To sell a product is to convince the consumer, it may be through any master tactic ranging from a super cool logo to a catchy photograph.
Ken Rockwell, one of the pioneers in gear reviews tells us more things about this interesting product photography, how to shoot, what background color to strive for, cleanliness on the spot, the important part of lighting and much more. More about finding the right light, style to complement, and most interestingly Design-sponge shows wonderful guidelines in cropping too. Smash and peas an interesting blog tells us various concepts about light, framing and delicate post processing in creating a spectacular product shoot achieved. Within a budget how interesting can it get when you achieve the so called professional quality with just 12$. How would you start, what would you shoot first, where to position the light and what framing would increase the drama. So what are the mistakes which can spoil the shoot, here photoshelter highlights the mistakes for a change and lets us know the right way of doing things. Showing us how it is done in a step by step manner, fantastic tutorial for every individual who wants to try his hand on product shoot. More how to in this small tutorial, for instance how to control reflections and how to shape your light, get to know more here. From magazine ads to web applications, this instructive handbook details the ever-expanding area of product photography and discusses the unique skills required to be successful. Our tent’s lightweight and easy to set up table top design, the soft light box utilizes a specially woven, heat resistant, 100% velour fabric, which delivers uniform illumination while eliminating harsh shadows and reflective glare. Imagine capturing stunning, professional-looking product shots without needing a studio filled with expensive equipment and large flash units.
Targeting new and experienced commercial photographers alike, this invaluable guide explores the different aspects and challenges of succeeding in the industry. As independent designers and retailers who sell their products online, photography and quality imagery is at the forefront of your business operations.
A striking image can directly improve your sales, and assist you to build a reputation as a quality provider of children’s products. A cheap, poor quality image will result in your products looking cheap and poor quality also.
Your background or location should reflect your image and the themes you are trying to portray for your ad. I recently had a shoot with a range of natural skin care products, I chose to use an outdoor setting with plenty of natural earthy colours such as vibrant green shrubbery with luscious grasses. Choosing the right location should be the first step in organising your photo shoot, the background and location can be as important as the product itself.
If you don’t have the option to work during these times find a place during the day that has soft light. The key to taking fantastic photos with kids aged between 3 and 8 is to avoid the fake and forced smiles that are stereotyped in most family photos, Christmas photos and any photo taken when the child actually knows they are being photographed. Flat lay photography (photos of products on their own) can be simple if you set up your area properly well and utilise the natural lighting tips from earlier. You can create an attractive background by utilising a suitable piece of material that will help the product stand out.
A macro lens is ideal for close ups but they come at quite a substantial price and are generally out of reach for non professional photographers.
Shooting product shots on a seamless white backdrop calls for a very specific approach to lighting. Many cinematographers and shooters mistakenly assume that shooting product shots is simple.
If you regularly shoot commercial content, there’s a very good chance at some point you’re going to need to step up to the plate and deliver clean product shots. Commercial and product photography is all about beauty, and we all know that soft light is far more conducive to a beauty shot than hard light.


