To use the Google Keyword Tool, Sign-in to Google Adwords and click on Tools & Analysis and then Keyword Tool. The time has officially come for the good old Google Keyword tool, which was used by SEO professionals and PPC Ninjas. Google themselves have explained the new Keyword Planner as a combined masterpiece of the Keyword Tool and the Traffic Estimator. Nevertheless, the Keyword Planner doesn’t have different match types (Phrase, Broad, Exact) anymore for search volumes, because they are only displayed in exact match from now on. Another thing Google has mentioned, was that the average search volume data will be higher in the Keyword Planner as to the exact match search volume data you got with Keyword Tool. So what else … YES, you are able to upload up to 10,000 keywords from their own list to get performance data. As mentioned before, you won’t find the local monthly searches and global monthly searches column, which has been replaced by the ‘Average monthly searches’ column.
The Ad Share column has been renamed to ‘ad impression share’, which will help you get potential impression figures. The Google Search Network column has been replaced by the network option within the targeting settings. Local Search trends don’t appear on the new interface anymore, but you’ll be able to get search volume trends when you hover over to the icon in the ‘Avg. It feels like a sudden drop of hope when you see the new Keyword Planner and reminisce about the good times with the Keyword tool. Make sure you check out our step by step guide on how to use the new Google Keyword Planner – that set piece will definitely break the ice between you and the Keyword Planner !
If you’ve logged into your Google Adwords account lately and attempted to use the Adwords keyword research tool, then you’ve probably seen the recent alert message at the top of your account notifying you that the Keyword Tool will no longer be available within the next few months. The warning message seems a bit ominous, and reactions across the Internet are a bit mixed.
The key differences between Google Adwords Keyword Tool and Keyword Planner includes a more organized workflow for researching adwords and keywords, a clearer presentation of data, quick access to some nice historical graphs, and the ability to download historical data in spreadsheet form. To notice the differences between the two, it’s important to understand how the Google Adwords Tool worked.
The research tool also let you filter your search by country or language, as well as a few other simple logic filters, like keywords with monthly searches above or below a certain level. The breakdown of traffic for each keyword phrase related to your search phrase was listed along with competition, global and local monthly search volumes. For each individual related phrase, you had a dropdown available to do an actual Google Search on the term or use Google Insights directly from inside the tool.
There was also the feature to add or remove a decent list of columns for further information, like CPC data, ad share, search share, and much more.
Then, of course, you could conduct keyword research analysis on either your own site URL or a competitor URL to see the keyword data for well-paying, high traffic keyword phrases for the site.
Don’t forget of course that the keyword tool had the “beta” Ad group ideas” tab available as well, where you could see keyword phrases grouped into larger, generic “ad groups” you could save to your Adwords account in bulk, rather than add single keyword phrases one at a time. The Keyword Planner starts out on a page that is far simpler than the Keyword Research tool.
However, when you look at the search form inside of the Keyword Planner, you’ll notice that it’s nearly identical to the original with only subtle differences in wording and the placement of a few search customization features. Search results are also a lot more informative in the Keyword Planner, but at the same time they’re much simpler. Finally, while there are some folks that lament the fact that the new Keyword Planner lacks a local search trend column. This filter will change the average monthly searches column to reflect just the local search data. On the keyword list results page, you’ll see the ability to easily download the historical statistics in CSV format like the old tool, but you can also download search volume segmented by month.
Enter your mobile number to receive a free text message with the download link for the app. In general, you'll notice that the average search volume data is higher in Keyword Planner as compared to the exact match search volume data you got with Keyword Tool. This article may contain affiliate links, which pays us a small compensation if you do decide to make a purchase based on our recommendation.
During the past few years, as I've specialized in search engine analysis and Internet search trends, there is one single tool that came along and made my work much easier.
You have spent hours researching online, weighed up all of the pros and cons, and finally taken the plunge. When Apple's intelligent voice assistant, Siri, was introduced with iOS 5 in 2011, it was touted as the next big thing. Understanding the value of a keyword is important in terms of SEO and to do the same you must understand your website.
Google AdWords keyword Tool is one of the most popular keyword suggestions tools being used by webmasters. The Keyword Tool can help you find keyword and ideas that you might not think of while creating your blog post and article. The Bing Ads Intelligence tool is a keyword research and optimization tool that operates in Microsoft Office Excel 2007 and now 2010. You can build out lists of suggested keywords and develop informed keyword strategies based on actual Bing and Yahoo! Keyword Eye is a suite of visual keyword and competitor research tools to help with your PPC and SEO campaigns. TagCrowd is a web application for visualizing word frequencies in any text by creating what is popularly known as a word cloud, text cloud or tag cloud.
