph multiple genres of photography, then set up separate portfolios for each one.
Once you’ve got your website address and hosting sorted, you need to build your actual website.
Many photographers specialise in more than one area, so set up a page for each of these – whether it’s real estate, portraiture, landscapes etc.
Search Engine Optimisation or SEO is important in ensuring that your website appears on Google or Bing etc when people search for content relating to what you do. One of the best things you can do to improve your website’s appearance on search engines such as Google is to add a blog page and update it regularly.
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May 14, 2013 to New Website Features by: CMD. With the huge increase in popularity towards blogs all over the web, amateurs to professional photographers these days have chosen photoblogs as opposed to static websites which could not be kept up to date in a long time. Building your website can be complicated sometimes, but knowing first your objectives and what you want to achieve with your website can get you started. Branding yourself isn’t entirely about who you are as an individual, but mostly as to what style of photography service and goods you can offer. Google will look on your site every couple of weeks to find out what’s new and include it with their search rankings.
Aurora Gatbonton and the rest of the WPD Blog Team wants you to get hitched with creativity, style, and technology. September 10, 2013 to Recommended Posts by: CMD. Every photographer needs a portfolio; how else will you show off your work to admirers and prospective clients? Before you begin choosing shots, you need to consider the goal and audience for the portfolio. Remember, your portfolio will always be a work in progress, so don’t stress over making it perfect.


In this article I am not going to go into how to code a website or look at a specific website provider. These are the same whether you are having a website custom built for yourself, or using one of the many photography website providers, such as Zenfolio or Smugmug. You want a site that looks professional, as the website will reflect on you as a photographer. Remember that many visitors will come to your website through search engine results, and will enter the site on an image or gallery page, not the home page.
How large is 'large' is something you will need to decide for yourself, but certainly 500 pixels wide at the absolute minimum.
This will require high resolution images to avoid having to stretch the images to fit on larger screens.
If you are based in the US, then it may be worthwhile to register your images with the US Copyright Office before publishing.
If you're planning on using a website service, rather than having your own custom website built, check to see how the images of other photographer's using the same service look.
Make it clear and obvious what you want the visitor to do, and it is more likely they will take that action.
If you want people to book you for a photo session, make sure that your contact details are easy to find. So choosing a website provider or host that offers fast page and image loads is relatively important. If using a photography website provider, make sure they offer themes that have been optimized for page load speed. It is important that your site is optimized for search engines, so that your site will appear higher in relevant search results, and more people will click through to visit it. Mostly it relies on the content you produce, but the structure of your website has an effect as well. A poorly designed website can loose you sales or bookings, while a well designed website can get you more. Unless you’re a website-building guru, my advice here would be to look at what is called a ‘content management system’ or CMS.
Firefox, Internet Explorer, Safari, Chrome plus on different mobile devices iPhone, Windows phones and Android.
Nobody is going to sit and browse through 500 of your photos, so don’t use your website as a database of all your work – this isn’t Facebook!
This enables you to have a specific URL (website address) for each of your specialist areas of photography – useful for sending website links to prospective clients. Unfortunately, such search engines can’t read what your images show and only work on text-based content.
Not only does a blog add more relevant text to your website, but it also ensures that new content is added on a regular basis – two things that Google loves. So, take your time, do your research, get it right and show it off to every friend and client you know. Keeping a photoblog is an excellent means by which to improve connection with users and prospective clients through comments and reviews.
Here are 7 tips to building your website wherein I included an in depth infographic summary for further improvements. But if your preferred business name was already taken online, you may have to modify your chosen name to benefit from the best title. Most photographers use their names as their brand, together with a logo that is either off-the-peg or created by a designer. This Content Management System like WordPress is where you actually manage everything and upload your latest blog post. Think about what you want the site to do, then reduce any sort of text that doesn’t perform that task.
If nothing changes and you haven’t producing any fresh content lately, their visit get less frequent and your site drops down the list. Putting one together can seem overwhelming, but you can do it as long as you keep these tips and tricks in mind.
This may sound crazy, but but instead of stressing over which of your pictures is best, focus on putting together a representative collection of 10-15 shots. Are you looking to wow clients with your awesome event coverage, or are you hoping to sell stock photos of natural textures?
Every photo should have some kind of identifier, even if it’s just the title and the date it was taken. Your friends, family, or spouse might not be the best choice for a critique since they’re more likely to be concerned about sparing your feelings than in giving honest feedback. It lets potential clients easily see the sort of work you create, the services or products you provide, and will bring in new clients or sales.
A badly designed website may actually do you more harm than good, making you look unprofessional. So no animated clipart of a photographer in the header image, no scrolling or flashing text. It should be easy for the visitor to view the next or previous image in the gallery, or switch to viewing all images in the gallery. This will allow you to claim greater damages if someone does steal your images and you decide to prosecute them. If it is to attract potential clients, you need to ask them to use your photography services.
If you want to sell prints, ideally use a service that allows the visitor to carry out the whole order process online. If having your website custom made, make sure the developer is aware that the site needs to be developed using techniques to minimize page load times. I will write more on SEO for Photographers in a future article, but an important thing to consider when getting your site built is that the structure is optimized for search engines. Your portfolio should show the type of images you enjoy taking, the sort of images you want to be booked for to photograph more of. Within your portfolio make sure the images have a similar style and gel together as a set, rather than just being a collection of shots. The product will still cost you the same as if you went direct, and the commission helps pay for running this site.
With the online tools available today, even novice users can build a polished and appealing website within a day.


