Keyword research is basically trying to determine the best single words and short phrases that someone might type into a search engine to find your website. Let’s say that you have a small business and you are thinking about starting a website to promote your business and maybe get some sales from internet traffic. If someone in Sarasota, FL is looking for a new website for their business what would she type into a search engine to find website developers in Sarasota? Since 1999 Happyshack Media has been developing custom online solutions for clients all over the country. Some of our services include web design and development, social media marketing, pay-per-click campaign management, website and domain management.
Selecting Supporting Keywords – For example, select keywords that help support your primary keywords.
Selecting Long Tail Keywords – For example, long tail keywords are an extended version of the primary keyword and are more specific. Selecting your Geo-Targeted Keywords – For example, geo-targeting your keywords will define the geographical locations in which you want your website to rank for in the search queries. Its important to remember to add in Primary Keywords, Branding Keywords as well as Geo-Targeted keywords when performing keyword research. Finally remember to select your keywords that best represent your company, product and or service. Always check your keyword data at Google Keyword Planner tool before selecting your keywords.
More Tips and DIY SEO information, purchase DIY SEO Plan for all Full Versions Video Tutorials by Nine0Media. I’m not listing all of those to confuse you, but simply to show that in order to get online marketing right, it takes research, time, and a lot of expertise. While you will rely on a search engine to place your website in the correct keyword category, it’s important to remember that websites are made for people looking for information, and Google, Bing, and other top search engines, place a huge priority on making their search results people-friendly. Once you have a list of keywords that you might enter when searching for your business, it’s time to take it to the next level.
When refining your keyword list, the next thing you will want to look for is search volume both nationally and in your geo-targeted area. This shows me that if I target those 2 keywords as part of my keyword theme, I can count on roughly 2,880+ nationwide searches a month on average. Now, let’s say I don’t want clients from all across the nation, but only want clients that can drive to my office in 30 minutes or less.
Once I have selected all of the locations I plan on targeting, Google will refine my results to let me know how many people are searching for those terms within my area (see below). Once you have refined your list of keywords based on the search volume and geographical location, you will want to determine either how difficult it might be to target that keyword for SEO and PPC.
For SEO, you will want to take a look at how competitive the keyword is and what your chances are for ranking well for that keyword are based on your budget.
After you have brainstormed your keywords, selected a keyword research tool, determined search volume, and considered a keyword’s difficulty, it’s time to conduct more thorough competitive analysis of your keywords. We offer everything you want need to know in order to conduct killer keyword research that will help you build a successful online marketing campaign.