Awstats is free real time log file analyzer which provides advanced statistics for your website.
Google Analytics is one of the most used tool by webmasters providing advanced statistics for your website. Piwik provides you with detailed reports on your website visitors; the search engines and keywords they used, the language they speak, your popular pages, and much more.
Open Web Analytics (OWA) is open source web analytics software that you can use to track and analyze how people use your websites and applications. None found.PratikPratik is a young Geek, professional blogger and Information Security Professional. We’re continuing on with our Keyword Analysis series that is designed to guide you through finding the best keywords for your small business.
Remember to have your business plan handy, so you can refer to it and make any additional note in it. The next step in your keyword analysis plan is to separate the good keywords from the bad keywords. There are lots of tools available to help you determine which keywords are good and which are not so good. This tool was designed to be used with Google’s AdWords program, as a way for advertisers to discover the best keywords to target with their pay per click campaigns (PPC).
When you first get to the site, you’ll have to enter a CAPTCHA code to see the results. Just enter the letters you see and the pop-up screen will disappear, allowing you to access the page.
In the main part of the page, you should see a long list of related words and phrases appear, with columns of numbers accompanying them.
The columns you see represent various kinds of data you can use when making keyword choices. The Competition column shows you the number of advertisers who bid on that keyword in Google’s AdWords program.
Global Monthly Searches is the average number of times a specific term is searched in Google. The next column, Local Monthly Search, is the average number of times a specific term is searched in Google if you specified a country or language for your search. If you place your cursor over a keyword you’ll notice a magnifying glass, click on it.
In Google Insights for Search you can easily tell if a keyword’s search numbers are spread throughout the year, or if there are spikes of activity. Now, grab a piece of paper and your favorite pen and enter different terms, maybe even your favorite hobby, and just poke around and make note at the different trends, competition, and searches.  Go crazy and get familiar with the information! In the next part of the keyword analysis series we’re going to review what all these numbers mean in the Google AdWords Keyword Tool.
I’d like to hear what you think of this lesson, please share any question or comments below. Successful entrepreneurs increase their profits because they developed great relationships.
In this article, I describe several techniques that will be useful in optimising your feed.
On an order is the most interesting part of the whole procedure of optimisation the product feed. Once you have finished with the file distribution, you should focus on providing as many reviews about your products.
Well, here are a handful of useful tools that can make the process a little more automated, and so much simpler! While it doesn’t actually help you with researching the rankability  of various terms, it does help you come up with new keywords that are locally beneficial, and not just the super basic ones everyone is trying to use. Almost identical to Local Marketing Source, it remains on the list due to a couple of extra features the other tool doesn’t have. If you want  something a lot more thorough and professional, you will want to go with  SEMRush. Doesn’t it seem like everywhere you turn, one more funeral home (or any business for that matter) is getting on social media or starting a blog? Some speculate that blogging could even replace newspapers as the preferred medium to read news for people of all ages!


If you’ve read this far and think I’m crazy, try giving this post on why you should be blogging a read.
So it’s pretty clear that every business needs a blog – the question is, how do you get started? While there are many things you want your funeral home’s blog to do overall, it’s important to stick to 1-2 important goals for your blog. In order to create a persona, you’ll need to do research, conduct surveys and interview your target audience.
While creating a persona for your blog involves making a lot of generalizations, the goal is to get a more in-depth, personal look at your blog audience so you can better understand their needs.
Now that figured out how to truly understand the audience of your blog, you’ve got to figure out what they want to read about. Despite recent changes in Google’s search algorithms, monitoring keywords is still a great way to figure out what people are searching for (and therefore what topics your blog should cover). Tip: When conducting keyword research with Google’s tool, be sure to set the Match Type (in the top left corner of the screen) to “Exact” to get the best results. If there are, check them out to find out what they’re writing about, what response they’re getting, and what elements of their blog seem to be successful. Once you’re done with your research, can use that information to find your funeral home’s competitive advantage that will set your blog apart. In fact, the chart below shows that blogging twice a week (as opposed to once a week) will result in nearly 100% more leads from your blog!