There are countless online companies from where you can search for your perfect website address and pay as little as ?10 per year to own it. WordPress is one example I use frequently but, again, there are many others out there to choose from.
Full resolution images will not only take up valuable server and bandwidth space, but also take longer to load.
If you specialise in wedding photography, my personal advice would be to set up a separate website for this to avoid mixing it with your personal or commercial photography. By their very nature, photography websites are image heavy with very little in the way of text. The use of any imagery or article content is strictly prohibited without express written permission.
By continuing to keep a gallery of recently captured photographs, a photographer’s vision is shared together with the rest of the world online. Narrow down your domain name lookup into 5 words or phrases which will describe your market. But if you do have a talent with a few CSS codes, you are better off choosing Thesis theme like what we are using on our website.
Every page should contain relevant link and describe who you are, your expertise and experience. If you are offering videography service, you may add those cinematic videos as well and link them to various social media sites. By limiting yourself to about a dozen photos, you’ll avoid overwhelming your viewers with too much information and help yourself focus on what makes your work unique. If the portfolio is for a particular assignment or contest, these rules will be written out for you. You might also consider drafting a brief (less than 200 words) artist statement for the portfolio or gallery that explains your goals, inspiration, and methods for the shots. There are paid services out there to evaluate your portfolio, but if you want to avoid shelling out the extra cash, you could offer to trade critiques with a fellow photographer or simply ask a colleague to take a look. Even if you are not interested in sales, it still lets you share your vision with the rest of the world. Nothing kills a browsing experience quicker than having to wait ten or twenty seconds for a photo to load. Website menus can be notoriously difficult to navigate on touch screens such as those found on mobile devices and tablets. If you’re adding a watermark to prevent people stealing your photos, then just adhere to my advice above and avoid using high resolution files.
Wedding clients are a very specific audience and your wedding photography should be showcased on its own. Not only does Flash not display on Apple products but Adobe (the makers of Flash) no longer support it themselves. For example, if you are into shooting events, you might start with words and phrases like wedding photography, bride and groom portrait.
You can use wordpress to build your website and use the blogging part of the software for your latest news update section. If possible, use only sans-serifs like Arial or Verdana, since they are easier to read online.
Alternately, you may choose to put a video slideshow of your images you created with Animoto. If you’re on your own, however, spend some time thinking about what you’d like to achieve with your portfolio and who will be looking at it. If you find that you have way too many shots to create a single portfolio, you want want to organize them into galleries. It’s best to get someone with a good eye and a solid understand of composition, if possible. Once you’ve got yours, you’ll need to host your website online by renting server space. Plus, you don’t want your full resolution images hosted online where people can easily download them. Here, you don’t have the ability to hover a mouse over a drop down menu, so I’d advise making sure your drop down menus also open in a new page when selected, with large icons mirroring the available options. Content Management Systems such as WordPress have very good options for adding text or ‘metadata’ to your images.
Then consider merging all of them with certain prefixes or suffixes to come up with an awesome idea. Often the company you purchased your website address from will offer this and it costs as little as ?2 to ?5 per month. Searching Google for ‘WordPress Photography Theme’ (or which ever content management system you’re using) will bring up endless options.
If you still don’t want people stealing images of this resolution, you may as well avoid the internet altogether.
You can add relevant titles, tags and descriptions to your images enabling Google and other search engines to read your images. Web-based portfolios allow almost limitless storage space, but keep in mind that most people don’t want to look at hundreds of similar shots. This will enable your images to fill most of the screen (very important), yet load quickly.
Adding descriptions such as ‘portrait photographer South London’, for example, to the images on the portraiture page of your website, plus installing an SEO plugin your site (SEO Yoast on WordPress, for example) and using it to populate your pages’ titles and meta descriptions will all help your website’s ranking on search engines.
Strike a balance between variety and quantity, showing range without losing the overall theme of your portfolio. Once you’ve selected and purchased your desired theme template, follow any installation instructions which come with it and set it set up on your personal domain name.
From there it’s simply a case of using the CMS dashboard to customise the theme as you wish and upload your images.




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Comments to «Tips for building a photography website wordpress»

  1. EKULYA on 06.09.2014 at 21:25:49
    Photography is all about catching a moment and moments only last observe or like.
  2. Rengli_Yuxular on 06.09.2014 at 21:44:47
    12-12 months likely be a selfie with one.