Thx for the post, good suggestions, its true I have wasted much time and money because I didn?t do a good keyword research on my hoteles en Cancun website ?? I would love if ispionage tools could also spy my competitors in Mexico… maybe one day. The first thing you want to do is take a look at the words (keywords) and phrases that people use when looking for your type of business online.
The search difference between website development company & website development companies is more that twice as much so you would want to keep that in mind when setting up the new website or if you wanted to do some pay-per-click marketing campaigns. If it is done correctly you will see a dramatic difference in your website traffic and sales.
Staying with in Google Webmaster Guidelines and not Keyword Spamming is more important now more that ever since the Google Penguin updates. Long tail keywords are keywords that use your primary keyword but also use supporting or geo-targeted keywords to be more direct or specific. This is important for keyword selection but this is extremely important if you are a local business. Use the Google Keyword Planner tool to measure your keywords global and local competition as well as view the amount of searches your keyword receives. This means for each page, besides your Home Page, that you want to rank for in the Search Engines. After all, the world of online marketing involves a bunch of different pieces including search engine marketing, search engine optimization, paid search advertising, social media marketing, Maps optimization, content writing, competitor analysis, and Google analytics, to name a few.
While online marketing does take a lot of know-how, the good news is there is one commonality in each of the above online marketing platforms, and it all begins with how people find you online—keywords. Here is a checklist that will help you select the perfect keywords along with some tools that will help you in the process.
As such, the first step is to simply ask “well, if I were searching for my company, what search terms would I type in the search box in order to find my company?” Brainstorm a list as big as you can and don’t leave anything out. Pen and Quill – I can’t stress enough that one of the best ways to get a list of keywords that may be relevant to your website is to simply sit down, and make a list of what you think would be most useful. Collaboration – Once you have listed everything you can think of, consider asking your marketing team to give it a whirl. Google’s Keyword Planner – Since Google is the search engine industry leader, it’s best to start by taking a gander at their keyword tool.
You may think that everyone in the world is searching for a keyword that you would search for only to find out that that search term is actually only turning up less than 10 searches a month. Google’s Keyword Planner – Google’s Keyword Planner will tell you just how many average monthly searches a keyword is getting in a particular area.
Since my office is located in Provo, Utah, I can actually use the Google Keyword Planner to get an estimate on how many people are searching for those keywords in Provo, Utah (and surrounding areas). For PPC, you will want to take a look at how much a keyword costs, and if the bid price will return enough clicks for it to be worth it to you. Google’s Traffic Estimator – As far as PPC is concerned, you can use Google’s Traffic Estimator to help you get a rough estimate of how much a keyword will cost, how many clicks you can expect based on your bid price, how many impressions you can expect to receiving, your average position in the paid search results, and your daily cost. Conducting competitive analysis will give you an idea of who is ranking where for your chosen keywords (both organically and in paid listings), the name of the competitor, what your competitors typically spend, what ad copy your competitors are using.
Your website can get penalized when you populate your meta data (or onsite keywords) with unrelated keywords.


DIY SEO is perfect for the Small Business that has a limited budget for SEO and Social Media Management.
That’s right, nailing down a solid keyword research strategy will help you with all of your online marketing efforts. Look for a keyword research tool that will give you solid data about your keywords including keyword suggestions, ad group ideas, search volume, traffic estimates, cost per click estimates, and more.
Google’s Keyword Planner offers free information about keywords that will help you learn what keywords might be most useful to your campaign. That means if you’ve exhausted all your brainpower, or if you’re not in the mood to exhaust your brainpower, you can simply type in your primary keyword, and we will return a list of related keywords to help you build the perfect campaign. Similarly, you may find that a search term is getting loads and loads of monthly searches…so many searches, in fact, that you may not have a chance in heaven of ranking in the search results for such a competitive term. For example, if I, as a freelance writer, wanted to start a business offering blog writing services, I could enter “blog writing,” and “blog writing services” into the Google Keyword Planner.
I do this by either selecting a geo-targeted location when I first enter my search terms, or by adding a targeted location later by making my selections under the “Targeting” tab located to the left of the keyword data. Remember when you are selecting your website keywords its important to use keywords that directly focus on your targeted audience.
Pretend you are searching for your own product or service, how would you approach searching online?
Learn to perform basic White Hat SEO, Video SEO, Setup and Manage Social Media Accounts and learn which Business Directory Listings you should be part of. Here are a few techniques and tools that will help you on your way to becoming a keyword research expert extraordinaire in order to solidify a online marketing strategy that will work wonders for your business. Remember, you will be sorting through a lot of data, so make sure they keyword tool you select is intuitive, quick, and offers downloadable data. Keep in mind that search volume varies nationally and from one geographical location to another, which I will talk more about that in a minute.
Google would return the following results that show me how many searches these keywords are getting nationally (see below). For example, if I want to know how difficult it might be to rank for keywords related to “blog content writing,” I can enter the keyword into iSpionage’s keyword search bar, and then take a look at competiveness for related terms. Below you will find all resources available for DIY SEO as well as Nine0Media DIY SEO Knowledge Base. The higher the percentage, the more competitive the keyword is, meaning it is more difficult to rank for that keyword. If you are a small business with a small advertising budget, you may want to shoot for a keyword theme with keywords that rank on the difficulty scale between 20-40%.



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