If anyone at your funeral home can’t find the time to blog, hire a committed in-house or freelance writer or reach out to guest bloggers to help you with your blogging efforts!
If you’ve made it this far into the post, you must be ready to jump on the blogging bandwagon! Without a funeral home website, your blog is like a tree falling in the middle of the forest – no one will hear it!
Your website is where people do research to make purchasing decisions, but your blog is what sends them there (remember those stats we quoted earlier). Once you’re ready to start blogging, you’ll need to have a channel to share your content with the world.
Joe Joachim is the CEO and Founder of funeralOne, the first global solutions firm leading a movement of change for the funeral profession.
Well, he seems to have put some things together since I showed this to him, so I’d call it a success! No one would doubt that keyword research and analysis is one of the most common tasks an SEO professional has to tackle.
Many beginning SEO marketers are obsessed with data mining, endless analysis, and research, but they do forget that the results of any research should be actionable, i.e.
Let’s create a keyword matrix for an imaginary Dream TV LLC website – a local TV sets retailer. The Dream TV website has a home page and three big product categories (LCD TVs, Plasma TVs, and “on sale or cheap TVs”), each product category includes several sub-categories – TV sets sorted by brands – let it be Sony and Philips.
Now we develop a short list of keywords, which includes just one metric – search volume (obtained, using Google Adwords Keyword Research Tool). Note: For better and objective results switch the keyword tool to Exact Match and use local monthly search volume (do not forget to set up your location first).
We are going to slightly enhance an ordinary keyword list to make it more descriptive and usable; we combine the keyword list and the information about all the major landing pages of our website (obtained on Step 1). In the top row we have a list of landing pages’ URLs (you may use any handy page names instead). Action oriented (the output of your research should form the basis for further SEO activities).
Thanks for sharing blog commenting can be very powerful, from a SEO point of view and social point of view also. When working with reselling products, a unique value proposition is very important for your success.
By doing some online research, I found some great advice on how to make a solid desk survey to avoid wasting money on products with low potential. Extreme hobbyists might spend tons on accessories to their hobby and accessories normally have higher margins than a big-ticket item.
It is hard to find new customers, but selling to existing customers is much easier and can generate a steady recurring income with a consumable product. Be aware that if you look at monthly searches and if you are number one you will probably get around 30% of the search clicks.
The long tail keyword variations are more specific and will probably generate 80-90% of your traffic.
Look for at least 3000 exact match local searches for a niche’s primary keyword, and ideally a dozen or so long-tail variations. Test the value proposition and demand by publishing ads through common channels of your product. Ensure it’s a product where people do not immediately get to think of a store where your product could be bought nearby. A product that will not change too much over time will enable you to build good information over a longer period of time. You can enter the keyword in to the top most box and start search to see the global monthly search. Computer graduate having interest in Search Engine Optimization and useful computer Tricks.
First of all, I don’t want to sound like an annoying hater, but one change is that you will be forced to login to an AdWords account to access the Keyword Planner. This results due to the addition of average searches for a keyword on all devices (desktop and laptop computers, mobile phones, and tablets) as compared to the Keyword Tool, which only showed you the average search volume for desktop and laptop computers only. The Keyword Planner will show you search volumes by ad group, landing page and any other categorisation, which can be chosen by you – the user himself.
You will need to tick off the ‘Google and search partners’ box in the targeting options, in order to get data for the entire Search Network. However, Google surely has more gimmicks and functions held up their sleeves, which will launch in the near future. Some folks have erroneously claimed that local traffic data has “disappeared”, while others say that the new interface makes the search process much more intuitive. In this article, I’ll show you each of these new or different features and how you can make use of them in your own keyword or adwords research.
We’ve covered the Adwords Keyword Tool in the past here at MUO, mostly because it’s one of the few keyword research tools online that’s both free and accurate. That included any word or phrase (or list of them), your website or a competitor website URL, or a category.
At first glance, it looks like the entire tool has transformed into something different, but that’s not the case at all. It lets you hover your mouse over each chart icon quickly to get a fast snapshot of the search trend over the last few months. It is good to know that you can actually focus your search based on location, right down to the city level. The local search volume was essentially redundant, and it’s clear Google recognized this and corrected it. For a lot of people, change is annoying and difficult to go through, especially when you’ve gotten used to how a particular tool works. That's because we'll show you the average number of searches for a keyword idea on all devices (desktop and laptop computers, tablets, and mobile phones). I have noticed a huge discrepancy between the search figures of the original key word tool and the new key word planner. Our judgement is in no way biased, and our recommendations are always based on the merits of the items. This tool suggests the keywords based on competition, Global monthly searches, Local monthly searches and the keywords extracted from various websites. You can use the Keyword Tool to experiment with broad keywords, and then you can try more specific keywords. As claimed by Bing, the keyword research tool is an organic tool which helps users to find query volumes for phrases and keywords.