While there may be some exceptions to this rule (depending on the type of product you’re shooting), you’re almost always better off using soft light sources.
If you come from a cinematic background, you probably have it drilled into your head that you should never light a scene so that it appears flat. I typically recommend lighting your product shots very evenly with one source directly in front or overhead (depending on your product) and two additional sources  — one on each side of your background. There are many scenarios where a backlight isn’t necessary when shooting products on a white seamless, but in some cases a backlight can actually be very helpful. That said, you need to be careful with how and where you place your backlight to maintain the consistency of a polished, neutral look. The video below from Zack Arias offers some great insight into lighting a white seamless backdrop. LinkedIn emplea cookies para mejorar la funcionalidad y el rendimiento de nuestro sitio web, asi como para ofrecer publicidad relevante. Here in this post of ours we wanted to underline and highlight some of the key aspects and modern day trends in product photography.
Beginning with the basics for creating professional-looking shots, the qualities of light and the rendering of color and texture are covered while the tools to be used for controlling those qualities is explained through a step-by-step lighting setup.
Approaching the subject systematically, the topics begin with determining what kind of commercial photography to pursue and how to get the training needed to carve out a niche in the market.
I’ve been researching into ways to increase the impact of product photography and your site has really helped so I just wanted to say thank you! High quality imagery also improves your chances of acquiring coverage from bloggers, magazine editors and even store owners looking for new lines.
A sharp, well presented image will give your product the professional appearance you that should be aiming for when you present your range to the public. Publishing high quality imagery on your website will make a memorable and lasting impression on your audience. Using a natural setting for the shoot set the theme and mood for the product advertisement and gave detail to the product. For the most part natural light, shot in the right location can be more effective than studio lighting. The window acts like a soft box that diffusers the light and creates a beautiful natural glow.
Times will vary at your own place depending on the location of your windows and direction of sunlight.
Take a number of photos using different angles and see how your images look in different light – practice makes perfect. For example if your theme is urban, use a building with some awesome vibrant textures where the light is filtered or less harsh. A laughing smiling happy child will always photograph better than a forced smile etched onto an uncomfortable pose while waiting for you to take the photo. It is easy to become carried away with the playing and good times and enjoy taking photos of happy playful kids.
If you need to cut your images out in Photoshop (also known as deep etching), I have a preference for blue as it is easier to cut out images for individual shots if required.
You can still achieve great close up shots without spending thousands of dollars on special lenses. Sure it helps and there is a reason that those cameras cost what they cost, but you can achieve the results you desire with a good reliable camera and an understanding of lighting techniques and composition. They often feel that, because they’re effectively shooting a still object, they’ll be able to get good results with their eyes closed — even if they have little or no experience in that realm.
Each product will have its own unique challenges and needs to be approached as its own entity.
This will not only help you get more pleasing results on the product itself, but will also help you control the spill on the white background, which can save you a lot of time on set.


Film is all about finding pockets of light and shadows to add dramatic effect, and flat lighting of course does the exact opposite of that. You’re almost always trying to capture the most realistic and neutral version of the product that you can, and in order to achieve that end result, flat lighting may be critical.
This will help you to not only achieve a very flat look, but also will help you to avoid shadows, which can become problematic when working with certain types of material.
A singular backlight placed above and behind the product is usually an optimal location, as placing your backlight off to one side or another might throw off the symmetry. This tutorial isn’t specifically based around product shots, but many of the same principles will apply.
Continuing to delve further, the topics expand to marketing techniques, negotiation skills, estimating and charging for work, maximizing profits while minimizing expenses, and ethical business behavior. Do you want to create photos that conjure up the flavors of your favorite foods but lack the photographic technique to make it happen?
Today we have asked our friend Bree Johnson from Breeze Designs to give us some pointers on how to achieve a professional quality image with your home camera. A sharp, clear and well designed photo can make all the difference when marketing your product. For example shooting a beach wear product in a forest location would give conflicting messages and leave the audience wondering what you are trying to say.
You can set up effective lighting in your own home by utilising the natural light shining through your own windows. For example; do something gross, challenge them to see who can look the toughest, try a jumping contest, ask a parent to do something silly behind the camera, etc. Your main goal is to promote the products so take a step back and make sure your image optimises the whole product. Lay the material flat, grab a ladder and shoot from above but be sure not to get shadows in the picture.
If you are using a digital SLR camera you can optimise the camera settings and use your zoom to take close up shots. Learn how to utilise the camera you have and get the most out of the equipment you’re using whether it is an $700 camera or a top of the line camera.
At the same time, there are some universal principles that come into play when shooting just about any type of product.
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Depending on the budget constraints and space limitations, these tutorials show us more light in setting up a scene to the completion of a final photograph.
Quality photography is the key stand out feature to any advertisement, it draws the viewers attention to your products and will leave the audience with a visual memory of your business, product & label. Consider the appropriate location for your product, research suitable locations in your area and take the time to find the most appealing background possible. Shoots just after sunrise will take some practise and planning but the results are magic and well worth your early morning start. This may require some trial and error with distance and focus but with the correct lighting and practice you can achieve top quality close ups.
Right from choosing the product for shoot, then lighting up the subject, interesting angles to frame and some intense post-processing to make the output much attractive, these tutorials inspire us in taking up Product photography which is full of scope and glamor. Change locations to maximise the lighting and alter your camera settings to capture the details you need.



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