It provides keyword expansion, research, pricing and KPI data, allowing you to maximize marketing ROI for your paid search and content ad campaigns. You can find relevant keywords quickly by using unique visual approach in keyword brainstorming.
Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back.
This means that when you login and view your stats, you are seeing up to the minute data on the traffic to your web site.
OWA provides website owners and developers with easy ways to add web analytics to their sites using simple Javascript, PHP, or REST based APIs. He writes about Information and Security, Web technologies, Development, Blogging and other web resources. As I mentioned before, if you haven’t had the opportunity to finish it yet, no worries, just do what you can when you can. Our first series was dedicated to putting together a Simple Business Plan to market your small business online.  There is a downloadable kit and a series of 7 articles to walk you through step-by-step. For our purposes, a good keyword is one that gets lots of searches, and a bad keyword is one so few people search for, it’s useless to try to build a web page around it.
On the other hand, your store name (unless you own Macy’s or JCPenney) will not be a good keyword. Some of the tools are free, and some of them are very expensive, but one of the best is Google’s own External Keyword Tool. The first column is labeled competition, and it shows you the number of advertisers who bid on that keyword in Google’s AdWords program.
Theresa has put together a 15-part ecourse of the most effective tactics she has used for over 20-years to build rapport and it's her gift to you.


Set aside some time for after dinner to go back through and give it a go with my current keywords to see what needs to be tweaked.
I’m going to have this bookmarked to go through it step by step again later and take another look at my keywords! Immediately afterwards and continuously through the rest of the two day, people streamed up to me and complimented me.
Considering Google has revolutionized search engines and remains the primary source for all searches, we can’t neglect the value it provides. Put in your zip code and the radius you want included in the demographic target, then fill in the rest of the relevant parameters. You can break up the lines for larger lists so you can easily read the results when stored, which is very useful. There is a reason this one remains at the top of all recommended  keyword research tools that have a monthly fee. My platform connects guest bloggers to blog owners so they can exchange free traffic and gain exposure through high-quality content. I promise, you’ll be back here in about 5 minutes reading about how you can get started with your funeral blog.
In order to truly understand the audience of your blog, you’ve got to create personas for them, which are “fictional representations of your ideal customers… based on real data about customer demographics and online behavior”. Messaging: What kind of voice would your persona find engaging (professional, conversational, informative, emotional, etc.)? To get started creating personas for your funeral home’s blog, use this free template (compliments of Hubspot). This will give you a good understanding of the answers you should provide them through blogging.
One of the best tools for doing this is the Google Adwords Keyword Tool, which will help you get started with narrowing down possible blog topics. Also, be sure to only pay attention to “Local Monthly Searches” rather than “Global Monthly Searches” when researching keyword search volume.
Take your competitive research to the next level by using these four free tools to research blogs similar to yours. This will be key in finding  the true benefits and value your blog will have for your readers. For more information on hiring professional writers, check out the post “How to Hire Writers for Your Blog” by well-known blogger, Darren Rowse. Ideally, your blog should live on your funeral home’s website, so make sure your funeral home has a professional website that truly represents the people, values and mission of your firm. Stay tuned for our next post that will cover the basics of putting your blogging plans into action! Want to boost your blogging efforts with a website that automatically integrates your funeral blog? For the past 11 years, he’s developed game-changing solutions that help funeral professionals increase the value of their service offerings, connect with the families of today, and become more profitable.
While there’s been much written about on how to find “high search-volume keywords” and “develop your site’s semantic core” (I enjoy this slang, you know), a rare blogger would tell you what to do next with a ten-folds-long list of keyword phrases. I am going to show you an easy way to visualize and structure the output data of your keyword research. In case you need a “How To” for this step, you might like to have a look at keyword research tutorial.
You will need to differentiate your offering as much as possible vs existing products on the market, so you create your own fish bowl to play in. If you want to just test a product first, AliExpress might be an alternative since you avoid dealing with suppliers. Hence, it is more targeted towards PPC advertisers, although you won’t have to advertise anything to use Keyword Planner. This will help local SEOs to get detailed insights of keyword search volumes up to city level. In reality, there isn’t really enough that’s different in the new Google Keyword Planner to justify giving it a brand new name. Given that it’s offered by Google itself, beginners at SEO know they can trust the data, and that the data is straightforward and easy to understand. This is simply an intro page to make the “planner” more like a research Wizard that steps you through the research process. Then you’ve got the competition level, average CPC (which is also more accurate than the Keyword Tool was), and a very cool graph icon that’ll show you historical performance of each term.
This is tremendously useful because before the Keyword Planner, it took a little bit more work to gather the same data and historical search trends.
Another nice change is that the ad group and the list of keywords are in separate columns, and hovering over the keyword row  shows you the entire list of keyword phrases within that ad group in a pop-up.
The good news is that the Keyword Planner is similar enough to the Keyword Tool, and there’s essentially little to no learning curve to switch over.
With Keyword Tool, we showed you average search volume for desktop and laptop computers by default.
In this post I’ve mentioned some free keyword research & analytics tools that will help you to do a basic keyword research and analysis for better SEO. If you’re having cPanel on your web hosting account then you can see you website statistics by visiting Awstat link under ‘Logs’ category. Google analysis tool includes Real-time reporting, Custom reports, Custom variables, Advanced segmentation, Dashboards etc.. This is a really nice analytics option for those that want an alternative to Google analytics. OWA also comes with built-in support for tracking websites made with popular content management frameworks such as WordPress and MediaWiki. With GoingUp!, easilytrack visitors, monitor sales, see conversion rates, and improve your search strategies.
Yes, you can get your site ranked very high in the search results for your own name, but if no one is looking for it, that keyword is useless to you. Just enter the letters you see and hit enter on your keyboard and the pop-up screen will disappear, allowing you to access the page.
The numbers are averaged across an entire year, so seasonal terms like Christmas cookie recipes probably don’t get searched much in July, even though the number is high. I do have a question, when and if you tweak your keywords, if they show up in old posts in the tags section on the sidebar of your website, is that okay? That will probably double the product occurrence in the results on "Google Product Search".
Your funeral home’s blog has to fit in with your overall business strategy, which means there are several strategic issues you need to address.
Caleb Wilde writes his own blog and has done a great job attracting a large audience through his confessional, personal approach. Ideally, you should be blogging once a week, but research suggests that the more you blog, the more traffic and leads your blog will generate. Some website providers offer blog integration services, so be sure to contact them before trying to integrate your blog with your website on your own. But long before you start blogging, your firm should start building your social media presence.
Click here or call 800-798-2575 extension 5 to learn more about funeralOne’s all-in-one website platform, f1Connect! For further details click on the links below or drop me a question and I will help you get the answers you need about value proposition development and lean business prototyping.
Oh yeah and before I forget – the filter option ‘closely related’ for search terms is gone as well.
We all know changes in life are quite hard, BUT don’t we sometimes appreciate these changes in latter stages? The benefits in simplicity and the additional data available is definitely well worth switching over early. You will find every possible statistics for your website which includes Monthly history, Days of week, hours, countries, hosts, visit duration, File type etc.. Cilcky Analytics tool includes Basic options, Visitors data, Campaigns, Twitter followers status, Links, Engagement, Locale, Traffic sources etc..
However, it is a good indicator of the usefulness of a particular keyword, because advertisers don’t generally bid on poorly performing search terms. From the list of results, you can learn the volume of the "Global Monthly Searches" and "Local Monthly Searches".
Do not overdo with the frequency of use of the word, because search engines might detect it as spam.
That way, by the time you’re regularly publishing posts, you’ll have an audience hungry for your blog content! For bigger users you can go with a Guru account for $149 per month, which includes many  more results, reports and added features historical data. Now you may use custom sort functions of your spreadsheet editor to rearrange the information as required and make it structured.
Is there a way to tag an article with a keyword and not have it show in that tag section, or not really? This simple, yet non-obvious modification gives you a map that will be your guide for content and meta tags optimization. This CPC is for the advertiser who want to advertise, you income is approximately 40% of this value. Also, GoingUp plugins are available for WordPress, Blogger, Joomla, Drupal & Simple Machines Forum.



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